How Can I Learn More How Can I Learn More about Being a Better CAP about Being a Better CAP PAO?PAO?

Major (Dr.) David A. MillerMajor (Dr.) David A. Miller

Assistant Public Affairs OfficerAssistant Public Affairs Officer

Missouri WingMissouri Wing

OverviewOverview

Hold National Press ConferencesHold National Press Conferences Handle Hundreds of International Handle Hundreds of International

Media RequestsMedia Requests Prepare for National Media Prepare for National Media

InterviewsInterviews You are in the Wrong Seminar!You are in the Wrong Seminar!

Dr. Dave’s PAO Dr. Dave’s PAO 101101

Ten Rules for BeingTen Rules for Being

a Better CAP PAOa Better CAP PAO

Who Am I?Who Am I?

MOWG Assistant PAO, Medical MOWG Assistant PAO, Medical Officer, Group II CommanderOfficer, Group II Commander

2006 MOWG PAO of the Year2006 MOWG PAO of the Year 2008 NCR PAO of the Year (Wing Lvl)2008 NCR PAO of the Year (Wing Lvl) Four 2007 Inaugural Balsam AwardsFour 2007 Inaugural Balsam Awards Family Physician in Private PracticeFamily Physician in Private Practice

Medical Grand Medical Grand RoundsRounds

A Case of MelancholyA Case of Melancholy

Medical Grand RoundsMedical Grand Rounds

““C.A.P”C.A.P” 66 year old 66 year old

Male Veteran Male Veteran

(DOB 12/1/1941)(DOB 12/1/1941) Chief Complaint: Chief Complaint:

MelancholyMelancholy

Medical Grand RoundsMedical Grand Rounds

History of the Present Illness:History of the Present Illness:– Acute Onset of Melancholy Acute Onset of Melancholy

(Sadness)(Sadness)– ““I just don’t feel appreciated, Doc.”I just don’t feel appreciated, Doc.”– ““Nobody knows what I do for my Nobody knows what I do for my

country.”country.”– ““I feel like a ‘best kept secret’.”I feel like a ‘best kept secret’.”

Medical Grand RoundsMedical Grand Rounds

Past Medical HistoryPast Medical History– Heartburn (Too Many Uniform Changes)Heartburn (Too Many Uniform Changes)– Insomnia (Too Many AFRCC 2 am Calls)Insomnia (Too Many AFRCC 2 am Calls)– Occasional Palpitations (SUI and CI Occasional Palpitations (SUI and CI

Visits)Visits)– Old Right Knee Injury (Rappelling Injury Old Right Knee Injury (Rappelling Injury

Summer Encampment 1975)Summer Encampment 1975)– Elevated Cholesterol (Too Many Donuts Elevated Cholesterol (Too Many Donuts

at the FBO and MRE’s in the Field)at the FBO and MRE’s in the Field)

Medical Grand RoundsMedical Grand Rounds

Patient’s Social History:Patient’s Social History:– Married Three TimesMarried Three Times– Divorced Twice (from the Office of Divorced Twice (from the Office of

Civilian Defense and the Army Air Civilian Defense and the Army Air Corps)Corps)

– Married to the US Air Force since 1948Married to the US Air Force since 1948– 22,000 children (Cadets)22,000 children (Cadets)– 7,000 grand children (Junior Cadets)7,000 grand children (Junior Cadets)

Medical Grand RoundsMedical Grand Rounds

Patient’s Social History (Continued):Patient’s Social History (Continued):– Retired Military, Former Commercial PilotRetired Military, Former Commercial Pilot– Served WWII, Korea, Vietnam, Gulf I & IIServed WWII, Korea, Vietnam, Gulf I & II– Credited with Sinking Two U-boatsCredited with Sinking Two U-boats– Received 824 Air MedalsReceived 824 Air Medals– Flies 110,000 Hours a YearFlies 110,000 Hours a Year– Credited with 103 Lives Saved Last YearCredited with 103 Lives Saved Last Year

Medical Grand RoundsMedical Grand Rounds

Physical ExaminationPhysical Examination– Vital Signs Normal, Appears SadVital Signs Normal, Appears Sad– Fit (Within 10% of USAF Fit (Within 10% of USAF

Requirements)Requirements)– Slight Hard of Hearing (Engine Noise)Slight Hard of Hearing (Engine Noise)– Excellent Eye Sight but Early Cataract Excellent Eye Sight but Early Cataract

Formation (Flew Too Many High Birds)Formation (Flew Too Many High Birds)

Medical Grand RoundsMedical Grand Rounds

Diagnosis: Diagnosis: – Acute MelancholyAcute Melancholy

Treatment: Treatment: – Vitamin PAO! (STAT!)Vitamin PAO! (STAT!)

Dr. Dave’s Rule #1Dr. Dave’s Rule #1

Read CAPR 190-1Read CAPR 190-1– Our Bible, Road Map, Marching Our Bible, Road Map, Marching

OrdersOrders– Only Six Pages LongOnly Six Pages Long– Fully Revised June 2007Fully Revised June 2007– Don’t Forget CAPM 190-1, Vols. I & IIDon’t Forget CAPM 190-1, Vols. I & II

(“Guide to Civil Air Patrol Public (“Guide to Civil Air Patrol Public Affairs”)Affairs”)

CAPR 190-1 HighlightsCAPR 190-1 Highlights

Commander and PAO are Official Commander and PAO are Official Unit SpokespersonsUnit Spokespersons

Provide PAO Training for Subordinate Provide PAO Training for Subordinate Units at least AnnuallyUnits at least Annually

Develop Annual Public Relations Plan Develop Annual Public Relations Plan for Internal and External Audiencesfor Internal and External Audiences

Develop Annual Crisis Develop Annual Crisis Communications PlanCommunications Plan

CAPR 190-1 HighlightsCAPR 190-1 Highlights

Create and Distribute a Regular Create and Distribute a Regular News-letter, at least QuarterlyNews-letter, at least Quarterly

Oversee all Distributed Multimedia Oversee all Distributed Multimedia Materials (Photos, Audio, Video, etc.)Materials (Photos, Audio, Video, etc.)

Access to Unit Equipment (Cameras Access to Unit Equipment (Cameras and Computers)and Computers)

Oversee Unit Websites and ListservsOversee Unit Websites and Listservs

Dr. Dave’s Rule #2Dr. Dave’s Rule #2

Don’t Reinvent the WheelDon’t Reinvent the Wheel– Multiple Examples of PR and Crisis PlansMultiple Examples of PR and Crisis Plans– Other Unit’s Websites and NewslettersOther Unit’s Websites and Newsletters– CAP News Online Article ExamplesCAP News Online Article Examples– Regional Resources (www.ncrpao.org)Regional Resources (www.ncrpao.org)– CAP Channel (www.capchannel.com)CAP Channel (www.capchannel.com)– PAO ToolkitPAO Toolkit

PAO Toolkit ContentsPAO Toolkit Contents

Annual Reports to CongressAnnual Reports to Congress CAP BiographiesCAP Biographies CAP Emblem, Seal, CAPR 190-1CAP Emblem, Seal, CAPR 190-1 CAP Fact SheetsCAP Fact Sheets CAP Posters (4, lowres & hires)CAP Posters (4, lowres & hires) CAP Stock Print Ads (17 b&w, 9 color)CAP Stock Print Ads (17 b&w, 9 color) CAP Videos (16)CAP Videos (16) Media Relations Videos (5)Media Relations Videos (5) News Writing Tips (5)News Writing Tips (5) PowerPoint Presentations (5)PowerPoint Presentations (5) NHQ PA Staff Contact SheetNHQ PA Staff Contact Sheet

NCR PAO WebsiteNCR PAO Website

Open House ResourcesOpen House Resources CAP PowerPoint TemplatesCAP PowerPoint Templates CAP Business Card TemplatesCAP Business Card Templates CAP PresentationsCAP Presentations PAO Planning ResourcesPAO Planning Resources PAO Listserv InformationPAO Listserv Information MIO Resources (2007 Workshop, Handbook)MIO Resources (2007 Workshop, Handbook) NCR PAO Training CalendarNCR PAO Training Calendar NCR Photos (Conferences, Activities, Missions)NCR Photos (Conferences, Activities, Missions) NCR 2008 Flood UpdatesNCR 2008 Flood Updates Extensive CAP PAO LinksExtensive CAP PAO Links

Dr. Dave’s Rule #3Dr. Dave’s Rule #3

Network, Network, Network!Network, Network, Network!– Meetings, Conferences, PAO Meetings, Conferences, PAO

AcademyAcademy– PAO Workshops at Wing/Region MtgsPAO Workshops at Wing/Region Mtgs– PAO Listservs PAO Listservs

(www.themareks.com/pao)(www.themareks.com/pao)– Mentoring Mentoring

Dr. Dave’s Rule #3Dr. Dave’s Rule #3

Network, Network, Network!Network, Network, Network!– Online CommunitiesOnline Communities

CAPtalk (www.captalk.net)CAPtalk (www.captalk.net) CAPblog (capblog.typepad.com)CAPblog (capblog.typepad.com) CadetStuff (www.cadetstuff.org)CadetStuff (www.cadetstuff.org)

– National Information Officers National Information Officers AssociationAssociation

(www.nioa.org)(www.nioa.org)

Dr. Dave’s Rule #4Dr. Dave’s Rule #4

Make Your Own Media Contact ListMake Your Own Media Contact List– Yellow Pages, Government ListsYellow Pages, Government Lists– United Way Media GuidesUnited Way Media Guides– Media DirectoriesMedia Directories

Bacon’s Publicity CheckerBacon’s Publicity Checker Ayer’s Directory of PublicationsAyer’s Directory of Publications Editor’s and Publisher’s YearbookEditor’s and Publisher’s Yearbook Broadcast YearbookBroadcast Yearbook All In One DirectoryAll In One Directory

Dr. Dave’s Rule #4Dr. Dave’s Rule #4

Online Media Contact List ResourcesOnline Media Contact List Resources– US Newspaper List (by state and city)US Newspaper List (by state and city)

www.usnpl.comwww.usnpl.com

– Radio Stations (by Zip Code or state/city)Radio Stations (by Zip Code or state/city) www.ontheradio.net/Stations.aspxwww.ontheradio.net/Stations.aspx

– Media Sources (by state and major city)Media Sources (by state and major city) www.mondotimes.com/world/usa.htmlwww.mondotimes.com/world/usa.html

Dr. Dave’s Rule #4Dr. Dave’s Rule #4

Make Your Own Media Contact ListMake Your Own Media Contact List– Wire ServicesWire Services

Associated Press (www.ap.org)Associated Press (www.ap.org) United Press International (www.upi.com)United Press International (www.upi.com) Air Force Association Media GuideAir Force Association Media Guide

(www.afa.org)(www.afa.org)

(capwiz.com/afa/dbq/media)(capwiz.com/afa/dbq/media)

– Once Made, Constantly Update Your Once Made, Constantly Update Your ListList

Dr. Dave’s Rule #5Dr. Dave’s Rule #5

Write, Write, Write!Write, Write, Write!– Write an Article for Every ActivityWrite an Article for Every Activity– Submit to Local Media as Well as Submit to Local Media as Well as

Unit/Wing/Region/NHQ News SourcesUnit/Wing/Region/NHQ News Sources– Start with 1-2 Page Media Releases, Start with 1-2 Page Media Releases,

Then Progress to Feature ArticlesThen Progress to Feature Articles– Hometown News Release ProgramHometown News Release Program– CAP News OnlineCAP News Online

Dr. Dave’s Rule #5Dr. Dave’s Rule #5

Write, Write, Write!Write, Write, Write!– CAP TaglineCAP Tagline

““Performing Missions for America”Performing Missions for America” ““More than Meets the Skies”More than Meets the Skies” ““Citizens Serving Communities … Above Citizens Serving Communities … Above

and Beyond”and Beyond”

– CAP Uniform Paragraph CAP Uniform Paragraph (“Boilerplate”)(“Boilerplate”)

CAP Uniform CAP Uniform ParagraphParagraph

The Civil Air Patrol was founded on Dec. 1, 1941, less The Civil Air Patrol was founded on Dec. 1, 1941, less than a week before the Japanese attack on Pearl than a week before the Japanese attack on Pearl Harbor brought the U.S. into World War II. CAP, the Harbor brought the U.S. into World War II. CAP, the official auxiliary of the U.S. Air Force, is a nonprofit official auxiliary of the U.S. Air Force, is a nonprofit organization with more than 55,000 members organization with more than 55,000 members nationwide. CAP performs 95 percent of inland search nationwide. CAP performs 95 percent of inland search and rescue missions, as tasked by the Air Force and rescue missions, as tasked by the Air Force Rescue Coordination Center, and was credited by the Rescue Coordination Center, and was credited by the AFRCC with saving 103 lives in 2007. Its volunteers AFRCC with saving 103 lives in 2007. Its volunteers also perform homeland security, disaster relief and also perform homeland security, disaster relief and counterdrug missions at the request of federal, state counterdrug missions at the request of federal, state and local agencies. Members play a leading role in and local agencies. Members play a leading role in aerospace education and serve as mentors to the aerospace education and serve as mentors to the more than 22,000 young people currently more than 22,000 young people currently participating in the CAP Cadet program. For more participating in the CAP Cadet program. For more information, go to www.cap.gov.information, go to www.cap.gov.

Dr. Dave’s Rule #6Dr. Dave’s Rule #6

Take Pictures, LOTS of PicturesTake Pictures, LOTS of Pictures– Digital Versus FilmDigital Versus Film– Extra Batteries and Memory CardsExtra Batteries and Memory Cards– Don’t Forget the Photo CreditDon’t Forget the Photo Credit– Ownership? CAP, USAF, Client?Ownership? CAP, USAF, Client?

Dr. Dave’s Rule #6Dr. Dave’s Rule #6

Take Pictures, LOTS of PicturesTake Pictures, LOTS of Pictures– Photo ReleasesPhoto Releases

Written or verbal permission not Written or verbal permission not required for photos/video taken in required for photos/video taken in public circumstancespublic circumstances

DO limit identifying information to DO limit identifying information to name, rank, unit’s general location (i.e. name, rank, unit’s general location (i.e. city, state and unit name)city, state and unit name)

Commercial purpose use requires Commercial purpose use requires written permissionwritten permission

Make good faith effort to honor requestsMake good faith effort to honor requests

Situational Situational AwarenessAwareness

Dr. Dave’s Rule #7Dr. Dave’s Rule #7

Advance Your TrainingAdvance Your Training– CAPR 190-1, CAPM 190-1 Vols. I & IICAPR 190-1, CAPM 190-1 Vols. I & II– Public Affairs Specialty Track (CAPP 201)Public Affairs Specialty Track (CAPP 201)– Unit/Wing/Region/NHQ Training CoursesUnit/Wing/Region/NHQ Training Courses– AFIADL PAO Course (Course 02010)AFIADL PAO Course (Course 02010)– FEMA/SEMA Courses (Basic PIO Course FEMA/SEMA Courses (Basic PIO Course

G290, G290,

Advanced PIO Course E388)Advanced PIO Course E388)– GTM3, Aircrew, MIO trainingGTM3, Aircrew, MIO training– Other Organizations/Colleges (i.e. NIOA)Other Organizations/Colleges (i.e. NIOA)

Dr. Dave’s Rule #8Dr. Dave’s Rule #8

Newsletters (Yes), Websites Newsletters (Yes), Websites (Maybe)(Maybe)– Newsletters are Required, at least Newsletters are Required, at least

Quarterly (Usually Quarterly (Usually Monthly/Bimonthly)Monthly/Bimonthly)

– Electronic (pdf, doc) Versus PaperElectronic (pdf, doc) Versus Paper– One Pagers Versus MonographsOne Pagers Versus Monographs– Multiple Examples at NHQ PAO SiteMultiple Examples at NHQ PAO Site

Dr. Dave’s Rule #8Dr. Dave’s Rule #8

WebsitesWebsites– Free Versus Minimal CostFree Versus Minimal Cost– NCR PAO “Website in a Box”NCR PAO “Website in a Box”– Dreamhost (www.dreamhost.com)Dreamhost (www.dreamhost.com)– Wild Apricot (www.wildapricot.com)Wild Apricot (www.wildapricot.com)– bizhostnet (www.bizhostnet.com)bizhostnet (www.bizhostnet.com)– Google SitesGoogle Sites– Wing Website SubdomainsWing Website Subdomains

Dr. Dave’s Rule #9Dr. Dave’s Rule #9

Join the Mission Information Join the Mission Information Officer Club!Officer Club!– We need more MIO’s!We need more MIO’s!– PAO’s Versus MIO’sPAO’s Versus MIO’s

Similar Yet DifferentSimilar Yet Different PAO Does Not Equal MIO, or ReversePAO Does Not Equal MIO, or Reverse

– Required for All Missions Lasting Required for All Missions Lasting Longer than 48 HoursLonger than 48 Hours

Dr. Dave’s Rule #9Dr. Dave’s Rule #9

Functions of the MIOFunctions of the MIO– Provide and Receive Critical InformationProvide and Receive Critical Information– Advises the Incident Commander (IC)Advises the Incident Commander (IC)– Protects the Image of CAPProtects the Image of CAP– Provides Timely Information to the PA Provides Timely Information to the PA

Staff of Each Higher HQ and Community Staff of Each Higher HQ and Community LiaisonsLiaisons

– Only Official Spokesperson other than ICOnly Official Spokesperson other than IC

Dr. Dave’s Rule #10Dr. Dave’s Rule #10

Be Able to Learn New TricksBe Able to Learn New Tricks– YouTube (www.youtube.com)YouTube (www.youtube.com)– Facebook (www.facebook.com)Facebook (www.facebook.com)– MySpace (www.myspace.com)MySpace (www.myspace.com)– Twitter (www.twitter.com)Twitter (www.twitter.com)– Photobucket (photobucket.com)Photobucket (photobucket.com)– Picasa (www.picasaweb.google.com)Picasa (www.picasaweb.google.com)

Dr. Dave’s Ten Rules Dr. Dave’s Ten Rules for Being a Better CAP for Being a Better CAP

PAOPAO #1 Read CAPR 190-1#1 Read CAPR 190-1 #2 Don’t Reinvent the Wheel#2 Don’t Reinvent the Wheel #3 Network, Network, Network!#3 Network, Network, Network! #4 Make Your Own Media Contact #4 Make Your Own Media Contact

ListList #5 Write, Write, Write!#5 Write, Write, Write!

Dr. Dave’s Ten Rules Dr. Dave’s Ten Rules for Being a Better CAP for Being a Better CAP

PAOPAO #6 Take Pictures, LOTS of Pictures#6 Take Pictures, LOTS of Pictures #7 Advance Your Training#7 Advance Your Training #8 Newspapers (Yes), Websites #8 Newspapers (Yes), Websites

(Maybe)(Maybe) #9 Join the Mission Information #9 Join the Mission Information

Officer Club!Officer Club! #10 Be Able to Learn New Tricks#10 Be Able to Learn New Tricks

Questions/Discussion?Questions/Discussion?