how consumers are using mobile to plan their shopping trips
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INFO@GPSHOPPER .COMWWW.GPSHOPPER .COM
SOURCES : DELOITTE D IG ITAL , LOC ALYTICS , N INTHDECIMAL MOBILE AUDIENCE INS IGHT REPORT, SOCIAL MEDIA TODAY 2013
Consumers using a mobile devicewhile shopping convert to salesat a 40% higher rate
40%
of all mobile searchesresult in action within 1 hour
70%1HR
of users conduct online researchfor almost all their purchases
86%
of digital shoppers use a mobiledevice during the shopping process
84%
App sessions 10+App sessions 2-91st app launch
44%
33%
22%
The use of mobile devices for shopping research has becomeintegral to the shopping process. Contrary to popular belief,studies show that this showrooming behavior that retailerswork so hard to combat actually benefits brands.
WHEN DO USERS MAKETHEIR 1ST IN-APP PURCHASE?
IN-APP PURCHASESIN-APP PURCHASES