How did I How did I attract/address my attract/address my target audience…target audience…

With my Music With my Music Magazine.Magazine.

My Target Audience…My Target Audience…• Is teenagers within the age group of 13-19.Is teenagers within the age group of 13-19.• It appeals to males and females; the content It appeals to males and females; the content

features males, which may appeal to females.features males, which may appeal to females.• Music lovers; the genre of Indie/Classic Music lovers; the genre of Indie/Classic

Rock specifically.Rock specifically.

How did I attract this How did I attract this audience?audience?

The composition of the models to the focus The composition of the models to the focus point.point. As seen on my magazine, Lewis is As seen on my magazine, Lewis is positioned in positioned in the centre the centre third of the page. third of the page. This attracts a buyer because this is the This attracts a buyer because this is the position of which the human eye naturally position of which the human eye naturally focus’ on first.focus’ on first.The way in which is attracts the target The way in which is attracts the target audience is it offers eye contact, which audience is it offers eye contact, which could appeal to females could appeal to females [Mulvey’s male gaze theory].[Mulvey’s male gaze theory].

The The use of lines use of lines is also effective on my is also effective on my cover in terms of attracting the audience. cover in terms of attracting the audience. For the boys are positioned in a way that For the boys are positioned in a way that the line falls down to the left, finishing at the line falls down to the left, finishing at Luke (far left) whom is the lead singer of Luke (far left) whom is the lead singer of the band. I had intentionally placed him this the band. I had intentionally placed him this way to attract the desired affect.way to attract the desired affect.

Line

Centre

Mode of address…Mode of address…Mode of address explains how the Mode of address explains how the addresser (magazine) & addressee addresser (magazine) & addressee (audience) are constructed.(audience) are constructed.

The camera angle of which this The camera angle of which this shot was taken shows a low angle shot was taken shows a low angle shot. shot. The mode of address within The mode of address within this photograph suggests that the this photograph suggests that the audience are inferior, the band has audience are inferior, the band has to look down on them to show they to look down on them to show they are superior/main focus point due are superior/main focus point due to the low angle shot presented. to the low angle shot presented. The audience becomes a passive The audience becomes a passive lookerlooker..

Eye contact

Quotes from target Quotes from target audience…audience…I had asked people from my target audience (teenagers aged I had asked people from my target audience (teenagers aged

13-19) how my magazine attracted them and how it addressed 13-19) how my magazine attracted them and how it addressed them as the target audience:them as the target audience:

Alice (17): Alice (17): “The magazine attracted me because of the photo “The magazine attracted me because of the photo on the cover. I would of preferred it in color, but the boys are on the cover. I would of preferred it in color, but the boys are good looking and I noticed because they are all looking at me good looking and I noticed because they are all looking at me and they are center of attention”.and they are center of attention”. Blake (14): Blake (14): “I think the magazine addressed me because, I am “I think the magazine addressed me because, I am a teenage boy who enjoys rock music, like the guys on the front, a teenage boy who enjoys rock music, like the guys on the front, so I can relate to them. The way they look/dress is like me”.so I can relate to them. The way they look/dress is like me”.

Gina (18): Gina (18): “I defiantly think your magazine represents the “I defiantly think your magazine represents the target audience. Those boys you used for the cover, their target audience. Those boys you used for the cover, their clothes and physical appearance, they just look like typical clothes and physical appearance, they just look like typical teenagers”.teenagers”.

Harry (17): Harry (17): “I like the way your magazine is photographed in “I like the way your magazine is photographed in black & white, it gives it an old feel for sure. It appeals to us as black & white, it gives it an old feel for sure. It appeals to us as the audience, gives it a ‘indie’ look defiantly”.the audience, gives it a ‘indie’ look defiantly”.