hotels of near the far future · top 10 airlines for on-time arrivals united states based on...

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lodging

UNITED STATES

Outlook 2018-2019

STUDY:

Hotels of the Far FuturePartnering with James Canton, Ph.D., CEO and chairman of the Institute for Global Futures, hotels.com provided a snapshot of what we can expect the travel and hotel experience to be like 25 years from now. Here are their 10 “stand-out trends”:

› Hotels that self-assemble and morph from one design to another based on consumers’ votes, using nanotechnology and machines that can create physical buildings and environments.› 3-D makers may do away with the need to pack, generating in real time new shoes, clothes, and even electronics. › Robo butlers can be programmed with special skills, offering everything from greeting guests at the airport to food, room makeup, education, entertainment, and concierge services.› Neuro-dreaming options enable guests to choose their own dreams — much like movie genres — before nodding off.› Pop-up hotels will be based on crowdsourcing, with the designs that win the most votes programmed to self-assemble using 3-D printers.› Longevity spas will use DNA analysis to personalize genetic medicine treatment, mind-refreshing drugs, brain fitness, and disease prevention.› Airport transfers will be powered by roboflying cars and hyperloop — supersonic air travel.› Your own travel avatar will act like a digital software agent to search, design, and book your travel.› DNA mobile payments and check-in — all that’s needed is your fingerprint.› Ecohotels will excel in energy efficiency, buy and sell off the Renewable Energy Grid, use sustainable products and the latest solar and geothermal technology, and have a carbon-neutral footprint.

SOURCE: Hotels.com, hotels.com/hotel-deals/hotelsofthefuture/

HOTELS IN THE

Near FutureCompare/contrast hotel.com’s futuristic trends to hotel-design concepts that are currently on the drawing board at hospitality design firm WATG:

› We do not see a future of robot services and virtual-reality experiences. Technology is expensive and quickly becomes dated. First-class hospitality will always require the

“human touch.” Particularly true of resorts, [where] consumers will increasingly seek to reconnect with nature, spend quality time with loved ones, and return to “the simple life.” These principles are driving our designs of late; a return to analog rather than digital. That said, there will of course be ways to utilize technology to enhance the guest experience. But we see these as subtle touches, rather than drastic interventions.

› We experience ever-growing pressure, both from devel-opers and consumers, for environmentally responsible and “resilient” hotels and resorts. Many land owners we work with have a genuine commitment to stewardship, and we see this as integral to the enduring success of a project. Therefore, we must stay ahead of the curve regarding new construction techniques, the cre-ative reuse or “up-cycling” of materials, and landscape design innovations that will help us deliver low-impact, yet beautiful hotels.

SOURCE: Hospitality Insights by EHL, hospitalityinsights.ehl.edu/future-hotel-design

‘First-class hospitality will always require the “human touch.”’

WorldwideHotel Pricing for 2019

Asia Pacific — +5.1% North America — +2.1% Latin America — -1.3% Middle East/Africa — -1.5% Eastern Europe — -1.9%

SOURCE: 2019 Global Travel Forecast — GBTA Foundation, gbta.org/foundation; Carlson Wagonlit Travel, carlsonwagonlit.com

+5.6%Western Europe

Supply2018 — +2.0%

2019 — +1.9%

Demand2018 — +2.6%

2019 — +2.1%

Occupancy2018 — +0.6%

2019 — +0.2%

ADR 2018 — +2.6%

2019 — +2.4%

RevPAR2018 — +3.2%

2019 — +2.6%

SOURCE: STR, str.com; Tourism Economics, tourismeconomics.com

meetings industry forecast


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As of June 2018, Lodging Econometrics found that the global pipeline for hotel construction is up

by projects over the cyclical low in 2011.

Airbnb

Top 5 CitiesNumber of Listings

London

Paris

New York City

Rio de Janeiro

Rome

Total Global Construction Pipeline

86%

Top 5 Most Hospitable Airbnb Cities in the U.S.Asheville, North CarolinaPortland, Oregon

St. Louis, Missouri

Nashville, Tennessee

Phoenix, Arizona

64,373

47,584

38,495

29,426

26,653

SOURCE: Statista, statista.com SOURCE: Airbnb, airbnb.com

Top Countries

United States

5,312 projects, 634,501 rooms

China


Indonesia

394 projects, 66,759 rooms

Top Companies

Marriott International 2,324 projects, 391,058 rooms

Hilton Worldwide


InterContinental Hotels Group


Projects

12,839

Rooms

2,158,422

Top Cities

New York 169 projects, 29,365 rooms

Dubai

163 projects, 47,783 rooms

Dallas 156 projects, 18,908 rooms

SOURCE: Global Construction Pipeline Trend Report — Lodging Econometrics, lodgingeconometrics.com

lodging

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THE TOP 5

Fastest-Growing Industries in the World1. Renewable energy — currently worth $1.35 trillion.

2. Cybersecurity — experts predict the global market will be worth $1.65 billion by 2023.

3. Biotechnology — estimated to be worth $727 billion by 2025, with a growth rate of 7.4 percent.

4. Virtual reality — has nearly doubled each year, from being worth $6.1 billion in 2016 to $14 billion in 2017.

5. Artificial intelligence — estimated to be worth almost $9 billion by 2025.

SOURCE: World Finance, convn.org/world-finance

Conferences and trade shows account for 1/5 or more of planned meetings activity in North America and Europe.

* Compound Annual Growth RateSOURCE: Stats compiled by Gleanin, convn.org/gleanin

The Global Exhibition MarketAT A GLANCE

Globally, there are nearly 31,000 exhibitions annually, featuring 4.4 million exhibiting companies and attracting more than 260 million visitors.

The amount exhibitors and visitors together spend every year on exhibitions, making exhibitions a significant global industry.

FTE (full-time equivalent) employees work in the global exhibition industry directly.

The amount the B2B exhibitions industry contributed to the U.S. gross domestic product in 2017.

AT EVENTS IN THE U.S.

Trade shows in the U.S. are expected to grow at a projected CAGR* of

B2B trade shows in the U.S. are a $14.3 billion market, with that figure growing to$109billion

Approximately

680,000

attendees spend an estimated

$44.8billion

exhibitors spend an estimated

$24.5billion

$16.8billion in 2021

4.1% through 2021 (from 2016)

$91The global exhibitions market is projected to generate revenues of

Growing at a CAGR* of 4.88% by 2023.

Among the regions, Asia Pacific is expected to grow at the fastest rate, mainly driven by an increasing shift in the manufacturing base of leading consumer electronics companies, increasing focus of international companies, and increasing initiatives of various governments to boost growth of the domestic industries.

$36.35BILLION

exhibitions meetings industry forecast

20%

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Redesign of Exhibition Models

B2B exhibition models are witnessing a drastic shift of expectations, and consumers are leaning toward new connections, knowledge sharing, and access to expertise. This change in behavior is ideally targeted because of the proliferation of digital media that allows end-users to access all information with a click of a button. Exhibitions

are changing their models to focus more on content than branding by offering new data and innovation. Show floors are gaining popularity in the market for breakout sessions, workshops, and keynotes, and provide subject matter expertise in ways that increase interaction levels.

The most important business issues in the exhibition industry — U.S. and globally

SOURCE: UFI Global Exhibition Barometer, 20th Edition — UFI –The Global Association of the Exhibition Industry,

convn.org/UFI-barometer

US GLOBAL

State of the economy in the home market

Competition from within the industry

Global economic developments

Internal challenges

Impact of digitization

Competition with other media

Regulatory/stakeholder issues

22% 25% 16% 21% 16% 16% 16% 16% 16% 9% 6% 5% 0% 3%

Three Leading Drivers and Trends of the Global Exhibitions Market

Sustained Popularity in Elusive Industry SectorsThe use of conventional marketing methods such as e-mail marketing, newsletters, online advertise-ments, and media campaigns is unresponsive to highly specialized sectors such as manufacturing

and mining. Such niche industries use exhibitions in the form of expert panels, trade associations, and research to make decisions about their products and services. Exhibitions for their specific industries provide a high level of thought leadership, enable interpersonal marketing, get the right exposure, and aid to laser-target these hard-to-reach professionals in niche, specialist focus sectors.

Integration of Trade Shows and Digital TechnologiesExhibitions organized by various service providers are highly sophisti-cated, digitally advanced channels of marketing that enable increased communication and conversions for business owners. Exhibition orga-nizers are augmenting value to business via online, social, technological,

and mobile solutions. The launch of multi-sensory storytelling, increase in moneti-zation potential, implementation of tools to monitor customer behavior, and the provision of comprehensive brand information will result in an emotional brand expe-rience for end-users. The integration of technology such as AR, VR, wearables, interactive walls, digital lounges, and gamification will revolutionize the global exhibitions market.

SOURCE: Arizton Advisory and Intelligence, convn.org/arizton

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travel

TOP 10 AIRLINES FOR

On-Time ArrivalsUNITED STATES

Based on flights in July 2018AIRLINE ON TIME

1. Hawaiian Airlines 92.6%

2. Delta Airlines 83.4%

3. Alaska Airlines 82.9%

4. Skywest Airlines 80.4%

5. Endeavor Air 77.5%

6. ExpressJet Airlines 77.2%

7. Republic Airline 75.6%

8. United Airlines 75.1%

9. Mesa Airlines 74.7%

10. Southwest Airlines 74.5%

SOURCE: September 2018 Air Travel Consumer Report — U.S. Department of Transportation, transportation.gov

WORLDWIDE

Based on flights in September 2018AIRLINE ON TIME

1. SriLankan Airlines 91.37%

2. Delta Airlines 86.74%

3. ANA (All Nippon Airways) 86.61%

4. Jet Airways (India) 86.48%

5. Qatar Airways 86.21%

6. Singapore Airlines 85.20%

7. LATAM Airlines 85.18%

8. Emirates 84.76%

9. JAL 84.63%

10. Qantas 83.62%

SOURCE: Global Airlines Arrival Performance September 2018 — Flightstats, flightstats.com

3 Travel Trends› AI — Google’s vice president of engineering for travel and shopping, Oliver Heckmann, said that nearly 60 percent of consumers believe that their travel experience should deploy the use of AI and base their search results on past behaviors and/or personal preferences. Goggle’s data shows that more than one-third of consumers are willing to pay more for these personalized services.

Rashesh Jethi, senior vice president of engi-neering for Americas and head of innovation for airlines at Amadeus IT Group said AI “is a broad umbrella that frankly stands for everything we haven’t been able to figure out yet.”

› Mobile Search Growth — Twenty-six percent of travel searches in the U.S. in the fourth quarter of 2017 occurred on a mobile device; 47 percent in Europe; 40 percent in Asia; 38 percent in the Middle East and Africa; and 34 percent in Latin America.

Travel-related searches for “tonight” and “today” have grown more than 150 percent on mobile over the past two years.

› Bleisure Continues to Be a Thing — New research shows that more than 60 percent of business trips in the past year included a leisure portion. About 80 percent of bleisure travelers spend one to five hours on research during both the inspiration and planning phases — a more condensed amount of time compared to typical leisure booking windows.

SOURCE: Stats compiled in Trekk Soft’s 65 Travel Statistics to Know in 2018–2019, convn.org/trekk-soft

Late-arriving aircraft delay 8.39%National aviation system delay 6.67%Air carrier delay 6.01%Canceled 1.72%Extreme weather delay 0.99%Diverted 0.32%Security delay 0.04%

Top 10 cities for meetings and events*

*IN EUROPE, MIDDLE EAST, AND AFRICA

2019 forecast (2018/17 positions in brackets):

1. London, U.K. (1/1)2. Moscow, Russia (6/-)3. Barcelona, Spain (5/2)4. Berlin, Germany (8/3)5. Hamburg, Germany (-/-)6. Vienna, Austria (-/-)7. Stockholm, Sweden (-/-)8. Cologne, Germany (10/-)9. Paris, France (2/5)10. Frankfurt, Germany (-/7)

SOURCE: 2019 Global Travel Forecast — GBTA Foundation, gbta.org/foundation; Carlson Wagonlit Travel, carlsonwagonlit.com

Ride Sharing

Projected percentage of adult U.S. internet users employing transportation-sharing services from 2018 to 2020

Air-Price Projection for 2019*Asia Pacific +3.2%

Eastern Europe -2.3%

Latin America -2%

Middle East & Africa -2%

North America +1.8%

Western Europe +4.8%

Global +2.6%

*Financial rates based on USDSOURCE: 2019 Global Travel Forecast — GBTA Foundation, gbta.org/foundation; Carlson Wagonlit Travel, carlsonwagonlit.com

Overall Causes of Airplane Delays by reporting carrier — July 2018

AI ‘is a broad umbrella that frankly stands for everything we haven’t been able to figure out yet.’

74+8+7+6+2+1+1+1+G75.86%On time

SOURCE: September 2018 Air Travel Consumer Report — U.S. Department of Transportation, transportation.gov

SOURCE: Statistica, convn.org/statistica-ride-sharing

8.1%2018

8.6%2019

8.9%2020



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Changes in Airline Industry Over Next 20 YearsA report by IATA and the School of International Futures identified a few drivers of change that have a higher potential for impact and uncertainty:

› Strength and volatility of the global economy — economic shifts to developing nations will alter patterns of trade and traffic.

› Alternative fuels and energy sources — a global focus on the environment is driving the need for alternatives to traditional fuels.

› Tensions between data privacy and surveillance — will people be willing to trust the airline industry with their data?

› New modes of consumption — consumers will want more use of technology for personalized experiences.

› Extreme weather events — expected increase of events could disrupt operations and damage infrastructure.

THE 5 FASTEST-GROWING Airline Passenger Markets

SOURCE: IATA, iata.org

SOURCE: IATA, iata.org

In terms of annual additional passengers estimated in 2036 compared to 2016

921 million new passengers for a total of 1.5 billion

401 million new passengers for a total of 1.1 billion

337 million new passengers for a total of 478 million



China

U.S.

India

Indonesia

Turkey

A global focus on the environment is driving the need for alternatives to traditional fuels.

travel

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event technology

5 of the most exciting tech companies disrupting meetings and eventsCloudbooking.com — Beginning as an online hospitality booking tool for one client, this meeting booking software has grown into a platform used by tens of thousands of clients globally to integrate the management of ven-dors, visitors, and services like coffees, cabs, and desks, with the touch of a button.Delegia — An alternative to a mobile app, Delegia creates microsites that can be used

on attendees’ devices, from iPhones to tablets. The system allows for invitations, registration, and interaction at the event, including voting and live questions for participants.Go Moment — Google invested in Go Moment’s AI-powered text concierge for hotels earlier this year, along with CWT. Offering answers in English, Spanish, Chi-nese, and Japanese, the service also analyzes guest satisfaction through their messages.Datakalab — Using facial-coding tech and neuroscience tools to measure audience attention and emotional commitment, the platform allows event planners to gauge how each speaker and session is being received. It

What strategies do planners employ to build memorable attendee experiences? Live music and entertainment 43%

Attendee messaging and networking 38%

Social-media display 36%

(down 6% from 2017)

Surprises/pop-up events 30%

Mobile event app 29%

Interactive polls 26%

Personalized experiences via real-time tracking (RFID) 24%

(up 10% from 2017)

Activity feeds 22%

Virtual/augmented reality 17%

(up 10% from 2017)

Mobile gamification 15%

‘Over the next few years, we expect to see mobile event apps replace integrated social-media displays as the preferred method for connecting with other attendees, providing feedback, and asking speaker questions in real time.’

SOURCE: The 2018 Global Sourcing Report, Cvent, convn.org/Event-sourcing

TOP 5 TRENDS Most Likely to Improve Event TechSupercharged Attendee Tracking

• RFID and NFC to measure traffic• geofencing to target attendees• facial recognition to measure emotion• Bluetooth LE to improve wayfind-

ing and data

Upgraded Overall Experience• integrated technology that shares

data seamlessly• better ROI measurement on activa-

tions and expo-floor activity• improved personalization • well-designed social-media displays • safe micropayments

Mixed Reality • a live-streamable blend of the

participant in their VR world• dome experiences that use

360-degree projections• AR technology to help

attendees navigate and interact with indoor spaces

Beyond Basic Event Tech • eliminating AV cables • increased prevalence of LED • next-gen virtual events that

feature hologram technology• new-depth cameras and VR headsets

Smart Solutions • wider adoption of AI, chatbots, vir-

tual assistants, and machine learning • natural language processing • computer vision to measure audi-

ence sentiment

‘Machine learning will have the ability to impact users mid-experience. As they’re viewing or interacting with an application, data will be captured, processed, and analyzed, and the experience will be altered based on that data — in real time.’Mike Schaiman, CCO, managing director, Helios Interactive

SOURCE: Digital and Event Technology Predictions: 2018 and Beyond, Freeman, convn.org/freeman-tech

What’s preventing planners from using event technology?Too expensive 61%

Poor integration with other tools 30%

Too complex 23%

No interest from attendees 21%

Too time-consuming 19%

No buy-in from my team 17%

Doesn’t do what I need it to do 15%

Is Wi-Fi availability and performance still a big issue for the events industry?Yes 79%

No 12%

Not sure 9%

What event-tech tools do planners use?Online event registration 85%

Email marketing tool 61%

Survey tool 54%

Event apps 49%

File sharing 47%

Engagement tools (voting, live Q&A) 37%

Event-management software 33%

Team communication tool 28%

Project management 25%

Check-in apps 21%

Abstract management 10%

SOURCE: 1,000 respondents to survey conducted in Jan. 2018 by Eventmanagerblog.com, eventmanagerblog.com/event-technology

works by using a camera or webcam to capture 46 elements of the human face, while the company’s own algorithm detects changes in micro expressions.Eva — This event chatbot from Event2Mobile provides immediate answers to questions texted through a messaging-style app. It is meant to help attendees track down other useful delegates for networking, saving time and helping share infor-mation, as well as answering questions on session content, directions, registration, and boosting par-ticipation through polling, surveys, and live Q&A.

SOURCE: 2019 Meetings & Events Future Trends, CWT Meetings&Events, cwt-meetings-events.com/2019metrends/

70% Growth IN 4 YEARSThe number of top-tier event-tech providers in 2014: 144 In 2018: 245

SOURCE: Cramer, cramer.com/story /event-tech-landscape-2018


hotels of near the far future · top 10 airlines for on-time arrivals united states based on...

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