“how can pel become market leader in refrigeration industry? ”
DESCRIPTION
“How can PEL become market leader in refrigeration industry? ”. “How can PEL become market leader in refrigeration industry? ”. bACKGROUNd. Main goal Why company lags behind Competitors Research variables . INTRODUCTION. Problem. How can PEL become market - PowerPoint PPT PresentationTRANSCRIPT
“How can PEL become market leader in refrigeration industry? ”
“How can PEL become market leader in refrigeration industry? ”
INTRODUCTION
BACKGROUND
•Main goal•Why company lags behind•Competitors•Research variables
INTRODUCTION
PROBLEM
•How can PEL become market leader in refrigeration industry
INTRODUCTION
OBJECTIVES
• To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.
• To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESEARCH METHODOLOGY
METHODOLOGY
•Secondary Research•Qualitative Research•Survey Research
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESEARCH METHODOLOGY
SECONDARY RESEARCH
•Target Market•Positioning •Product Strategy•Pricing Strategy•Promotion •Distribution Strategy•Customer Services
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESEARCH METHODOLOGY
SECONDARY RESEARCH
•Target Market•Positioning •Product Strategy•Pricing Strategy•Promotion •Distribution Strategy•Customer Services
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESEARCH METHODOLOGY
QUALITATIVE RESEARCH
•Consumers •Technology & Features•Pricing•Advertising•Positioning
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESEARCH METHODOLOGY
SURVEY RESEARCH
•Buying Behavior•Performance of Refrigerator/s, •Consumer Requirements•Price Sensitivity •Advertising •Demographic Questions•Sample Size
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESULTS
BRAND USAGE
•PEL 32%•Dawlance 38%
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESULTS
WHO PURCHASE
•Head of family 40%•House wives 22%
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
RESULTS
COOLING
•PARTICIPANTS SATISFIED WITH COOLING
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
•Excellent cooling 54%•Good cooling 22%
RESULTS
NOISE
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Only few participants reported Noise problem
Noise problem 24%
RESULTS
EXTERIOR STYLING
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Almost all participants were satisfied with exterior styling but few of them were dissatisfied
RESULTS
RELIABILITY
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Most of participants termed refrigerator for reliable
RESULTS
SHELVES
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Most of participants want more then three shelves
RESULTS
HEIGHT
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Appropriate height for the refrigerator is 5 feet 8 inch
RESULTS
BOXES
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Majority of the research respondents have expressed desire of two or more boxes
RESULTS
COLOR
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Majority of the research respondents want black and white color
RESULTS
COOLING BACKUP
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Almost all respondents agreed with having cooling backup
RESULTS
PRICE CONSIDERING
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Almost all respondents consider price of refrigerator before purchasing
RESULTS
PRICE
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Majority of respondents identified Rs:20000 to 25000 as ideal price
RESULTS
BRAND RECALL
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
Majority of respondents reported Dawlance with the higher brand recall then PEL
PEL
LIMITATIONS
•Time constraints•Budget constraints•Biased Sample•Non Serious Response of Participants
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
PEL
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
CONCLUSIONS
PEL
RECOMMENDATIONS
•Refrigerator with Cooling Backup•Introducing refrigerators in variety of Colors•Refrigerator with wide shelf Spacing•Revising prices of refrigerators
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
PEL
RECOMMENDATIONS
•Revising prices of refrigerators•Changing design of Refrigerators•Customization of refrigerator boxes & shelves.
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.
PEL
RECOMMENDATIONS
•Advertising throughout Year•Highlighting useful features of refrigerators in advertisements
•To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.•To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share.