how change ordinary into meaningful?

>>How to design meaningful experiences 1

Or how change ordinary into meaningful.Jan Kremlacek 2007-03-22

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>>How to design meaningful experiences

Why design it?Why experience?Meaningful?

!is is not any holy grail. In case there is any holy grail, there could not exist something like experience, even meaningful one.

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>>How design what?

!ese days we recognise lot of buz. words like experience marketing, experience branding, experience economy, 360 degree branding and lot of others. Important is authenticity rather than business terms.

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>>Why experience? 4

Technicaly, everything is a form of experience.

>>What is the experience?

Easily, we can define the experience as a feeling of change.

Taking a different view,the experience is a processwe are part of and we affect.

Something is happening whichwe are affecting and perceiving.

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>>Why now?

“Walk of life hides encrypted solution of all questions man can ask. We feel it as a life, until we realise it’s truth.”

[Ralph Waldo Emerson]

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>>Why now?

Because of evolution of waywe choose products.

Because of relationship between our life and archetypes ‘bigger’ than us.

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>>Why now?

!e evolution of choosing product.

1900FordT, function and price

1930 - 1940social studies, effort to understand human behaviour

1950 - 1960brand focus, “new and improved”, mass communication

2000experience, web 2.0, customer drives content

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>>Why now?

common waste of meaning of life

individuation vs. socialism vs. capitalism

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>>Individuation

en.wikipedia.org/wiki/Individuation

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http://en.wikipedia.org/wiki/Individuation

http://en.wikipedia.org/wiki/Individuation

>>We know why experienceas well as why meaningful, so ..

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>>Can we design experience?

“!e elements that contribute to superior experiences are knowable and reproducible, which make them designable.”

[Nathan Shedroff]

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>>But ..

In a fact, we can’t design the experience, we only can design for experience.

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>>Why we are spending time talking about it?

While everything is a an experience of some sort, there is something special to them that make them fascinating or disgusting.

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>>Design?

!e word design is a bit of trick.

Someone can imagine fashion, someoneelse interior, car or for example architecture. What is is?

Design is mostly process.

Design is a process, which creates meaning.

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>>Design?

It’s interesting to take a closer look how people sentient and value design.

Where the value of design came from?

What makes meaning of design?

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>>Value of design

FunctionPriceEmotionsIdentityMeaning

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>>Value of design

FunctionIs this something I need?

PriceEmotionsIdentityMeaning

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>>Value of design

FunctionPriceDo I want this for the money I have to pay?

EmotionsIdentityMeaning

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>>Value of design

FunctionPriceEmotionsAm I excited about it?

IdentityMeaning

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>>Value of design

FunctionPriceEmotionsIdentityIs it me?

Meaning

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>>Value of design

FunctionPriceEmotionsIdentityMeaningDoes it correspond withmy feeling of meaning of life?

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>>Meaning

“It’s better to not start searching for the meaning of life.But once you started, strive for it quickly.”

[Dan Millman]

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>>What defines meaning?

Reaching the pointBeautyCreativityCommunityResponsibilityEnlightenmentFreedomHarmonyJusticeIndividualityRedemptionSafetyConfirmation

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>>Where is happiness or satisfaction?

!ere are tons and tons other elements affecting our inner meaning of life.

Sensations like happiness or satisfaction are very individual and more then primary feeling they are effect of elements mentioned.

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>>How to change ordinary into meaningful?

We, as a designers, have to approach more then function and beauty. We should focus on design more conceptually. We should perceive process of designing as a merging of function, economy points, emotions and social aspects. We should not forget cultural context as well.

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>>How to change ordinary into meaningful? 40

Interaction


Participation

Interaction


Feedback

Interaction

Participation


Control


Dramaturgy/Time


Creativity

Interaction

Participation

Dramaturgy/time

Control


Communication


Adaptability


Interaction

>>How to change ordinary into meaningful?[Ikea]

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>>How to change ordinary into meaningful?[2nd life]

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>>How to change ordinary into meaningful?[Muji]

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>>How to change ordinary into meaningful?[Apple]

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>>!ank you. 53

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mailto:[email protected]

mailto:[email protected]