how castorama profits from online sales?
TRANSCRIPT
How Castorama profits from online sales?
01. Case:
It was until quite recently, when everyone talked about a crisis on the construction materials distribution market. Today, however, experts agree that those times are gone now. E-commerce is growing particularly fast. While growth dynamics of traditional sales is at few per cent, online sales on the construction market in 2015 may even reach 15 per cent. In order utilise online search and purchase trends, CASTORAMA needed an effective and efficient solution to let its customers browse through and buy selected products online in an easy way.
„We knew the advantages of cloud computing, but Beyond.pl gave us not only the scalability and flexibility, which were obvious benefits of cloud computing, but first of all prompt implementation and maintenance provided the Poznań data center”
Micha ł Russak Internet Technologies Development Director / Head of Digital, CASTORAMA
02. Challenges:
• How to provide cost- and resource-effective IT infrastructure for an online shop?
• How to provide an effective infrastructure to handle cooperation between different solutions, e.g. product search and receiving customer orders?
• Which company can provide adequate computing power and implement innovative Google Search Appliance solution in the shortest possible period of time?
03. Solutions:
• Create dedicated IT infrastructure based on private cloud and physical Google Search Appliance server.
• Flexibility in meeting demands for computing power with increased customer interest.
04. Benefits:
• Better IT infrastructure reliability and stability, • Project executed without the need to engage
further IT experts • Process implemented in compliance with security
and regulatory requirements, • Flexible solution to increase computing power
with growing customer interest, • Gain experience used in next IT projects. • Physical and technological security of company
data ensured by Beyond.pl Data Center.
Contact us
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