how can you get closer to the patient? - o&m...
TRANSCRIPT
Disclaimer
“Confidential and Proprietary to OM Movianto, an Owens & Minor Company. Thispresentation is provided for informational purposes only. Customers should consult withOM Movianto before making, purchasing or contracting decisions.”
StrengtheningCustomer Service and Distribution
The Brief!
What are the practical
challenges, legal and regulatory constraints per
country?
How can you practically execute
delivery to truly add value to the
patient?
Capturing patient
outcomes
Polarisation of Product portfolio
Reducing hospital out-
patient demands
Treatment adherence & persistence
Product development
pipeline
Taxtreatment
Supply chain control over
products Moving away from “one size
fits all” dispensing
Removing intermediaries
The drivers for change
The Patient experience
BENEFITS
Morepersonalised
care
Increased convenience
Increased adherence
IncreasedPrivacy
Not a hospital!
Addresses mobilityissues
Delivery expectations
EXPECTATIONS
Data protection
Pharmacovigilance& support
Pharmacy driven
Competitive situation
Repeat prescriptions and patient registration
Driven by convenience
Uneconomic delivery model?
PHARMACY
Manufacturer driven
Nutritionals, Over the counter products
NORWAY
UK
GERMANYPOLAND
BENELUX
SPAIN
Over the threshold services including stock rotation
Repeat deliveries to patients
Patient service
Market share
Economics
KEY DRIVERS
Prescription Driven
Differing motivations
Direct patient relationship & treatment monitoring
Hospital out-patient management (UK Tax benefit)
Bypassing wholesalers or Pharmacy
Geography & access to medical care
Differing regulations
Driven by national market approach
Influence of national medical pressure groups
Regulated Public service requirements
Actual compliance with official regulations
Differing solutions
Outsourced contracts
Prescription / patient registration
Hospital direct
Focused solutions for Clinical trials
The unexpected consequences
Who owns the patient data?
What can you actually use the data for?
Who is the contracting party?
Who is liable?
Who do you deliver to?
How do you protect the patient?
What happens when the patient is not in?
Privacy in the systems and processes
Ensuring “need to know” only
Tri-party arrangements
Dispensing errors can be criminal
Delivery protocols - Authorised recipients
Maintaining product integrityUnmarked vehicles and uniforms
Scheduling and controlling return visits
The stages of evolution across Europe
No medical products allowed
Private prescriptions with delivery charge paid by patient
Delivery through Pharmacy via hospital direction to maintain Pharmacy involvement
Tri-party hospital agreement to overcome restrictions; manufacturer, hospital and delivery service
On-line Pharmacy with electronic prescription, backed up with Doctor consultations by video
Hospital driven market via outsourced contracts to “Homecare providers” who can provide product and nurse support
Summary – covering the final mile to the patient!
Home delivery is operating in many markets for non-prescription items
Prescription medicines are much more restricted and where allowed, it is driven by the dispensing process, separate to delivery, to ensure:
The patient experience has high expectations and low tolerance for failure
Countries are evolving at different levels, but you need to know what is actually happening and not what the regulations claim!
Patient confidentiality
Patient data privacy
Pharmacovigilance
Over the threshold services
Nurse support
Maintaining delivery protocols
Hospitals are driving force in many countries
Partnerships are a way forward
Innovative thinking required