how accurate was 'back to the future ii’ from a technology standpoint?

Adobe Marketing Insights & Operations (MIO)

‘Back To The Future’ DayAdobe Digital Index


‘Back To The Future II’ made $322 million worldwide in 1989, and predicted a lot about what future technology might look like. This Digital Scorecard grades how well the movie did on its now 26-year old predictions.

Movie Stats• The “Back To The Future” Trilogy has made nearly $1 billion

in revenue globally

• 4 million + fans on Facebook and Twitter

• Daily mentions of “Back To The Future have increased 2x since October when brands started promoting the day

• “Back To The Future” products Pepsi bottle, Nike Power Laces, and Jaws 19 have 40k mentions since October 1st

• Jaws 19 trailer released by Universal has 1.3 million YouTube views since being released on 10/5/2015

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

‘Back To The Future’ Day October 21, 2015

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Apple Watch (2M), Fitbit (734k), Google On Hub (105k), and Amazon Dash (58k) are some of the top-buzzed IoTproducts over the last 60 days.

Average sentiment of IoT devices is 60% joy, admiration, or anticipation. Positive sentiment was highest for smart mattresses that promote sleep and the OORT smart finder which helps you find lost belongings. Lowest for the Nest and Nest cam, which had massive outages over the last few months.

IOT device social mentions last 60 days

2500000

2000000

1500000

1000000

500000

0Apple Watch Fitbit Google on Hub Amazon Dash


The Internet of Things revolution, and some of the key products it has spawned, have had over 5 million + social mentions in the last 90 days.

Some items include smartwatches and fitness trackers, light bulbs, home automation, and even a smart herb garden similar to the one shown in the movie.

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• Skype has over 7 million social mentions since June 1st.

• U.S., U.K., France, Brazil, and Spain are the top 5 countries for social mentions

• Skype has nearly 35 million fans on Facebook and Twitter

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.4


Sony and Samsung lead the social chatter about 4K TVs with over 2 million + mentions since June. 63% of the social mentions relate to Joy, Admiration, or Anticipation

At CES 2015 the average screen size of TVs on the floor was 63 inches.


63”

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http://www.techhive.com/article/2870779/smart-tv/the-tvs-of-ces-what-a-data-driven-analysis-tells-us-about-4k-display-sizes-and-more.html


Adobe Digital Index shows that In Q2 2015, 11% of website visits and revenue to retail sites were from Tablets. They have become commonplace in our world with hundreds of millions of iPads and Android tablets having shipped since 2010. With Square, PayPal, Apple Pay and other mobile payment options, you could easily make a donation for the clock tower.



A recent Adobe Digital Index analysis shows that 23% of purchases on smartphones use alternate payment methods.

According to Adobe Digital Index, Facebook’s targeted ads leveraging information such as gender, age, likes, location, and relationship status, doubled the platform’s click through rates during 2015.


Adobe Digital Index Share of Sales via Digital Walletpayment methods

15%

0%Desktop Tablet Mobile Phone

16%19%

23%

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https://blogs.adobe.com/conversations/2014/11/retailers-with-digital-wallet-capabilities-will-win-this-holiday-season-adi.html


Facebook’s Oculus leads in share of Q3 2015 virtual reality social mentions.

47% of buzz around VR relates to Joy, Admiration, or Anticipation.

Q3 2015 Share Of VR Buzz

Morpheus14%

HTC Vive2%


Hololens22%

Oculus62%

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While they aren’t widely used for live streaming news yet, drones have become very popular.

Drones related to commercial, consumer, and military use have 3 million+ mentions since June 1st.

60% of social buzz around drones relates to sadness, with people talking about military use of drones. Also, NHL star Steven Stamkoshates drones so much that he uses them for practice.

Drones share of social emotion

Joy Admiration Anticipation Surprise Sadness

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Insights & Operations (MIO)

JOY

ADMIRATION

ANTICIPATION

SURPRISE

SADNESS

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Hoverboards average 4K mentions on social every day, despite not being widely used. They got a boost in the press when Wiz Khalifa was detained in the airport by customs for using a wheel operated one.

The Hovertrax on wheels retails for up to $1,500.

Tony Hawk riding The Hendo Hoverboard has 13 million YouTube views to date

200,000

160,000

120,000

80,000

40,000

0

Hoverboard social mentions


http://www.cnn.com/2015/08/23/entertainment/wiz-khalifa-hoverboard-arrest-feat/

https://www.youtube.com/watch?v=HSheVhmcYLA


We can’t convert used banana peels and old cans into energy yet, but the Tesla brand electric car has over 1 million social mentions over the summer months. The brand has nearly 1.5 million fans on Facebook and Twitter

The Model X has 100k + mentions since being announced with 60% of sentiment relating to Joy, Admiration, or Anticipation

If the movie were shot today, would a driverless Tesla replace the Delorean?



The Chicago Cubs

The Cubs still own the Longest current WS championship drought. 106 Seasons.


The Cubs and the World Series have over 60k mentions in the last 30 days. If the Cubs end up winning it all in 2015, the grade would obviously be an A + and possibly prove time travel and the use of Grey’s sports almanac.

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Fax Machines

Fax Machines is perhaps one of the things that “Back to the Future II” got horribly wrong.

Fax Machines have only 10k mentions in the last 90 Days.


GRADE

Forget the fax, it’s all about email. A recent Adobe digital index survey showed that the average US white collar worker spends 6.3 hours each week day on email, including both work and personal email.

88% of Millennials check email on smartphones, compared to 76% who use desktop or laptop computers.

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Extra Credit: Word “McFly” has been

used over 300k times since June 1st.


B+ Average

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Adobe Marketing Insights & Operations (MIO)© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Methodology Report based on social engagements (mentions, page likes, and followers) captured from blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, WordPress, and YouTube. Social buzz is based on aggregate total of social mentions.

• Data from Adobe Marketing Cloud Solutions leveraged: Adobe Social

• Analysis based on: 100 million+ social engagements related to “Back To The Future” and current technology

• Grading Scale: A sliding scale from A to F. A suggests that the film prediction hit the mark on where we are today. An F grade shows that the film completely missed.

To Learn More about Adobe Digital Index

• Twitter: @AdobeIndex• Web: adobe.ly/digitalindex

Other Sources:

Movie revenue: http://www.boxofficemojo.comCES TV screen size: http://www.techhive.com/article/2870779/smart-tv/the-tvs-of-ces-what-a-data-driven-analysis-tells-us-about-4k-display-sizes-and-more.html

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how accurate was 'back to the future ii’ from a technology standpoint?

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