B2B Promotions in FB

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• In the world of outbound marketing, it

wasn't easy for word-of-mouth buzz to

spread quickly about your business.

• ALL business transactions are ALWAYS "P2P -

Person to Person.

• B2B brands are seen as boring, drab and

conservative and not worth asking out for a

date.

Scenario

Sentiment

“LinkedIn is for

business,

Facebook is

for friends and

family.”

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SCOPE

• Business leaders and CEO’s ‘are’ on Facebook

• It provides an environment that can spread your ideas to people

who ‘like’ your company Facebook page by just posting an update

such as news, photos, videos and your latest blog post to your

Facebook page

• It collects and captures feedback about your products and

services

• Provides another communication channel ( 2 or more is always

better than one)

The Start

• Welcome Page design is the entry to your company FB page likes. A

strategic design of welcome page that conveys what , who, why, How we

are ?

• The Profile Picture and the cover photo are the smiles and greets to

welcome a person to our page

• Regular intervals of change in the profile pic and cover photo will deserve

more likes and engage users

Take:• Strategic design of FB page• Set a frequency for change in the pro pic and cover image

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Content• Not just text and Links• Videos, Slides, Presentations with the stamp• Analysis, case studies, Researches and

searches• Industry wise problems and How to

Mechanisms• Click to connect, chat or mail• Every time Google refreshes, we should have

a talk, analysis shared, How to implement/exhale sessions, Live examples

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Tips and tactics • Video Channel with “How To” Tutorials

• News Updates in Your Industry

• Provide an Incentive for Growing your Facebook “Likes”

• Capturing Email Subscriptions for Lead Generation

• Targeting Decision Makers

• Market Research and Surveys

• Promote your Thought Leaders - People buy from people and

showcasing your experts is a great way to build trust and position

your company as a thought leader in its industry.

• Make your Company Human – 24/7

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Why B2B in FB is better than Linkedin• Facebook has created a development platform that makes it easier to create custom web

pages. It’s really hard to do the same thing, with the same ease, with the same nicely designed results on LinkedIn.

• All those business people are already on Facebook. They may not have joined with business in mind, but they are there. The majority of the 800+ million are involved in business.

• You can find them. Just like on LinkedIn, you can customize your search to find the people you want to reach.

• You can find their friends too. Facebook is much more effective than LinkedIn at exponential reach through friends of friends, and it is likely that your business audience is connected with their professional peers on Facebook.

• You can protect them, if you need to. You can create closed, invitation only communities and protect the information about individuals within that community. We’ve done that for very security-sensitive executive users (CIOs and CTOs)

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Welcome Page

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Rewarding Brand Advocates

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specials and free stuff

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Personified Approach

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A picture is worth 1,000 words

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Doing Product Marketing and Promoting Testimonials:

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Sharing Videos

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Showcasing Experts

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Support

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The Best B2B FB page

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B2B Top Pages

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Page Likes

CISCO 295,530

Dell for Business 129,653

Idea paint 14181

Get Satisfaction Page/App 14K+ / 40K/month

GE 413,280

Sales Force 97k+

Takes

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Smart Winner - Rs.100

Coupon ?

Thank You

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