Mikail Gürbüz| Founder

Book without staying

Founders

Mikail Gürbüz

CEO

Şerafettin Bilge

CTO

-Middle East Technical University / Physics

- 2 start-up experience.

- Several positions in Rixos Hotels and Istanbul Congress Center Operations

Cenk ÜnverdiFatih Tamince

Advisors

-Founder / Rixos Hotels

-Operational Manager / Rixos The

Palm Dubai

- Programming Expert

- Expertise in diversive web applications

- Strong software development background

Problem&Opportunity

Hotels have a large portfolio of non-room services like SPA, Restaurants, Pools and Saloons that are reservable by non-hotel guests, however there is not any online platform that collects hotels to provide listing&booking of this service portfolio.

There is not any web service or mobile application which collects all hotels in one platform to provide hotel guests order&booking opportunity of in-hotel specific service portfolio.during check-in period. Today all in-hotel orders/bookings/ are performed via calling reception.

There is not any mobile application that collects all hotels in one platform to provide hotels opportunity to market their non-room hotel service portfolio. Hotels are unable to promote hotel portfolio either to in-hotel or non-hotel guests. Guests do not have an awareness of upcoming events like meal times, club events during stay unless they do not ask reception or read bilboards in certain places of hotel.

C/IN HOTEL

RECEPTION

%

64%

17%

9%

1,25%

4%

4%

Room Booking

Other F&B

Restaurants

Room Service

SPA

Other

Opportunity Market SizeMarket opportunity

Global hotel Industry has an economic size of 600B dolars in revenue. Of this economic volume, 380B is generated by room booking in which major online travel agencies are interested in while there still no systematic online platform established to cover remaining 220B. Hotels724 is the hybride online systematic established to cover this non-room size both inside&outside the registered hotels

600 Billion

What is Hotels724?

REC

EPTI

ONIS

T

IN-HOTEL/NON&HOTEL MARKETER

NO

N-R

OO

M O

TA%

Hotels724 is a web platform/mobile application that runs directly in mobile devices of users to provide access to in-hotel specific service portfolio during check-in along with providing hotels to promote their service portfolio via offers&information push notifications both to hotel and non-hotel guests. Hotels724 provides non-hotel users to search/list/compare/booking of service portfolio of registered hotels such as SPA, Restaurant and Meeting Halls.  

Current Product

Hotels724 has been launced as an online platform that enables registered hotels to list their SPA facilities. As a Turkey based startup, we are currently laser focused on SPA facilities in local market. Istanbul is one of largest local market with high demand on traditional SPA treatments like Turkish Hamam and large number of luxurious hotels with high class SPAs. We will continue with Restaurants and Meeting Halls. We are adressing hotels’ problem of having difficulty to generate demand on non-room facilities from non-hotel guests.

http://hotels724.com/ , booking.com for non-room hotel facilities

Business ModelALL

REGISTERED HOTELS

C/IN HOTEL %

HOTEL GUEST

NON-HOTEL USER

%15

30Cent / Request

Hotels724 distributes service portfolio of registered hotels to end users. Business model depends on type of distribution; If a registered hotel’s facilities(SPA, Res., Pool, Event, Fitness) are booked by a non-hotel user we charge hotel by %15. If those facilities are booked by a guest of that hotel we charge hotel by 30 Cent. Any notification(informative, invitation, marketing, special offer) sent by hotel either to hotel guests or non-hotel users is charged by 30 Cent.

In-Hotel Value PropositionHotels724 encourages guest to increase their in-hotel spend, through purchases such as room service, offers, spa and restaurant bookings and other opportunities presented in hotel portfolio. The enticing visual experience invites guests to spend more and increases the revenues.

Hotel service portfolio no longer need to trawl through the separate menus inside the room; guests can browse through the list in their preferred language, enticed by the stunning images and detailed descriptions of the hotel service portfolio. Searching by service, event and offer variety to decide what to order or to schedule what to do is simple. Additional information such as service details, ingredients, aromas and other characteristics are all available at the touch of a finger.

Hotels724 provides hotel the opportunity of promoting hotel portfolio to the guests. Offers delivered through pop-up notifications help hotel to develop guest-specific instant marketing strategies of services, activities and facilities; providing opportunity to increase occupancy rate for underutilized scenerios.

Being a powerful reporting tool to record guests’ preferences; Hotels724 records guests’ requirements and movements at all time. This allows hotel to gain better insight into what the guest is looking for and to be pro- active, recognizing that it can be updated internally in an instant, enabling pop-up messages, promotions and offers to be displayed to guests as and when required, with minimum effort.

Non-Hotel Value Proposition

Hotels724 provide users to search for/list/compare non-room hotel services that are open to non-hotel users such as SPA, Restaurant, Event, Pool and Fitness of registered hotels.

Hotels724 distributes user reviews in service oriented way by allowing users share their experience under profile page of each specific service. Service specific hotel reviews provides users opportunity to have more precise&to the point pre-purchase view about quality of service they are interested in. Hotels724 provides hotel the opportunity of promoting hotel portfolio to non-hotel users. Offers delivered through push notifications help hotel to develop user-specific instant marketing strategies of services, activities and facilities; providing opportunity to increase occupancy rate for underutilized scenerios.

‘Hotels724 is proposed to be

directly integrated to our

hotels’ database and help

our guests to access our

various services. We believe

that Hotels724 will not only

increase awareness of the

services, but also help us

increase customer

satisfaction with our hotels.’

Fatih Tamince

Partner / Rixos Hotels

CompetitionNon-Hotel Competition

Online travel agencies like, hotels.com, booking.com, expedia.com are focused on Room booking only. Online SPA platforms are Spafinder and Spaseekers which are local in USA, Canada, FRA, UK and Scotland. There are around 70K SPA’s registered in their cloud. Opentable has 30K and Zomato has around 50K restaurants registered in their system. Opentable was acquired by Priceline and restaurants have to pay registration fees which reduces the number of registered restaurants. Cvent and meetingsbooker collects all venues and organizators can compare and request quotes from the venues they prefered.

Room SPA Restaurant EVENT

CompetitionIn Hotel Competition

Currently there are in hotel mobile guest experience providers like Iris Valet, Intelity, Hotelmobile, Guestware. Those software companies provide hotel specific tablet guest experience solutions via tablets belong to hotel. They do not collect all hotels in one platform. User can not access hotel services if he is outside the room. They are still not widespread, most of hotels do not use them. Hotels724’s differentiation from those providers is like Booking.com’s differentiation with hotel website provider companies. Hotels724 collects all hotels in one platform, runs directly in personal mobile device of the guest and disables need to use different mobile applications of different hotels.

Marketing Plan

Chain 2

Cha

in 1

Chain

3

Major marketing plan is to register as many hotels as possible. For this purpose 29 Rixos hotels will be used as pilot for SPA booking version; around each Rixos, hotels that are part of a hotel chain will be targeted in order to play a pilot hotel role for the chain they belong to. Rixos The Palm Dubai will play the major pilot role since each hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm Dubai as pilot we will try to register at least 1 hotel from each hotel chain in order to set up an infrastructure to expand through that hotel chain.

Rixos The Palm Dubai will play the major pilot role since each hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm Dubai as pilot we will try to register at least 1 hotel from each hotel chain in order to set up an infrastructure to expand through that hotel chain.

Pessimistic Case

Profit&Loss Forecast

Pessimistic Case

Key Financials$ k

2017Revenues: $3,571kNet Profit After Tax: $1,197k

Exit Strategy

Public Offer around $10B Valuation in 5 years P

Sale to Priceline, Sabre, Expedia or Travelocity; Opentable.com was sold to Priceline at 3B$ valuation, Lastminute.com was acquired by Travelocity at $1B valuatio, Wotif was acquired by Expedia at $703M valuation.

S

Required Investment

$200k for %20 Equity

We believe that best way to make our business succeed is to attract a large amount of equity capital from an institutional Venture Capital Firm. We know that attracting this investment will not happen quickly, but we need to raise money immediately to get Hotels724 off the ground and get some clients to prove our business proposition. For this purpose we need an investment of amount 200K$ in order to prove our business to get next level investment.

We need your help to become;The leading global mobile platform that runs in

every hotel in world to connect hotels to their in-hotel / non-hotel guests.

The leading online marketing&booking platform for non-room services of global hotel industry.

One of the fastest growing start-ups in world which has potential to reach 1B$ company valuation barrier in 5 years.

Thank You.