how a rookie manager got the recruitment branding program she wanted (talentblend 2016)
TRANSCRIPT
Employers with a strong talent brand drive 2.5 x the amount of applicants per job compared to other companies.
A great employer brand can reduce an organization’s turnover by 28 percent and cost-per-hire by 50 percent.
-ADP
Competitive landscape Mission statement Communication pillars Resources Measureable business outcomes
Strategy
Mission statement = THE Why
Attract women engineers in Brazil
Attract and retain the best Cloud Sales leaders
Increase brand awareness for campus hires in the Midwest
Communication pillars
BUSINESSCustomer Satisfaction, Fairness,
Innovation
CULTUREEthics, Mutual Respect, Integrity
FUNTeamwork, Communication
CAREERSCompliance,
Quality
New developments, the latest innovations, and global
updates.
#ExploreOracle #ProudtobeOracle
Career journeys, employee spotlights, and professional
development.
#lifeatOracle #OracleTalent
Diverse and inclusive workplace, employee
engagement and social responsibility.
Employee celebrations from offices around the world.
aligned to Oracle values and EVP
Activating your EB will resonate both externally & internally. Externally, people are looking for a reason why they should enter, internally, people are looking for the reason to stay!
@NandoRecruit
Brand growth – 2015
95% increased engagement
Increased Talent Brand Index Female views increased 5K to 40K
171% increased engagement
105% increased engagement
120% unique blog visits