how complaints impact your email reputation

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Page 1: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

http://www.EmailDelivered.com/

Page 2: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

WHAT EXACTLY IS A SPAM COMPLAINT?

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Page 3: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

HOW IS THE COMPLAINT RATE CALCULATED?

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Page 4: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

HOW DO COMPLAINTS IMPACT MY REPUTATION?

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Page 5: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

http://www.EmailDelivered.com/

Page 6: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

1. SEND ONLY TO ACTUAL OPT-INS

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Page 7: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

2. PAY ATTENTION TO THE CAMPAIGNS THAT GENERATE THE HIGHEST COMPLAINTS

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Page 8: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

3. CLEAN YOUR LIST REGULARLY.

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Page 9: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

4. SEND CONSISTENTLY.

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Page 10: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

5. SET EXPECTATIONS… And Stick To Them!

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Page 11: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

6. INCLUDE A “1 CLICK” UNSUBSCRIBE LINKAND A MANAGE SUBSCRIPTIONS LINK.

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Page 12: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

7. MAKE IT EASY TO UNSUBSCRIBE

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Page 13: How Complaints Impact Your Email Reputation

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

Learn more about how spam complaints impact your email reputation, visit: www.EmailDelivered.com/blog.

Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptions/pulse-subscription-center.

HOW COMPLAINTS IMPACT YOUR EMAIL REPUTATION

http://www.EmailDelivered.com/

http://www.EmailDelivered.com/blog

http://emaildelivered.com/subscriptions/pulse-subscription-center

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