Hotel Revenue Management CertificateMake a lasting impact at your organization by employing advanced revenue management techniques and strategies for your hotel operation and earn a highly recognized credential from Cornell University’s world-renowned School of Hotel Administration.

The program provides you with in-depth hotel revenue-management training in the most critical revenue-management techniques and strategies. This program was developed by hotel revenue management expert and pioneer Sheryl Kimes, PhD, professor of operations management in the School of Hotel Administration at Cornell University.

Who Should Enroll

This certificate is designed for hospitality managers, general managers, revenue managers, and other hospitality profes-sionals responsible for improving the financial performance of their organizations. Financial o�cers, front desk agents, and business analysts who want to take on more responsibility for improving profitability in their property.

Tuition

Regular Certificate Pricing:$3,600 (Prepay and save)

We also o�er payment plans starting at $360 per month. Please contact us for details.To register today, visit:

eCornell.com/hotelrev

info@ecornell.com • (866) 326-7635, or (607) 330-3200 outside the USA950 Danby Road, Suite 150, Ithaca, NY 14850 • eCornell.com

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Inside the Program:

• Courses begin every 2 weeks, so you canstart whenever you’re ready.

• Each course typically takes 3-6 hrs/week forcoursework.

• Most students complete the program within3-4 months.

• Courses and materials are accessible 24hours a day for three weeks each.

• All of the Hotel Revenue Management coursesare instructor-led and highly engaging.

• Expect plenty of opportunities for collaborationand networking with fellow students.

Courses Include:

Introduction to Hotel Revenue ManagementIn addition to evaluating di�erent pricing models and applying duration-management strategies, this course provides a foundation for more advanced revenue management courses in forecasting, group management and overbooking, pricing strategy, and application of revenue management techniques to other hospitality-related industries, including spas and athletic facilities.

Forecasting and Availability Controls in Hotel Revenue ManagementLearn how to build booking curves; account for "pick-up"; segment demand by market, group, and channel; and calculate error and account for its

impact. The course also explores the impact of availability controls—including length-of-stay management—on revenue management and how they can be leveraged.

Non-Traditional Applications of Hotel Revenue ManagementDevelop, implement, and monitor revenue-maxi-mizing strategies in hospitality-related industries. Maximize top-line revenue in spas, golf courses, and meeting spaces. You'll learn a step-by-step process to develop, implement and monitor a revenue management strategy that maximizes revenue for your operation.

Overbooking Practices in Hotel Revenue ManagementExamine the components of a successful over-booking strategy: no-show forecasting, no-show rates, arrival uncertainty, pricing policies, and cancellation forecasts. Learn the risks of over-booking and review strategies to minimize costs and mitigate customer impact.

Pricing Strategy and Distribution Channels in Hotel Revenue ManagementLearn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with position-ing and sales strategies. Explore various approaches to managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels.

Each course is two weeks long, so you can earn your certificate in as little as three months.

Hotel Revenue Management Certificate

Our Family of Revenue Management Programs:

Hotel Revenue Management Master Certificate in Revenue Management

Advanced Hospitality Revenue Management Restaurant Revenue Management

info@ecornell.com • (866) 326-7635, or (607) 330-3200 outside the USA950 Danby Road, Suite 150, Ithaca, NY 14850 • eCornell.com

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