how can we stop the information economy from leaching the value our of our hard-earned expertise?
DESCRIPTION
Slide deck from my conversation with the Ashland Internet Marketing Group on December 16, 2010. If you would like me to have this conversation with your group, feel free to email me at [email protected]TRANSCRIPT
How can we stop theinformation economy
from leaching the value out of our
hard-earned expertise?
I help Baby Boomer Thought Leaders set up and manage an engaging online social presence... ...so they can make their lifetime contributions the way they want to using 21st century communication tools.
Meri Aaron Walker
What's FUN for me?
........... so that.................................
...so that...
...we all have as much free time and money as we can get to take care of ourselves, our friends, our familes, and our community in the ways we want to...
without hurting other people - or the environment!
Where are you now in using VMs?
1> I’m just thinking about it.2> I’m serious, but not ready to start.3> I’m ready to get going right now.4> I have already started and been active for at least 3 months.
I fell down the rabbit hole way back in 1986.
I've been floating in a SEA of social media, real-time virtual meeting tools, and "cloud" apps ...
In the last few years,
more people have started joining us...
Now VMs make it MUCH easier for us to leverage our expertise locally, nationally and internationally.
Where are we in relation to VMs & SM?
Baby Boomers have spent a lifetime acquiring knowledge and experience that has great value..
An expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain.
-Wikipedia
Creates
+What we've learned...
Personal computingInternetLibrary doors broken off Global information economyFinancial system collapseMobile connectivity and VOIPSocial media
diplomacompany.com
New RulesNew Tools
New "Social Skills"
The Rules according to Meri Walker
20th Century Consumption of Packets
Doing Our Own WorkFamiliarity
ProtocolAuthority
Routine PaceReputation
Secret SaucesPolished Presentations
21st CenturyExperience in Relationship
CollaboratingDifferenceAuthenticityAffinityEase and SpeedTry Before You BuyDo It YourselfIncomplete Thoughts
...for what it's worth...
1. Get clear about how we want to engage others at a distance around our expertise.
2. Practice using VM tools to make it easy for people who need our help to learn and work with us.
What needs to happen?
Stop talking about yourself. Start talking as yourself. - Dan Zarella
I store my knowledge in my friends. ~ Karen Stephenson
Success takes help. Failure we can do on our own. ~ Simon Sinek
How can we get there? 1> Face the music...2> Accept the new rules... 3> Clarify your priorities... ...and...4> Practice, practice, practice...
...this isn't rocket science...
Face the music...
...and refuse to let YOUR MUSIC die in you...
New RulesNew Tools
New "Social Skills"
So...what is it that you have to contribute
between now and when your body wears out?
Practice, practice, practice...
"Anything worth doing is worth doing poorly."
~ Marshall Rosenberg
Social Media Engagement=
Practicing your Expertise in Public
...so people can see the valueof bringing you into their problem-solving process.
What is your social media engagement strategy for
enticing your community to help you make your most valuable contributions?
A - Keep watching
1. Notice the commercials2. Notice people talking about all this stuff more and more often.3. Look over people's shoulders when you see them wearing headsets in coffee shops.
B1 - Take your time & do it yourself
1. Read my blogs, follow me on Twitter, FB, LI, Amplify http://beingsocial.us http://virtualmeetingcoach.com http://meriwalker.amplify.com http://twitter.com/meriwalker 2. Read the toolmakers' blogs 3. Attend as many free VMs as you can. 4. Sign up for free accounts and get your family and friends to play with you.
B2: Get some coaching to speed things up
Do you need to start seeing results sooner rather than later? 1. Private Coaching Program- F2F and online 2. Small Group Coaching Program - F2F local group starting mid-January, 2011
http://toolbox.blinkweb.com 3. Small Group Coaching Program - small online group starting in February, 2011
30-MIN FREE CONSULTATION to anyone interested in coaching
http://beingsocial.us/pages/contact
