HOTEL AND TOURISM INDUSTRY-:

TAJ HOTELS AND GROUP

Introduction Of Taj Hotels The Indian Hotels Company (IHC) is the Parent

company of Taj Hotels Resorts Palaces. It was founded by Jamshetji N. Tata on

December16, 1903. Currently the Taj Hotels Resorts and Palaces

comprises 76 hotels, 7 palaces at 52 locations in 12 countries and employee over 13000 people.

Additional 18 hotels are also being operated around the globe.

During fiscal year 2010 the total number of hotels owned or managed by the company was 76.

The Taj hotels are categorized as luxury, leisure hotels.

THE TAJ GROUP OF HOTELS SEGMENTATIONS

TAJ LUXURY HOTELS-

• TAJ PALACE,• TAJ MAHAL,• TAJ BENGAL,• TAJ WEST

END,

TAJ BUSINESS HOTELS-

• TAJ PRESIDENT,

• TAJ RESIDENCY,

• TAJ CONNEMARA,

• TAJ BLUE DIAMOND

TAJ LEISURE HOTELS-

• TAJ BEACH RESORT,

• TAJ CULTURAL CENTRE,

• TA GARDEN RETREATS

What Creates Customer Delight about Taj

24 hours room service Free safe deposit lockers Express laundary/ dry

cleaning Purified water supply Doctor on call Full equipped business

centre 24 hours fax/telex facilities Laptop on hire Currency exchange

Travel assistance Car hire service 24 coffee shop 6 Restaurants & Bars Night club 8 luxurious Banquet Rooms Shopping arcade Fitness centre Beauty shop Arrangements made for golf

and tennis

Program for Employees

• Employee loyalty program called STARS, the ‘ Special thanks and Recognition System’ – was an initiative aimed at motivating employees through acknowledgements and rewards.

• The STARS system also lead to global recognition when the group bagged ‘Hermis Award’ for ‘Best Innovation in Human Resources’ in the global hospitality industry.

• Taj Group developed the “Taj People Philosophy’ (TPP) which helped the company boost the moral of its employees and improve service standards.

SWOT Analysis

Strengths

1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations2. Employee strength over 13000 people3. The perfect experience of Indian luxury living4. Employee retention due to good brand image5. Considered to be the most premium hotel chain in India6. Top-of-the-mind brand recall

Weaknesses1. Limited market share due to tough competition from international and domestic players means2. Terrorist attacks left a question over the security

Opportunities1. Introduce better membership plans2. Improve hygiene standards3. Upgrade to international methods of work

Threats1. Other heritage properties2.Competitors upgrading to international standards of work ethic3. Expectation of clients in terms of technological development

Financial Analysis

PARTICULAR'S 2013-14 2012-13 (Crores) (Crores)

Gross Revenue 1977.33 1924.79Expenses 1761.13 1701.67Profit before tax & Exceptional items 216.20 223.12Loss before tax 520.90 209.79Loss after tax 590.49 276.61Dividend 0 69.40Retained Earnings 218.77 152.01Total Assets 6766.37 7225.39Net Worth 693.84 3307.65Borrowings 2690.60 2522.27

Competitors1. ITC Group Of Hotels

2.The Oberoi Hotels and Resorts

3.The Leela

4.Le Meridian

The challenges to face

• The lack of adequate infrastructure development. The airports at the primary gateway cities of Delhi and Mumbai have been privatised, and work has commenced on modernisation. New privately owned international airports are expected to be commissioned at Hyderabad (2008) and Bangalore (2009), which will give a large boost to the economic growth of these areas.

• There is still need to improve air connectivity; rail and road connections as well as general infrastructure like power and water.

• The result of the industry's success. As competition increases, there is a definite pressure on ARR and operating margins. The industry market will definitely shift from being demand-driven to supply-driven and that the hotel companies will need to revisit their strategies and, of course, their prices.

• Some players are already preparing for the difficult times when the ARRs are expected to fall by 30-40 percent in the next 3-4 years and then the distinguishing factor for the hotels will be the offer in its entirety rather than just the price or the facilities that the hotels offer.

Awards & Achievements

Taj Falaknuma Palace ,Hyderabad was the named The Best heritage hotel in India at the travel + leisure India & south Asia’s best awards. Taj Mahal palace Mumbai & Taj Mahal hotel new delhi awarded best business hotel in Mumbai & Delhi respectively at business traveler Asia pacific awards. Taj campton place wins second michelin star.

Conclusion & Recommendation

• Strict compliance to the SOPs• Improvement in Knowledge and skill set of

employees• Customer centric vis-à-vis profit centric

approach• Stopping unethical practices especially in

seasons • Treat all the customers equally

• Taking feedback not only from external customers but also the internal customer i.e., the employees

• Proper check on the hotel staffs and processes efficiency by the management, say by employing Mystery Customers

• Keeping regular track of the sales data for further leads

Thank You…..

1] HARISH LAD 14

2]KAUSAR MULLA 15

3]JATIN PUROHIT 334]AMIT SHINDE 54

5]ESHA KHATRI 13

6]TEAJASWANI INGOLE 57

7]PRIYANKA GUNDEWAR 37

8]PARTH VORA 36

9]HIRA BAMBALE 16

10]AKASH SALUNKHE 03