Augmented Reality

Augmented Reality

What is Augmented Reality

?

MASHABLE, BOB AL-GREENE

Augment - make (something) greater by adding to it; increase.

So,

+

Computer Generated Data/Graphic

(Augment)

+

Real Scene

(Reality)

=

Augmented Reality

Xbox kinect

Eg.

HagenDazz AR App

Google glass

Google Glass

BestExample?

The best example!

Augmented Reality How it Works

Pick a real world scene

Add your virtual object in it

Delete real world objects

Not virtual reality since enviornment is real

History

1966

1990

Invented Head- Mounted Display, which was the first step in making AR a possibility

Coined the term Augmented Reality

Prof. Ivan Sutherland

Prof. Tom Caudell

Present

AR MobileAppRevenueBy 2014

Source: juniper research

Games which accounted for more than 40% of AR downloads in 2013 will continue to deliver the largest revenue stream for the foreseeable future

But with AR increasingly deployed within mainstream lifestyle, enterprise and general entertainment applications, each of these sectors should achieve annual mobile AR revenues in excess of $1 billion within 5-6 years

Retail & Commerce

Automotive & Tourism

Print, Media & Entertainment

Enterprise & Industrial

Military & Government

Urban & Architecture

Education & Learning

Training & Maintenance

Health & Recreation

Branding & Marketing

Augmented Reality Application Domains

Retail & Commerce

Automotive & Tourism

Print, Media & Entertainment

Enterprise & Industrial

Military & Government

Urban & Architecture

Education & Learning

Training & Maintainence

Health & Recreation

Branding & Marketing

Soo Much, We'll see In The Future ...

by Google is much about AR

Source: Aisle411

Source: Gartner

Augmented Reality Will Become An Important Workplace Tool.& Has Broad Business Potential

Source: juniperresearch

Over 2.5 billion Mobile Augmented Reality Apps to Be Installed Per Annum by 2017

Source: statista

Global mobile augmented reality (AR) market size in 2013 and 2018 (in millions of users)

Sample AppStudioz Case Examples around Augmented Reality- addressing business pain points across the industry

StyleMatchClients' background: One of the leading e-commerce companies of Australia

Business Challenges: To over come the problem of consumers who want to online SEARCH-TRY-BUY the latest fashion from boutique retailers and global brands anytime, anywhere

Business outcome:Fully interactive mobile fashion styling and shopping app,

User can change and edit the background

An E-Commerce platform(where an user can select and shop)

User can mix & match outfits and share them to different social networks

User can competite with friends and others

Best of all user can try before buying using virtual changing room

Night Life guide to find nearby bars and clubs in real-timeClients' background: One of the leading liquor company of USA

Business Challenges: To over come the problems faced by the user while locating the nearest pub/bars

Business outcome:Interactive venue pages display real-time photos and feedback from users recently visited and are currently partying.

Helps the user to locate the nearest pubs/bars

Helps the user locate friends in the nearest bar/pub

Lets the user share pictures among friends

Gives a notification if anyone upload picture

User can recieve daily updates on best deals and offers

References

Mashable

Jupiter Research

Gartner

Statistia

Aisle 411

www.facebook.com/appstudioz@appstudioz

www.pinterest.com/AppStudiozApps/

www.linkedin.com/company/appstudioz

www.behance.net/AppStudioz

www.AppStudioz.com