how can you use pinterest to promote your online store
TRANSCRIPT
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How can You use Pinterest to promote Your online store
Pinterest can be one of the best source to promote e-Commerce website. It has, many options that can be very helpful for online store for the promoting related products. Pinterest is good for companies with products that require visual marketing.
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Step 1: Get Pinning
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Step 1: Get Pinning•The more pins and boards someone have, the
more followers will be able to attract.
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Step 1: Get Pinning•Try to pin original content that will get re-pinned
repeatedly
• Here are a few tips on how to make popular pins:
•Monday is good for fitness, Tuesday for technology, Wednesday for quotes, Thursday for fashion, humor for Friday, travel on Saturday, and food or DIY crafting on Sunday
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Step 1: Get Pinning•Post in the optimal time frames: between 2 pm
to 4 pm, and between 8 pm and 1 am
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Step 1: Get Pinning•Saturday is the overall most trafficked day
•Make sure pins are in the right format for Pinterest, especially when viewed on mobile devices
•Use a tool like Canva to optimize and customize pins
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Step 1: Get Pinning• Make engaging descriptions with popular keywords
• Use Google Adwords to find good keywords that are relevant to your business
• The most repinned images usually have descriptions between 100-200 characters
• Include prices,use warm, bright tones and keep your backgrounds clean and smooth
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Step 1: Get Pinning• Popular images have multiple dominant colors• Don’t include faces
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Step 1: Get Pinning• Try out some infographics and multi-image mosaics
• Pin 10-30 times a day, and use Pinterest’s queuing function to spread them out
• Diversify pins… don’t just pin own products
• Make sure to pin other products and images that you think your fans will find inspiring or beautiful
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Step 2: Make Connection• Make sure Pinterest account is linked with
other social media accounts
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Step 2: Make Connection• This is a great way to get a good number of
initial followers and increase the visibility of pins once get going
• Someone should also embed “Pin It” and “Follow” buttons on website and blog
• Some online store platforms have special add-ons for Pinterest
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Step3: Engage Your Audience•After having a good collection of pins built up,
start making presence known
•Contribute to themed group boards that have some connection with brand
• In that way someone can also create own group board, and invite existing followers to contribute
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Step3: Engage Your Audience•Tag followers, friends, partners and related
businesses in pins
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Step 3: Engage Your Audience• Comment on and like followers’ pins to show
them value their good taste
• Re-pin other people’s posts when they have a relation to the image creating
• This is also a great way to make friends and fans on the site.
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Step 4: Promote Your Sale• Pinterest has a special tool for searching for
gifts within specific price ranges
• To have products show up when users are looking for presents, make sure to include a price in descriptions
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Step 4: Promote Your Sale• Remember: don’t only pin own products
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Step 5: Launch a Contest• Consider launching a contest to encourage
your fans to spread the word about your business
• For example, you can propose a photo challenge, asking followers to pin photos of products in use
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Step 5: Launch a Contest• Use imagination and try to come up with
something original
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Step 5: Launch a Contest• Pinterest’s users are drawn to the site because
it inspires their creativity
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