House Higher Education Study CommitteeColumbus State Community CollegeSeptember 9, 2013

Kristen HurdMarketing Director

Student Spending on TextbooksStudent Spending on Textbooks

Students on average spent $292 on textbooks last fall term.

Spending is Down 11%

Student Monitor Lifestyle & Media study - 2012

Students See Value in Digital ToolsStudents See Value in Digital Tools

Students agree that technology can boost academic performance and want more technology in the classroom

61% of instructors think that students use IT effectively

But only 42% of students think that instructors provide adequate training and support to use IT effectively

Cengage/Eduventures Study, 2012

Instructors Increasingly Value Digital Instructors Increasingly Value Digital

More instructors prefer to use technology to support their courses…

Which statement best describes your preference regarding the

use of technology in courses? Technology in courses positively impacts student engagement

… and a growing majority now believe that technology positively impacts student engagement

20112012 20112012

Cengage/Eduventures Study, 2012

MindTap

And now we’re developing a highly innovative new system that will deliver personalized

learning experiences

And now we’re developing a highly innovative new system that will deliver personalized

learning experiences

We have created integrated applications, customized and

focused on improving educational outcomes, bundled with services

We have created integrated applications, customized and

focused on improving educational outcomes, bundled with services

Over time, we migrated to eBooks and other digital

products, making our assets available online and in

portable forms

Over time, we migrated to eBooks and other digital

products, making our assets available online and in

portable forms

We started with leading textbook franchises,

encyclopedias, and primary source documents

We started with leading textbook franchises,

encyclopedias, and primary source documents

Past Today

That is Why We Are EvolvingThat is Why We Are Evolving

- Digital Revenue: 37.5% in 2012- Nearly 90% of titles available in digital format- eBooks, homework solutions, MindTap

Cengage Learning and Digital

Digital

MindTap is an all-inclusive solution that moves

beyond ebooks and stand-alone software

platforms.

Built around a core set of Cengage Learning

content, the Experience uses an “app” platform

to scale into a solution that is personalized by

the professor for the student.

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Cengage Learning and Digital

MindTap: The Personal Learning Experience

See www.cengage.com/engagementcenter for White Papers & Case Studies

Digital Solutions Improve Learning

Service is our Key Differentiator

• Digital Solution Coordinators: Proactive support from set-up to completion from a dedicated team

• Implementation & Training Specialist: On-campus consultation/training with instructors, IT staff and LMS administrators

• Technology Power User: Experienced instructors share their technology and classroom insights about digital solutions.

• Tech Support: Phone support, 24/7 online portal

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Thank you!Thank you!

Kristen Hurd

Marketing Director

www.cengage.com