How Blockchain will change E-

Commerce & Digital Marketing?

Janette Toral

DigitalFilipino.com

Twitter: @digitalfilipino

Facebook: /janettectoral

Mobile # 09174490011

https://www.linkedin.com/pulse/blockchain-technology-great-

news-publishers-bad-middlemen-allen

Vision: E-Commerce as an

Economic Growth Contributor

& Philippines Competitive

Advantage

Business

Objectives

& Success

Criteria

100,000

MSMEs do

E-

Commerce

E-Commerce

at 25% GDP

30% of

Filipinos do

E-

Commerce

Fast & Cost

Competitive

Internet

Access

Cybercrime

Enforcement

&

Prosecution

Government

E-Payment

Implementation

Effective

Merchant &

Consumer

Protection

E-Commerce Roadmap

Deliverables

UPSTREAM

• Philippine Internet Broadband Masterplan

• Customs Modernization Law (Updating of Tariff Regulations)

• New Telco / VAS Players

• National Retail Payment System

INTERNAL VALUE CHAIN

• Consumer Protection on E-Commerce

• National Single Window

• Anti-Cybercrime enforcement

• E-Government Payment

• Simplified Tax system

• National Privacy Commission

• E-Notary

DOWNSTREAM

• Seal of Trust

• PKI / Digital Signature Implementation

• Cross-Border E-Commerce Policies

• E-Commerce Education

• Sector development

• Private Sector Leadership

Source: Achilles Reyes, CheckMeOut

National Retail Payment System

A shared clearing and settlements system allowing banks to offer digital financial services in an inter-operable way.

Aims to enable efficient, safe, affordable and inclusive retail payment infrastructure that allows digital transfers from any account to any account in any type of institution, through the use of any digital device.

Targets to digitize 20% of retail transactions by 2020. Currently, only 1% of the 2.5 billion payment transactions made in the Philippines is electronic.

http://www.epaypilipinas.com/latest-updates/news/banks-non-banks-establish-peso-net-

instapay/

National Retail Payment System

PESO Net

◦ pertained to the replacement of checks.

◦ facilitates fund transfer from one account or payer to one or several accounts and are not time-critical.

Instapay

◦ Immediate availability of funds. A real-time electronic fund transfer system allows payers to direct financial institutions to “irrevocably transfer funds held in his account to the account of a payee, who receives the full value immediately” in a 24/7 service capacity.

Payment Systems Management Body

Organize direct clearing participants into

a self-governing body to assist the BSP in

overseeing the National Payment System.

UnionBank CEO Justo Ortiz, PayMaya

CEO Orland Vea, Malarayat Rural Bank

President Antonio Pasia, and Wealthbank

President Gregorio Anonas III.

https://blog.balfes.net/2016/06/26/the-future-of-

ecommerce-is-with-blockchain/

http://www.pymnts.com/blockchain/2017/blockchain-tracker-is-retail-ready-for-implementation-yet/

http://www.silicon.co.uk/e-marketing/ecommerce/european-banks-ibm-blockchain-

215919?inf_by=595d02f8671db889368b4b32

openbazaar.org

https://smartcontract.com

https://www.linkedin.com/pulse/case-blockchain-e-commerce-supply-chain-christophe-deslandes

https://www.linkedin.com/pulse/blockchain-technology-great-

news-publishers-bad-middlemen-allen

https://basicattentiontoken.org/

https://metaxchain.com/

https://www.neverstopmarketing.com/decentralized-marketing-network/

http://www.marketingdive.com/news/comcast-unveils-blockchain-based-tv-ad-tech/445471/

Moving Forward

Build-up Blockchain utilization and

insights in Analytics, Digital Marketing,

Advertising, E-Commerce initiatives for

transparency, security, traceability.

Invest and/or develop cryptocurrency that

has clear usage purpose and growth

direction. Don’t hinge on speculation.