how companies got their names0

8/8/2019 How Companies Got Their Names0

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Presented ByNILOTPAL RAJKHOWA

SIDDHARTH BARDHANNADEEM AHMED

SOMA PATNAIK


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y BenQ- Bringing ENjoyment and Quality to life


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y ABN AMRO- In the 1960s, the NederlandseHandelmaatschappij (Dutch Trading Society; 1824)and the Twentsche Bank merged to form the

Algemene Bank Nederland ( ABN; General Bank of theNetherlands). In 1966, the Amsterdamsche Bank andtheRotterdamsche Bank merged to form the AmroBank. In 1991, ABN and Amro Bank merged to formABN AMRO.


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y Accenture-Accent on the Future. Greater-than'accent' over the logo's t points forward

towards the future. The nameA

ccenture wasproposed by a company employee in Norwayaspart of a internal name finding process(BrandStorming). Prior to January 1, 2001 thecompany was called Andersen Consulting.


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y Adidas- from the name of the founderAdolf (Adi)Dassler.


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y Adobe- came from name of the riverAdobe Creekthat ran behind the houses of founders John

Warnock and Chuck Geschke .


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y AMD- AdvancedMicro Devices.


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y Apache- The name was chosen from respect for theNativeAmerican Indian tribe ofApache, well-knownfor their superior skills in warfare strategy and their

inexhaustible endurance. Secondarily, and morepopularly (though incorrectly) accepted, it'sconsidered a cute name that stuck: its founders gotstarted by applying patches to code written for NCSA'shttpd daemon. The result was 'a patchy' server thus

the name Apache.


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y Apple- for the favourite fruit of co-founder Steve Jobs and/or for the timehe worked at an apple orchard. He was three months late in filing a namefor the business, and he threatened to call his companyApple Computerif his colleagues didn't suggest a better name by 5 p.m.Apple'sMacintosh

is named after a popular variety of apple sold in the US. Apple alsowanted to distance itself from the cold, unapproachable, complicatedimagery created by the other computer companies at the time had nameslike IBM, NEC, DEC, ADPAC, Cincom, Dylakor, Input, Integral Systems,SAP, PSDI, Syncsort and Tesseract. The new company sought to reversethe entrenched view of computers in order to get people to use them athome. They looked for a name that was unlike the names of traditional

computer companies, a name that also supported a brand positioningstrategy that was to be perceived as simple, warm, human, approachableand different. Note: Apple had to get approval from the Beatle'sAppleCorps to use the name 'Apple' and paid a one-time royalty of $100,000 toMcIntosh Laboratory, Inc., a maker of high-end audio equipment, to usethe derivative name 'Macintosh', known now as just 'Mac'.


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y AT&T- American Telephone and TelegraphCorporation officially changed its name to AT&T

in the 1990s.


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y Blaupunkt- Blaupunkt (Blue dot) was founded in 1923under the name Ideal. Their core business was themanufacturing of headphones. If the headphones

came through quality tests, the company would givethe headphones a blue dot. The headphones quicklybecame known as the blue dots or blaue Punkte. Thequality symbol would become a trademark, and thetrademark would become the company name in 1938.


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y

BMW- abbreviation of BayerischeMotoren Werke

(BavarianM

otor Factories)


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y Borealis - The Northern Lights orAuroraBorealis, is the celestial phenomenon that

features bursts of light in colourful patternsdancing across the night skies of the north.Borealis, inspired from the shining brillianceof the Northern Lights, was formed in 1994 outof the merger between two northern oil

companies, Norway's Statoil and Finland'sNeste.


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y BP - formerly British Petroleum, now "BP" (Theslogan "Beyond Petroleum" has incorrectly been

taken to refer to the company's new namefollowing its rebranding effort in 2000).


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y

Bridgestone- named after founder Shojiro

Ishibashi. The surname Ishibashi (??) means"stone bridge", i.e. "bridge of stone".


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y Bull- Compagnie des machines Bull was foundedin Paristo to exploit the patents for punched card

machines taken out by a Norwegian engineer,FredrikRosing Bull.


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y Cadillac- Cadillac was named after the 18thcentury French explorerAntoine Laumet de LaM

othe , sieur de Cadillac, founder of Detroit,Michigan. Cadillac is a small town in the South ofFrance.


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y Canon-Originally (1933) PrecisionOpticalInstruments Laboratory the new name (1935)derived from the name of the company's firstcamera, the Kwannon, in turn named after the

Japanese name of the Buddhist bodhisattva ofmercy.


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y CGI- from the first letter of InformationManagement Consultant in french (Conseiller en

Gestion et Informatique).


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y Cisco- short for San Francisco. It has also beensuggested that it was "CIS-co" -- Computer

Information Services was the department atStanford University that the founders worked in.


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y Coca-Cola- Coca-Cola's name is derived from thecoca leaves and kola nuts used as flavoring. Coca-

Cola creator John S. Pemberton changed the 'K' ofkola to 'C' for the name to look better.


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y Colgate-Palmolive- formed from a merger ofsoap manufacturers Colgate & Company andPalmolive-Peet. Peet was dropped in 1953.Colgate was named after William Colgate, anEnglish immigrant, who set up a starch, soapand candle business in New York Cityin 1806.Palmolive was named for the two oils (Palm

andOlive) used in its manufacture.


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y

Compaq- from "comp" for computer, and "pack" to

denote a small integral object; or: CompatibilityAnd Quality; or: from the company's first product,the very compact Compaq Portable.


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y Comsat - anAmerican digital telecommunicationsand satellite company, founded during the

President Kennedy era to develop the technology.Contraction of Communications Satellites.


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y Daewoo- the company founder Kim Woo Chongcalled it Daewoo which means "Great Universe" in

Korean.


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y

Dell- named after its founder, Michael Dell. The

company changed its name from Dell Computerin 2003.


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y DHL- the company was founded byAdrian Dalsey,Larry Hillblom , and Robert Lynn , whose last

initials form the company's moniker.


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y eBay- PierreOmidyar, who had created the AuctionWeb trading website, had formed a web consultingconcern called Echo Bay Technology Group. "

EchoBay" didn't refer to the town in Nevada, thenature area close to LakeMead, or any real place. "Itjust sounded cool," Omidyar reportedly said. When hetried to register EchoBay.com, though, he found thatEcho BayMines, a gold mining company, had gotten itfirst. So, Omidyar registered what (at the time) he

thought was the second best name: eBay.com.


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y Epson - Epson Seiko Corporation, the Japaneseprinter and peripheral manufacturer, was named

from "Son of Electronic Printer"


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y Fanta- was originally invented byMax Keith inGermanyin 1940 when World War II made it difficult toget the Coca-Cola syrup to Nazi Germany. Fanta was

originally made from byproducts of cheese and jamproduction. The name comes from the German wordfor imagination (Fantasie or Phantasie), because theinventors thought that imagination was needed totaste oranges from the strange mix.


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y Fazer - named after its founder, Karl Fazer.


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y

Fiat- acronym of Fabbrica ItalianaAutomobili

Torino (Italian Factory of Cars of Turin).


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y Fuji- from the highest Japanese mountainMountFuji.


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y Google- the name is an intentional misspelling ofthe word googol, reflecting the company's

mission to organize the immense amount ofinformation available online.


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y Haier- Chinese ? "sea" and ? (a transliterationcharacter; also means "you" in Literary Chinese)


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y

HP- Bill Hewlett and Dave Packard tossed a cointo decide whether the company they founded

would be called Hewlett-Packard or Packard-Hewlett.


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y Hitachi- old place name, literally "sunrise"


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y Honda- from the name of its founder, SoichiroHonda


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y Honeywell- from the name ofMark Honeywellfounder of Honeywell Heating Specialty Co. Itlater merged withMinneapolis HeatRegulatorCompany and was finally called Honeywell Inc. in1963.


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y Hotmail- Founder Jack Smith got the idea ofaccessing e-mail via the web from a computeranywhere in the world. When Sabeer Bhatia came up

with the business plan for the mail service, he tried allkinds of names ending in 'mail' and finally settled forHotmail as it included the letters "HTML" - themarkup language used to write web pages. It wasinitially referred to as HoTMaiL with selective upper

casing. (If you click on Hotmail's 'mail' tab, you willstill find "HoTMaiL" in the URL.)

how companies got their names0

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