how blogging helps pet sitters get more business
TRANSCRIPT
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Petsitters:Petsitters:Get Your Blog On! Get Your Blog On!
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Topics
• We’ll come up with a list of blog topics and titles
• Getting the “click” • SEO 101• Marketing your blog so your prospects are
falling over themselves to read your stuff and sign up for your services
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Why Blog?
• Build Traffic• Referrals• Share on social• Showcase your knowledge• Other
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Blogging Shows Your Knowledge
• If you write a post that answers a question then you provide value.
• When you give value, your prospects appreciate you and begin to trust you.
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Builds Trust
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Blogging Can Increase Business
56% of businesses that blog at least monthly acquire customers through those blogs.
(Hubspot)
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Blogging Is Good for Social Media
• You know how you always wonder “what do I share on Facebook/LinkedIn, etc?”
• Share your recent blog post!
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The 7 Elements of a Good Blog Post for Traffic and Lead Gen
• Topic• Title • Keyword terms• Formatting• Image• Call to action• Marketing/Shareability
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Where Do You Find Blog Topics?
Answer Questions
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What Are Your Most Frequently Asked Questions?
• Answer them in a post or multiple posts
For example, you can write a short post about how you handle medications or dealing with emergencies or multiple pet households…
whatever you’re asked a lot.
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Go Ahead, Judge a Blog Post on Its Title
• Or How to “Get the Click”
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There’s a Formula for Writing Winning Headlines (Here are 5)• List posts (7 Ways to…)• How to ….• If _____ , then ____• The Secret to ….• Best…
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You Try It
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Good Keyword Terms
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Plan Ahead
• Research keyword terms• Make a list of possible topics/titles
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Keyword Term + Headline Formula
• Hiring a Pet Sitter? Here’s What You Need to Know
• 5 Attributes of the Best Pet Sitter for You • 10 Questions About Pet Sitting
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Where to Find Keywords?
• Wordtracker• Google Adwords Keyword Tool • Google Instant (for ideas)• Many others (Google “keyword tools”)
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Now That You Have a Title…
• Develop your framework – what do you want to include in the post?
Hint: Think of a conversation you’ve had with a client about this topic and write it down.
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How to Write It?
• <H1> Tag (Headline) • White Space• Bullets• Subheads• Include a graphic
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Why? Your Prospects Can Find You Easier
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Don’t Forget the Meta Data
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3 Ways to Market Your Blog
• Share on social media • Guest post on other blogs (must be
complementary to your business—petsitters can blog on vacation sites or petcare sites)
• Build online relationships with people who will share and comment on your posts.
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Let’s Connect!• www.jenphillipsapril.com• [email protected]• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter
About Write Words MarketingA web writer since 2004, Jen helps small to medium
businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.
http://jenphillipsapril.comhttp://jenphillipsapril.com