how agile marketing kept me from sleeping under my desk
TRANSCRIPT
My Year of 200 ArticlesHow Agile Marketing Kept Me From Sleeping Under My Desk
Andrea Fryrear
President and Lead Trainer
AgileSherpas
@andreafryrear
@andreafryrear
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Over 22,000
words per
month.
Siriusly.
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Headline
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AGILE TO THE RESCUE!
How Not to Sleep Under Your Desk
1. Building Your Backlog
2. Visualizing the Workflow
3. Work in Progress (WIP) Limits
4. Sprints and Content Teams
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Agile is a
Mindset
Described
by 4
Values
Defined
by 12
Principles
Manifested through
Unlimited Number
of Practices
Mindset Values Principles Practices
BUILDING YOUR BACKLOG
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How Can Content Creators Use It?
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Related StoriesCoffee tips/trick infographicVideo series on breakfastListicle - reasons to eat in the AM
Who Contributes?
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VISUALIZING WORKFLOW
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Backlog Creation Review Publish Done
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Backlog Creation Review Publish Done
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The Pen is Mightier...
Backlog Creation Editing Done Ready PEN
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Backlog Creation Editing Done Ready PEN
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WORK IN PROGRESS LIMITS
Backlog Creation Editing Done Ready PEN
WIP limit: 3 WIP limit: 1WIP limit: 10
What Comes Out?
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To do Doing
1Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
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To do Doing
1Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doing
5Done
WIP Limit Too High
Slow
flow
Tasks often
idleLack of wall
space...
People
never idle
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To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks
rarely idleFast flow
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5 projects
= 75%
time
wasted
Working time available per project
Loss to Context Switching
Pe
rce
nt
Number of Simultaneous Projects
Backlog Creation Editing Done Ready PEN
Design
Video
An Alternative Use of WIP Limits
Writing
Backlog Creation Editing Done Ready PEN
Writing: WIP = 3
Design: WIP = 2
WIP limit: 10
Video: WIP = 1
An Alternative Use of WIP Limits
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PRO TIP!Backlog + WIP limit = Sanity
SPRINTS AND CONTENT TEAMS
CONTENT BACKLOG SPRINT BACKLOG SPRINT RELEASABLE CONTENT
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SMALL
ASK...
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18,446,744,073,709,551,61
5
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SMALL ASK
BIG
OUTCOME
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