how ad blocking affects load times - digiday wtf ad blocking nyc, 1/14/16
TRANSCRIPT
How Ad Blocking Affects Load Times
"Adblock" keyword growth from 2005 to 2015
150+ Million Users
Source: Google Trends and The Guardian
Will ad blocking improve user experience?
Site #1 with an Ad Blocker
Site #1 WITHOUT an Ad Blocker
Major Site with an Ad Blocker
Major Site WITHOUT an Ad Blocker
Will ad blocking improve user
100 Major Sites
100 Major Sites
2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.
File Size
Resources and File Size
Get Qualitative
The Blame Game
Quantify the Problem
etc.
User Feedback
etc.
Blocklist
Larger File Size = Larger
Larger File Size = Larger
Ad bloat is the responsibility of the ad ops team
Takeaways
On average, ads cause sites to be 2x slower
You can’t manage what you don’t monitor
