how boeing is using aws to transform commercial aviation (ent213) | aws re:invent 2013

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ENT213 - How Boeing is Using AWS to

Transform Commercial Aviation

Kevin Smith, Boeing

November 14, 2013

Copyright © 2013 Boeing. All rights reserved.

Digital Aviation

Boeing Commercial Aviation Services

November 2013

A Competitive Advantage


Agenda

Business drivers

Who is Boeing?

What is the Boeing Edge?

Opportunities & challenges in the market

The digital airline vision

Challenges and lessons learned

The platform

Integration and development direction

Innovation

Lessons learned


Who is Boeing? Established in 1916

World’s largest aerospace company

+170,000 employees worldwide

Customers in 150 countries

Total revenue in 2012: US$81.7 billion


Delivering the Boeing Edge

Integrated services Unparalleled integration for your unique needs.

Customer support World-class customer support, anytime, anywhere.

Delivering the one part

you need, precisely when

you need it.

Optimizing fleet performance

and maintenance operations

to OEM Standards.

Providing commercial

aviation’s most complete

flight services portfolio.

Innovating technologies and

creating insights to deliver

industry-first capabilities.

Giving airlines every possible advantage to be successful – everyday


The Opportunity – Solving Airline Pain Points Integrating advanced aircraft support systems

into existing IT architecture.

Increasingly complex onboard software parts

management.

Operational blind spots increase turnaround

time and costs.

Inability to leverage new aircraft data to

improve operations.

IT infrastructure outdated, not integrated and

not scalable.


Common Airline Challenges

Data is siloed and

trapped

Content not tailored to

role or workflow

Unable to package

and share findings

Content not aggregated

by fleet or tail

Legacy, stove-pipe data and

applications

Airplane / airline

operations integration

Real-time performance

optimization


Our Strategy

2. Enhance the workforce Crew, mechanics, engineers, management

1. Connect the airplane AHM – Airplane Health Management

EFB – Electronic Flight Bag ELB – Electronic Logbook ONS – Onboard Network System

3. Optimize the operation Platforms, analytics, optimization

4. Enable the digital airline Airlinewide, fleetwide, real time, secure


The Digital Airline The Digital Airline

Revenue Passengers Employees Airplanes Maintenance Ground Ops Resources

Boeing Rev. &

Passen.

Ground

Ops.

Flight

Ops.

Mainten-

ance

Airline OEMs

Others

Data Sharing System

Airline Performance Management Airline-Wide ● Fleet-Wide ● Real-Time Optimization ● Secure

Unifying airline and OEM data for efficiency and profitability.



Connect the

Airplane

Optimize Aviation

Infrastructure Enhance Operational

efficiency

Empower and

Enable the Workforce

Fleet and Maintenance

Solutions

Intelligent solutions for the digital airline

| 10


Platforms Analytics Mobile Connectivity

Leveraging Technology to Create Customer Value


Lessons along the way….



The New Landscape…

Information management

Abundant data

Availability and reliability

Security

IT a strategic enabler

Innovation and disruption

Digitization of assets, processes and people

Mobility, cloud solutions, social media

Big data and analytics

Behaviors and expectations

Consumerization

Real time

Context specific

Regulatory environment

We expect information to be accessible everywhere, all the time

10100101010101

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11100001010110

DATA CLOUD MOBILITY

Business New

Models



Integrate Products and Services

Platform as a service:

Integration between airline and OEM data

Reusable app services

Leverage analytics to improve operations

Standard user experience

Business process management tools

Infrastructure as a service:

High availability, scalability, and flexibility

Security and encryption

Monitoring, recovery, tuning

Open architecture, modular design

Creating efficiencies and supporting profitability


The Platform

Cloud & Performance Foundation

Platform-as-a-Service

Application Platform

Integration Platform

Business Process Mgmt

Database Platform

User Experience

Identification Platform

Lifecycle Management

Self Service

Mobile

Apps for iOS, Android,

Win 8, & Mobile Web

Desktop / Laptop

Role-Based, Customizable

User Experience

Systems Integration

Legacy System Interfaces &

Cloud Integration


Our Development Direction

• Service-oriented architecture – Open, modular approach

– Open source – where possible

– Consider licensing implications

• Leverage emerging technologies – Think vendor-agnostic

– Focus on mobility

– Service catalog to enable reuse

• Agile development Agile infrastructure – Encourage innovation

– Start small

– Build fast

– Constantly evolving and improving

Driving Principles

Flexible Design | Emerging Technology | Rapid Development



Innovate – Leverage Proof of Concepts

Engage directly with customers

Relationship-driven

Open to innovative technologies

Highly motivated to find efficiencies

Partner with subject matter experts

Keep the team small

Set a short timeline

Define success

Don’t be afraid of trying something new

Some things will work, others won’t

Plan for time to mature

Empower teams with leadership support

Line Maintenance Integration: A Case Study


Plan for Resources – Infrastructure and DevOps

AWS solves key challenges for rapid innovation

Infrastructure capital planning

Provisioning

Scalable architecture

Cloud Computing creates new challenges

Network designers and architecture need to be

embedded with the project teams

Non-traditional operations

New skill sets – resource risk

Plan Ahead

Drive strategy – people, processes, tools

Be flexible - especially in people planning


Data – The Center of the Universe…

Business value is contingent upon …

the right information…

available in the right context…

at the right time.

Compliance is critical

Export control

Intellectual property

Information management

See the forest, cut down 1 tree

Start at the contextual level

Begin the authorization process

Refine the data elements as you go

The Complete Picture is Elusive


Security is King

Understand traditional IT infrastructure responsibilities

Amazon Route 53 / Elastic Load Balancing

Recognize the power – and respect the responsibility

Amazon Elastic Cloud Compute (EC2) instances

Storage allocations

Don’t mistake effort for success

Validate and verify assumptions

Bring in expertise... then invest to build those skills

Build in Layers | Architect for Scale | Don’t Skip the Process

Load Balancing

IaaS Identity Mgmt.

PaaS

Identity Mgmt.

Published Apps

& Data Services

OS

Network

Hardware


Communicate – Culture Shift Build for infrastructure volatility

Agile infrastructure

Understand reliability expectations

Expands and contracts based on demand

Utility approach to computing resources

Servers running

Storage allocated – understand value

Metering and billing

New business models

Potential to sell based on usage not asset

Changes product delivery and revenue model

Data monetization opportunities

Volatility | Utility Computing | New Business Value



Critical Resource for Creating Value

Enhanced customer operations

Customer-focused – airplane out/airline in

Fleetwide, airlinewide

Interoperable, scalable solutions

Enabling architecture

Common development framework

Reusable services

Services integration

Business process orchestration

Data integration model

Unified UX

The Enabler The Result The Objective

Value-driven solutions

Rapid development

Layered, embedded security

Domain interoperability

Increased reliability

Innovation-focused

Analytics and insight

Strategic engagements


Addendum

Boeing In Action…. Kevin R. Smith

CAS Digital Aviation IT

The Boeing Company


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ENT213

how boeing is using aws to transform commercial aviation (ent213) | aws re:invent 2013

Technology

boeing edge

digital airline airlinewide

modular design copyright

airline pain points

new aircraft data

profitability platform

digital airlineempower

stovepipe data