How Can Mobile Responsiveness Help You?

o The statistics for the devices that are used to access the internet are quickly changing

o The top device is still a laptop/PC, but other devices are rapidly catching up, showing how technology is rapidly evolving

o The second most popular device to access the internet is a mobile device, such as a phone or tablet. With this usage being 80%, and laptops and pcs only 90%, the gap is closing in

o So, what does all of this mean for your business?

Why Have a Mobile Responsive Site?

o With internet use on the rise, changes are becoming evident in peoples shopping habits, as you will hear from high street retailers

o As well as shopping online, people will jump straight onto

the internet to find out information, whether it’s how long the queen has been in reign, or the difference between ibuprofen and paracetamol

o So for your business, whether you’re selling products or services or just have an informative site, you will want to be online, and also on mobile

The Advantages of a Mobile Siteo Having a mobile responsive website means that your

website will be able to detect the device that it is being accessed on, and adapt the sizing and functionalities of a website automatically

o If your website is not mobile responsive, then a user will spend time zooming in, scrolling left to right trying to find what they are looking for

o Mobile web design will ensure that your website is as effective and attractive as it is on a pc or laptop

o If you have just invested in web design, then you will want to ensure that it is mobile responsive, as this will practically be a waste of money if it cannot be accessed by 80% of internet users!

Googles Mobile Friendly Updateo Companies in Salisbury are discovering the effects of

Google’s most recent changes to its algorithm o Any non-mobile responsive websites will now be ranked

lower on Google’s search results page, no matter how good their SEO campaign is

o Google has said that this is rewarding websites and companies who are responding to the change in browsing habits and penalising those who do not comply

o If you do not have a mobile responsive website, your company could lose up to a third of traffic!

Investing in Mobile Web Design

o So, to have a mobile responsive website, you will want to ensure that you include this when designing and building your website

o This is a package that is often included by a lot of web companies, such as Urban Media, but be wary of this when signing on the dotted line!

o In the past, you could have two websites; one for pcs and

one for mobile. However, this is a lot of hassle to build and maintain, and not to mention, Google doesn’t really like it either!

Have a look at how Urban Media Salisbury can help you with your Website

Mobile Responsiveness:www.urbanmediasalisbury.co.uk

Get in touch with the Urban Media Salisbury Team:01494 538 441