how big corporations finally become successful in social media by working with their partners
TRANSCRIPT
How big corporations finally become successful in social media by working with their partnersDirk Spannaus // webZunder @ dmexco 2016
Social Media is made for people. It took, and still takes, lots ofeffort for big brands to become successful in Social Media.And consumers are fed up with marketing.
That's why the focus should be on a more personal approachto communication.
What can large companies do to be successful now and in thefuture?
Their partners in the sales and distribution channels are key!
Let’s go back for a moment…
Franchise Study 2015/16
100%
20%
80%
64%
45%
25%31%
18%
Franchisor Franchisee
Active in use
Website Facebook Twitter Google+
Based on a study involving67 Franchise Companies in Germany conducted bywebZunder.com 2015/16
Content Marketing?Influencer Management?
Involve your regional & local partners!
By Claudio RocchiniOwn work, CC BY-SA 3.0,
https://commons.wikimedia.org/w/index.php?curid=23529572
Your directreach
Why is it important to you?
Your partners‘ reach
What is needed?
Initial setup & training* Easy to use Social Media Tool *Great content (yours?)Some Support
Social Media made easy.
Only what‘s reallyneeded for yourdaily business!
