How Can Live Chat Service Help Gear Up Your Online Business?

“What benefit can I get from integrating live chat service on my ecommerce website?” is a common question many of us are having in our minds. Being online entrepreneurs, many of us are still of the opinion that our business niche does not need live chat support, which is a big misconception. In fact, regardless of the niche we are working for, there is always a need for live support service to satisfy our customers. Whether you sell products or provide services, online customers these days are always expecting real-time chat support on your website. There are many ways in which live support can gear up your online business, however some of these include:

Availability of Real-time Support on Multiple Devices

Live chat support is not a channel which is restricted to only a single device. In fact this web based chat application has ability to be used on diverse range of communication devices including mobile phones, touch pads/tablets, laptops, PCs and Smart TVs. Making a comparison of telephonic customer support with live chat support, we find out that telephonic support is only for those who find it convenient enough to use it, which most of the customers do not. This means by adding live chat service to your online business, you are providing real-time support to your customers wherever and whenever, they require.

Capture Your Customers at Purchase Key Points

Giving out special offers like promotional discounts or vouchers to your customers is a great idea; however, you need to make sure that you choose just right time for this task. If you capture your customers at the sensitive times such as the times when they are making a purchase from your website, looking for products’ specifications, making payment or any such crucial moment, you will not only be able to promote your business more efficiently but will also be able to win their trust and increase conversions. You can also send proactive chat messages to your customers, telling them that certain promotional offer is about to expire, or is available for a limited time; so as to encourage them purchasing more from your online store.

Give Your Customers a Demonstration of Your Product

Text based marketing undoubtedly works great for many reasons however, if you add some graphics and videos while explaining to your customers, you can double the efficiency of your marketing. You should create demonstrative videos of your products and while suggesting certain products to your customers as solution to their problems, your live chat operators should embed a link to its video. The video should demonstrate the use and benefits of the product you are targeting to sell. For instance, if you own a real-estate sale, purchase and rental website, you can provide video tour as well as pictures of the available properties for your customers, to make it more conceivable for them.

Use this Web Based Chat Application in Email

Making use of live chat service in electronic mail is a great idea. You can embed the link to live chat in your email which will allow your customers to click on the link and chat to your sales team instantaneously. The emails sent automatically, which include purchase confirmations etc. can save a great deal of time for your customers as well as for your customer support team. This helps reducing call wait times at your telephonic call center as well.

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