how advertising works. advertisements where? on billboards on buses on tv on the radio in train...
TRANSCRIPT
How advertising worksHow advertising works
Advertisements
WHERE?
On billboards
On buses
On TV
On the radioIn train stations
In newspapers
In magazines
At the cinema
At the airport
Everywhere
Compare advertisements
Compare the two advertisements,
which one is easier for you to
remember? Why?
Obey your thirst. Things go better
with Coca-Cola.
Take time to indulge.
尽情享受吧！
The new digital era
数码新时代
HOW ADVERTING WORKS
• Skimming
1. Which sentence in para 1 links para1 and the rest of the passage?
It is important to understand how ads work.
2. What will be talked about following the last para?
A. Where we can find ads
B. How we can avoid being controlled by ads
C. What effect do ads have on us
3. In making ads effective, the advertiser should do the following things. Arrange them in the correct order.
A. considering which media are most likely to be accessed by their target group.
B. making the ad. attractive to such a group
C. knowing the ad intends to persuade which group
D. considering the money the ad. costs
C, B, D, A
• scanning
1.Which of the following is not an ad?
(para 2)
Piano Teacher Wanted Tue, 09/16/2008 - 18:42 — Janine Hi I'm looking for a piano teacher t
o teach me 2-3 hours a week. If you are a qualified and patient teacher then give drop me a line: [email protected].
Things go better
with Coca-Cola.
Instructions for giving your cat a pill1)Pick cat up as if holding a baby. 2)Position right forefinger and thumb on
either side of cat's mouth and gently apply pressure to cheeks while holding pill in right hand.
3)As cat opens mouth pop pill into mouth. Allow cat to close mouth and swallow. A
D
CB
2. According to the passage, if advertisers want to make an ad on computer games, they should do one of the following:
A. know children are more likely to buy computer games.
B. make the ad attractive to teenagers.
C. know the likes and dislikes of the adolescent boys.
D. know how useful the games are in their life
(para 3)
3. Which ad appealed to whom? 1) a young man of 24
2) a new student who wants to fits in with the new environment
3) a housewife who wants to save money
4) a girl who admires a beautiful famous lady
5) a driver who drives fast
6) all the citizens
A.Water savingB.A school new radio
station C.Sports shoesD. A product on sale .E. Against pollutionF: Road safetyG: In which a famous
actress appears
Para 4,5,9
4.Which is the best medium to advertise the following things?
1)a new type of car
2) a new type of car security alarm system
3)a students who wants to be a tutor
4)a new type of machine
A.Radio B. Newspaper
C. Magazine
D. TV.
Para 6,7
5. Why does the government all over the world pay money for ads on public issues, such as water saving, road safety and blood donation etc.? Which of the following is not right?
A. They believe these ads. will affect the way people think about their habits
B. They believe these ads will make people’s feel guilty if they do something wrong
C. They believe these ads will make people become a good citizen and do some contributions to the society
D. They believe people will respect the government.
Guess the meaning of the words
• Even some of the garments we wear have brand names attached to them.
• Their money would be wasted if the message didn’t reach its target audience, in other words, the people the advertisement intends to persuade.
1.come across 偶然遇到 have sth. attached to 被附在 with sth. filling our daily lives,…it’s importan
t to
2.inform sb. of sth. 通知3. The message reaches its target audience
目标群体 it make sense to do sth. 干…有意义 fit into 适应 form the basis for decisions 构成决策基
础4. Appeal to your target 迎合你的目标
5. Feature rich and famous people 以…为特色 grab the attention 抓住注意力 worthy citizens 有价值的市民6.a corporation with a big budget
有大笔经费的公司7.goods and services relating to cars
与车相关的货物和服务 generate emotional responses to a product
激起人们对某种产品产生情感反应8. Be constantly exposed to 经常处于包围之中 subsequently 从而
1. 用 with+ 复合结构完成下列句子。1. _______________________( 心存梦想 ) ， he went to Hollywood.
2. The boy came running towards us ___
____________________________ ( 手被绑在背后 ).
With a dream in his heart
with his hands tied behind his back
3. They pretended to be working hard all n
ight _____________________ ( 亮着灯 ).
4. ____________________ ( 没有可以燃烧的东西 ), the fire became weak and finally
died out.
5. ______________________________ （作业完成后 ), we went to play basketball.
with the lights on/burning
With nothing to burn
With our homework over / finished
2. inform = tell inform sb. (of/about sth.)①她通知他们他已经到达。
She informed them of his arrival. inform (that clause)②他们得到了儿子阵亡的通知。
They were informed that their son was killed in battle.be well informed about sth. 精通某事；对某事消息灵通
3. Fit in
1) To feel that you belong to a particular group and are accepted by them:
It’s no surprise she’s leaving---_______________
___________(她从来就没有真的融入到其中）2) if one thing fits in with another thing, they look
pleasant together or are suitable for each other
It’s a very nice sofa but it ___________________
_________________. (和屋子里的其他东西不配 )
she’s never really
fitted in
doesn’t fit in with the
rest of the room
①我尽量午饭后抽时间见你。I’ll try and fit you in after lunch.
②我得在一个上午安排十次约见。I had to fit ten appointments into one m
orning.
③我们没有地方再摆更多的椅子了。We can’t fit in any more chairs.
④他过去从未干过这种工作，很难说他是否会与他人配合得好。He’s never done this type of work before;
I’m not sure how he’ll fit in with the ot
her people.
4. be appropriate for sth. / to do sth.
①正式的聚会上穿牛仔裤不合适。Jeans are not appropriate for a formal
party.
②现在发表演讲是不是时候？Is now an appropriate time to make a
speech?