LUCAS XAVIER

WHY QUALITY

CONTENT?

CONTENT IS

KING!

2 WHAT YOUR

PUBLIC LOOKING FOR?

2 •  SUBJECTS •  KEYWORDS •  PEOPLE •  COMPANIES

WHAT YOUR PUBLIC LOOKING FOR

AND THE MOST IMPORTANT THING…

SOLUTIONS!

3 GIVE TO THEM

QUALITY CONTENT

3•  WHAT KIND OF SUBJECT YOUR PUBLIC LIKES / SEARCH?

QUALITY CONTENT

•  KEYWORDS •  GOOGLE TRENDS •  ASK YOUR PUBLIC

GOOGLE TRENDS

•  USE THE MAIN KEYWORD IN YOUR TITLE •  USE BOLD IN YOUR KEYWORDS •  USE REFERENCES IN YOUR CONTENT •  LINK EXTERNAL SITES IN YOUR CONTENT •  ENCOURAGE YOUR PUBLIC GIVE COMENTS

AND SHARE YOUR CONTENT

TIPS

4•  ARE YOUR PUBLIC ENJOYING YOUR CONTENT?

UNDERSTAND YOUR PUBLIC

•  ARE YOUR PUBLIC HAVING ENGAGEMENT WITH YOUR SITE / CONTENT?

5 REVISE YOUR

GOALS

5 •  ARE YOU ACHIEVING YOUR GOALS?

•  IF YES, KEEP GOING •  IF NOT, ANALYSE BEHAVIOUR

FROM PUBLIC •  ASK THEM ABOUT IMPROVEMENTS

REVISE YOUR GOALS

6 REVISE YOUR

CONTENTS

6 •  SPECIFIC TITLES •  SPECIFIC KEYWORDS •  UTM TAGS •  MAKE TESTS A/B

REVISE YOUR CONTENTS

7 ANALYZE YOUR

RESULTS

7 •  COMPARE METRICS •  FIND SOMETHING TO IMPROVE •  MAKE TESTS A/B

ANALYZE YOUR RESULTS

8 ACHIEVE

RESULTS

9 KEEP GOING WITH

FOCUS

10

DON’T GIVE UP!

THANKS!

LUCAS XAVIER

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