house of lumpia...marketing plan house of lumpia by cora waddell will be introduced using an...
TRANSCRIPT
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HOUSE OF LUMPIA
In Partnership with Resurgent Corporation
BY CORA WADDELL
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Executive SummaryCora Waddell, is an American-born Filipino actress,
fashion model, and video blogger. She is partnering
with Resurgent Corporation to bring you HOUSE OF
LUMPIA!
Wanna have a savory snack? HOUSE OF LUMPIA is
the place to go to and grab your all-time favorite
Filipino dish—lumpia. You can choose from an array
of savory filling options and eat them as is or with
rice along with an array of sauces that’ll certainly
make your meal feel and taste extra special!
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Value Proposition
•Specializes in different types of lumpia.
•Perfect for meals or snacks.
•Franchise can be located virtually anywhere
•Popular product for all market segments
•Affordable business ownership
•Strong business, PR & marketing support
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Design Inspiration
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CART DESIGN(1200mm x 600 mm)
DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature
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LOGO
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License Package
•Brand Value
•Marketing and PR
•Brand License Kit
•Franchise Kit
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Franchise Package
PHP 49,999
✓ Use of Trade Name and Logo
✓ Initial Equipment
✓ Cart (1200mm x 600 mm)
✓ Initial Inventory
✓ Celebrity Factor
✓ PR & Marketing Kit
✓ Business & Training Kit
✓ Notarized Franchise Agreement
✓ After Sales Support
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Marketing PlanHOUSE OF LUMPIA by Cora Waddell will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, HOUSE OF LUMPIA by Cora Waddell will send out informational newsletters to the target market and interested parties.
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Public Relations PlanTo gain better reach and engagement, HOUSE OF LUMPIA by Cora Waddell will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.
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L U M PI AN G TO G UE
F R E S H L U M P IAL U M PI AN G S H A N G HAI Products
DY N A M IT E ( C H I L I LU M PI A )
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S P I C E D V I N E G ARK E TC HU PS W E E T N S O U R S A U C E
SAUCES
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CART ROI
Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.
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LICENSING REQUIREMENTS
LETTER OF INTENT RESERVATION OF
AGREEMENT
LICENSEE
INFORMATION SHEET
FINANCIAL
STATEMENTS
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LICENSING PROCESS FLOW
2INFORMAL INTERVIEW WITH
REVOLUTION
MANAGEMENT AND
EVALUATION OF
REQUIREMENTS
3SETTLEMENT OF
LICENSING
PACKAGE
4DRAFTING AND SIGNING
OF LICENSING
AGREEMENT*
5SALES AND OPERATION
ORIENTATION AND
AFTER-SALES SUPPORT
*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement
1SUBMISSION OF
REQUIREMENTS
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C O N T A C T U [email protected]
Thank You!F O L L O W U S O N S O C I A L M E D I A
@resurgentcorporation