how century 21 is disrupting learning and...
TRANSCRIPT
How Century 21 is Disrupting Learning and Development
David BirnbaumVice President of Learning, Century 21
Yvonne ChenDirector of Product Marketing, Udemy for Business
@ChenEnnovy @UdemyforBiz
©2016 Udemy, Inc. All rights reserved. 2
Agenda
• Introductions
• Today’s Learning Landscape
• Udemy for Business Overview
• Century 21 Case Study
• Q&A
Investing in training is long overdue
3
71% $500 $1376
ATD State of the Industry Report 2015. Award winners must demonstrate that they are excellent in many aspects of talent development including involving learning in the executive team,
providing learning opportunities for employees, and learning alignment with the business.
of HR pros believe that their
employees don’t have the
skills they need to do their
current jobs effectively
Most companies spend less
than $500 per employee per
year on learning and
development
The best companies spend
$1376 on learning and
development per employee
per year
Employees today value training and development
©2016 Udemy, Inc. All rights reserved. 4
40min
The time employees have to
focus on learning and
development each week.1
5min
How frequently workers are
interrupted on a daily basis.1
500%
Increase in the amount of
emails opened on mobile
since 2011.2
4x
How much more millennials
value training and
development over more
money 3
1 Bersin by Deloitte, “Meet the Modern Learner” Infographic, 2014 2 Litmus Software, 2015 3 KPCB, Mary Meeker’s Internet Trends 2015, Slide 110
Organizations with a strong learning culture
outperform their peers
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More likely to be
first to market
Greater employee
productivity
Better response to
customer needs
Greater ability to deliver
quality products
More prepared to
meet future demand
46% 37% 34%
26% 58%
Source: High Impact Learning Culture: The 40 Best Practices for Creating an Empowered Enterprise, David Mallon, Head of Research, Bersin by Deloitte.
We help anyone build the life they imagine
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220+
employees
Founded
in 2010
$113 million
in funding
3 global
offices
FEATURED IN:
Udemy for Business and Century 21
©2016 Udemy, Inc. All rights reserved. 9
“Udemy for Business helps us move to
just-in-time learning where users can access
content when, where, and how they need it.”
David Birnbaum, Chief Learning Officer
©2016 Udemy, Inc. All rights reserved. 10
Fireside Chat:
Century 21 and Udemy for Business
Goals
• Deliver a more interactive learning experience
• Provide better access for 100k+ sales associates
• Scale corporate brand and voice
Solution
• Implemented Udemy for Business as part of Century 21 University
• Quickly developed custom courseware for brokers, managers, and
agents
• Agents learn how to generate more leads and close transactions
at their own pace, with 24/7 on-demand learning
©2016 Udemy, Inc. All rights reserved. 11
Century 21 leverages Udemy for Business
(UFB)
Two Courses Offered:
• CREATE 21 Self-Paced: A self-paced version of new agent training course
• Recruit 2U: A Recruiting Foundation course for brokers and managers
Why?
• Semi-synchronicity: Self-paced and provides learners the opportunity to connect,
learn from, and motivate each other
• Flipping the classroom: Most learning happens in Udemy for Business. Then in a
virtual/live class or a 1x1 coaching session, people put their knowledge to work with
role-plays, use cases, and exercises
©2016 Udemy, Inc. All rights reserved. 13
Century 21’s Learning Courses
CREATE 21 Self-Paced Learning
What: Self-paced version of CREATE 21
that mirrors the current live online version
Audience: New agents
C21-U = “Curators”
2015 Participants = 1,000 people
Recruit 2U
What: A recruiting and retention
coaching/accountability program to create a
culture of growth and high productivity
Audience: Brokers, Managers, Recruiters
Staff Recruiting Consultants =
Curators/Coaches
2015 Participants = 200 people
• Asynchronous/Collaborative Learning: Learners complete the course at their own pace and
still have the ability to collaborate with other learners
• Collaborative Social Platform: Learners engage with peers and the CENTURY 21 University
team. Through discussion threads and messaging, leaners can ask questions share ideas, and
find inspiration
• SMEs and Instructors become “Content Curators” and Coaches: They supplement
asynchronous learning through a discussion thread and/or follow-up coaching sessions
• Blended Micro-Learning: Each course is a mix of small learning segments, i.e. watch a 5
minute video, download a job aid, complete an action item
• Action Items: Each section concludes with action items for learners to complete to reinforce
their skills and knowledge
Words from David:
What Makes Udemy for Business Unique?
Q&A
David BirnbaumVice President of Learning, Century 21
Yvonne ChenDirector of Product Marketing, Udemy for Business@ChenEnnovy @UdemyforBiz