how can companies evaluate and select specific foreign markets to enter?

TAPPING INTO GLOBAL MARKETS By Prateek Rout NIT Rourkela

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Page 1: How can companies evaluate and select specific foreign markets to enter?

TAPPING INTO

GLOBAL MARKETS

ByPrateek RoutNIT Rourkela

How can companie

s evaluate

and select

specific foreign markets to enter?

Advantages

Carefully planned expansion.Less strain to human and financial resources.

Page 5: How can companies evaluate and select specific foreign markets to enter?

EXAMPLES

Page 6: How can companies evaluate and select specific foreign markets to enter?

Page 7: How can companies evaluate and select specific foreign markets to enter?

EXAMPLES

Sold over 150 million copies of windows 7 in 100 countries at the

same time.

Page 8: How can companies evaluate and select specific foreign markets to enter?

Where and whom to sell?

Page 9: How can companies evaluate and select specific foreign markets to enter?

Sell to your neighboring countries

Page 10: How can companies evaluate and select specific foreign markets to enter?

Or to the countries with psychic

proximity

Page 11: How can companies evaluate and select specific foreign markets to enter?

But don’t

overdo

Page 12: How can companies evaluate and select specific foreign markets to enter?

Look for countries with high market

attractiveness & low market

risk

Page 13: How can companies evaluate and select specific foreign markets to enter?

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How can companies evaluate and select specific foreign markets to enter

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