houzz for flooring

Breakout: Social Media

10:30 AM – 11:15 AM

Meeting Room 204-205

Who we are

Access this info anytime!

From this link you can:

• View

• Download

• Share

http://www.slideshare.net/shannonvogel/houzz-for-flooring

*Remember that you paid to be here. Please share responsibly.

http://www.slideshare.net/shannonvogel/houzz-for-flooring

Today’s Topic: Houzz

Houzz is the largest home design site in

the world and on the internet with the

most residential design photos than any

other platform.

Who’s In?

• On it?

• Not on it?

• Never heard of it?

• Don’t care?

• Can’t wait to learn more?

• On it, but don’t know what to do?

If you’re thinking:

Are we on Houzz?

You’ll be pleased to know:

That’s what you’re here

to find out. Lucky you.

#ThanksTSP

Take away: I’m going to pause if everyone starts

searching their company name all at once.


Another social media

site? I don’t have time

for this, I’ve got to worry

about how to reach

customers who want to

buy.


When homeowners are working on a remodeling project, Houzz is where they go to compile features, styles, colors, patterns, products and designs they want to buy. 91% of users are homeowners.

Take away: It’s ok to high five your neighbor because

it’s finally time we got a site specifically for our industry.


There are so many social

media sites and this is so

new….who’s really using

this?


30+ million homeowners

use Houzz every month

(you heard me)find and

save high end photos.

Take away: What’s that? You have high end photos?

10-15 thousand photos will be loaded today. Keep

listening….


My spouse in on Pinterest

4 hours every night and

she’s not buying or

selecting tile.


All of these images can

be used to collaborate

with friends, families,

designers, architects

and builders on their

project.

Take away: No one gets on Houzz unless they plan to

spend money on a real project.


This is so great, but how

do I get her to pick ME?


No matter when you

tried to market or

retarget her, when she’s

ready to buy, she can

search designers and

contractors in their local

area right from Houzz.

Take away: You’re pretty smart if you’re doing the math

on how many potential Houzz users are in your area.


I hope my neighbor

didn’t see me jump a

little when I realized that

we’ve got a good

chance of her picking

us!


When she gets there,

she’ll not only see your

amazing images, but

she’ll also see reviews

about you, your projects

and helpful answers in

the discussion group.

Take away: Don’t start wondering off in thought about

not having reviews or who’s doing the talking in the

discussions. #ThanksTSP #Q&A


Do reviews really

matter?


You bet your ass they do.

Reviews and demonstrated experience are the major decision making factors.

Take away: Don’t freak out that you don’t have

reviews. We’ll show you how.


If she said high end

residential photos,

people with $$ must be

on there.


Houzz users have 2X the

income and home

values of the average

American.

The median age is 51.

Take away: It’s not rude to think about annual income

when it comes to who’s buying your product. About dating your daughter….maybe.


Gosh, I hope it’s pretty.


It is.

Take away: Settle down! I’m gonna show you!


Does it apply to us?


It’s a good fit for you if you

have anything to do with

interior or design products

or services for the home,

manufacturer, sell or

distribute a product OR

have a product that would

sell more with visualization.

Take away: If you aren’t sure how it applies to you, we

will be here until Wednesday. Ask us in the hall, at lunch,

whatever!


Tell me more!


This also applies to

Interior designers

Architects

K&B remodelers

Builders

Realtors

Take away: You guessed it, the whole industry.


Dude, she said

designers. We want

those. Wow. Think of the

potential.


1 in 5 Houzz users are

looking for an architect or

interior designer.

Some designer's say that

65% of their website traffic

comes from Houzz.

60% saw in increase in their

blog traffic.

Take away: You’re pretty smart to start thinking how to

get your brand in front of designers. Great job.


I’m listening….keep

going.


58% of Houzz users planning to remodel and plan to use a professional.

The rest are trying to do it themselves before they realize they need help.

Take away: The average budget for a kitchen remodel

is over $28K.


I’d feel better with some

hard facts and stats.


48% of homeowners are

planning to build,

remodel or add on in the

next 2 years.

84% plan to decorate or

redecorate.

Take away: Yes, the person in charge of your marketing

budget is going to love this.


Hey wait, is this like

Pinterest where there’s

everything under the sun

and not so much about

flooring?


Flooring is the 2nd most

popular reason why

homeowners sign up for

a Houzz account.

Take away: It’s ok want this to be over so we can get to

Q&A.


That’s great and all, but

how many actually

bought something?


In 2014, 38% of Houzz

users that completed a

project installed new

flooring.

Take away: #ToldYouSo


Is it too late to get in on

this gig?!? Are my

competitors on this?


In the next 6 months, 28% of Houzz users are planning to purchase new flooring.

1 out of 3 users will replace their flooring in the next year.

Take away: My number is 415.275.9029. Can’t wait that

long? My cell is 303.883.2110.

42% of people on Houzz are

remodeling or building an

addition right now.

1 in 8 are building custom

homes.

Reminder: There are 30 million

users on Houzz right now.

Dear Manufacturers,

You’re SO welcome.

Love,

Shannon


I hope she gives us some

technical stats on traffic

generation….


33.30% Bounce Rate

8.21 Daily page views

per visitor

6:04 daily time on site

Take away: #YayForAlexa


We are a household

name and don’t need

new business. We’re

covered with word of

mouth.


If you don’t want more

business or money, I’m

pretty sure you’re

supposed to be

somewhere else.

Take away: People don’t communicate anymore, it’s

all done online. Only 5% still use their mouths and 90% of

people trust what others say online more than anything

else.


I wonder if we get any

Google love for this?


Houzz offers categories

and profile fields – all

which are searchable

and loved by Google.

Take away: It’s ok to wonder how you rank.


I wish I’d invented this. I

wonder who did?


The founders of Houzz are a husband and wife. Back in 2009, they bought a home in California, which needed a lot of renovations and they were clipping magazines for inspiration and their renovation didn’t go very smoothly. So, they created Houzz to solve that problem.

Take away: Fast forward a few years, they are now the

#1 resource for design and inspiration in the world.

Instead of clipping magazines people just come to

Houzz.


Should we ditch all of

our other social media

and focus on this? Nah,

we’ve already got so

much invested and we

want to reach people

everywhere we can.


You’re right. Let Angie’s

List handle the service

side and Houzz help you

own the product

selection side.

#LikeABoss

Take away: Disclaimer – only do what you can do well.


We’re in! What can we

do to set ourselves

apart?


Whether you are a

manufacturer, dealer,

distributor or designer

you can reach your

target client when they

are looking for you.

Take away: The bonus is that Houzz doesn’t saturate

local markets because they want you to succeed.


I’m glad I signed up for

this session as opposed

to that other one.


Creating Your Space is

thankful you’re here, too

because the other

session is surely amazing.

Take away: If your brain hurts – it’s a good thing. You’re

not supposed to know all of this. (unless you’re a social

media manager!) Do what you do well and we’ve got

your back with social media.

Questions

Connect with us!

https://www.linkedin.com/in/shannonvogel

http://www.creatingyourspace.com/

https://www.facebook.com/creatingyourspace

https://twitter.com/cyswebsites

https://www.linkedin.com/company/510348

http://www.youtube.com/CreatingYourSpace

http://www.fromthefloorsup.com/

https://www.pinterest.com/creatingyourspc/


http://www.creatingyourspace.com/

https://www.facebook.com/creatingyourspace

https://twitter.com/cyswebsites

https://www.linkedin.com/company/510348

http://www.youtube.com/CreatingYourSpace

http://www.fromthefloorsup.com/

https://www.pinterest.com/creatingyourspc/

Connect with me!


https://www.facebook.com/shannon.vogel

https://twitter.com/thebescene

http://www.youtube.com/c/ShannonVogel

http://www.google.com/+ShannonVogel

https://www.pinterest.com/Shannonbvogel/

https://instagram.com/thebescene/

https://www.yelp.com “Shannon V”

http://www.houzz.com/user/shannon-vogel

http://www.skype.com/en/ shannonbilby


https://www.facebook.com/shannon.vogel

https://twitter.com/thebescene

http://www.youtube.com/ShannonVogel

http://www.google.com/+ShannonVogel

https://www.pinterest.com/Shannonbvogel/

https://instagram.com/thebescene/

https://www.yelp.com/

http://www.houzz.com/user/shannon-vogel

http://www.skype.com/en/