how authentic customer connections drive superior results, with garfield and levy
Post on 18-Oct-2014
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Listen to the full interview at www.33voices.com/bob-garfield/audio BOB GARFIELD is the cohost of NPR’s On The Media and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commentator on and analyst of advertising and marketing for thirty years. DOUG LEVY is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. They are the co-authors of Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.TRANSCRIPT
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Bob Garfield & Doug LevyBOB GARFIELD is the cohost of NPR’s On
The Media and a columnist for MediaPost.
DOUG LEVY is the founder and CEO of MEplusYOU, a leading strategic and cre-
ative agency that believes authentic rela-tionships fuel astonishing brands.
@Bobosphere & @Douglevy1
Stream interview Watch videoWatch videoNo.1
Trusted brands always stand for something noteworthy
and their customers help them
spread their movement.
Stream interview Watch videoWatch videoNo.2
To earn your customers’ unconditional trust,
demonstrate that you’re creditable, caring and congruent.
Stream interview Watch videoWatch videoNo.2
To earn your customers’ unconditional trust,
demonstrate that you’re creditable, caring and congruent.
33voicesGarfield And Levy - “The 3 C’s”
Stream interview Watch videoWatch videoNo.3
Advertising has lost its relevance.
opt for human connections instead.
Stream interview Watch videoWatch videoNo.4
We’re all human.the rules of winning friends is exactly the same for an individual
as it is for a business.
Stream interview Watch videoWatch videoNo.5
Your best formula for building relationships is to continually share valuable insight.
it’s what builds loyalty.
Stream interview Watch videoWatch videoNo.6
Your transactional customers are costing your business 3x as much to acquire than your relationship customers.
Demonstrate your love.
Stream interview Watch videoWatch videoNo.7
Social media isn’t marketing or advertising –
it’s a conversation.
Use it accordingly.
Stream interview Watch videoWatch videoNo.8
Profit is the consequence of understanding your reason for being -
your purpose.
live it.
Stream interview Watch videoWatch videoNo.9
Re-branding a tarnished brand requires:
- extreme transparency, - immediate action
- continual interaction with your most valued customers.
Stream interview Watch videoWatch videoNo.10
If you have to ask for a customer
to “Like” your brand,you’re missing the point!
Really reflect...
How do you measure your trust relationship with your customer?
Really reflect...
