how and why to create a lead magnet
TRANSCRIPT
How to Create a Blockbuster Lead Magnet
PAM NEELYbuild your list, build your business
PAM NEELYbuild your list, build your business
Your lead magnet is one of the most important parts of building your list
over just asking people to join your list with no incentive.
PAM NEELYbuild your list, build your business
A good lead magnet should double your opt-in rate
PAM NEELYbuild your list, build your business
• Free reports• Discounts and coupons• Free ecourses (autoresponders) that can
be delivered as email content or videos• Free consultations
There are many kinds of lead magnets
PAM NEELYbuild your list, build your business
The big question is: How are you going to create yours?That’s exactly what we’re going to talk about.
PAM NEELYbuild your list, build your business
1) Find out what people really want to know
2) Determine the best way to deliver that to them
3) Create the magnet
4) Set up the opt-in sequence
5) Test
There are five steps to adding a great lead magnet to your site
PAM NEELYbuild your list, build your business
We’re going to cover each of those steps in a separate tutorialDon’t worry – they’re short.
You’ll be through the tutorials and finishing your lead magnet before you know it.
PAM NEELYbuild your list, build your business
So see you in the next tutorial,
How To Find Out What Your Ideal Subscribers Desperately Want to Know
PAM NEELYbuild your list, build your business
Like this SlideShare?
See more on PamNeely.com,where you can sign up for list building tips or joinList Building Coaching