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Hotel

...more than just a place to stay - a lasting experience, with a real sense of place & purpose.

We are a progressive, multi-disciplinary design practice.

We strive to design purposeful, beautiful, functional buildings and places.

An RIBA chartered practice comprising architects, planners, graphic designers, researchers and project managers, we

operate from two riverside locations in the heart of Bath extending our services nationally to a variety of contextual settings

and internationally to America, Beirut, and France.

Our capabilities stretch far beyond a single service and our varied and established skillsets allow us to deliver our vision for

a site by recognising its potential beauty and carrying this recognition through strategic moves to developing and delivering

the detailed design which will enhance and demonstrate this beauty to all who experience the site.

01

Introduction

01

Somer Housing HQ

Highly commended for a Building Control Award by BANES

Orchard House

Shortlisted in the Wood Awards, Private Home Category

Herschel Place

Highly commended by the Georgian Group

Skillsets

With over 20 years in business, the development of our expertise has never stopped gathering pace and seeking new

directions and it is no surprise that these skill sets have naturally led us to establish connections to hotel consultancy,

particularly through our links and experience with other leisure and tourist based projects. A wide understanding of place

and place creating and of the complexities associated with the legislation and changing environment makes us an attractive

option to inspire and deliver many varied projects.

We have a vision for reinvigoration of places and a passion for detailed design along with brand awareness combine with a professional delivery service model and this allows us to enjoy what we do and do it well.

02

2.1Planning and Regeneration

Nash Partnership has a long standing proven history of gaining permissions

and delivering projects for challenging and complex sites and projects.

Our familiarity with evaluating sites and mapping out design options in line

with policies, brings best value right from the start.

Often, the perceived ogre of the planning process dominates the beginning

of the process for both client and design team and this is where Nash can

make a real difference. We treat each site and client as an individual and

use a design led strategic planning approach, to select the most appropriate

plan of action to give the client best value from their asset. We pay particular

attention to matching their business model and funding needs and will create

a strategy that presents the most cost effective way to progress and fund

their scheme to delivery.

2.2Design Awareness

Nash Partnership pride ourselves on the attention to detail that we pay to

each project. Every project is unique and we aim to capture and capitalise

on the site’s potential and exploit this through the design.

With our extensive expertise in contextual design and the character

assessment of both building and environment we are able to advise on the

right form and design to meet both functional requirements for use as a hotel

and to address any challenges of location and setting.

We are able to give equal prominence to the creation of new buildings and the

regeneration of existing, and provide flexible solutions which give best value

in uncertain economic times for many clients including the hotel industry.

2.3Brand Compliance

Each hotel type and brand seeks to deliver its own unique atmosphere

and experience and understanding the factors that create this brand and

experience is a key part of our delivery process.

The criteria for individuals will be different to group operators. Our portfolio

includes projects working alongside branding companies and directly

with individual clients to understand and interpret these requirements and

encompasses differing hotel types from individually owned family run hotels

and boutique style hotels to multinational operators at both budget and

luxury ends of the market. This experience gives us an understanding of

specific market expectations and an ability to address these alongside

individual client requirements.

2.4Energy and Sustainability

This is no longer a ‘buzz’ word. It is a real and fundamental part of every

design process.

Our holistic approach to sustainability, bridges the distance between the

wider government agenda, the challenges of individual building types and

contextual variation and this is naturally considered in every project.

Individual beliefs are increasingly important - specifically with the

development of eco-friendly places to stay. Our environmental awareness

is tested on all projects and our experience in this field is essential for

any development in the modern world.

2.5Delivery

We strive to offer our clients relevant and cost effective advice which

draws fully on the experience of the partners and the varied skills,

experience, abilities and passions of all of our specialist staff. Nash

Partnership has a team focused culture, geared to working with small

and large projects alike. We operate a managed work structure which

ensures that critical decisions are considered in a proactive manner

offering clarity and control to the process when acting as either

Architect or project managers.

From conception through feasibility and planning, Nash has engineered

many successful permissions through innovative and imaginative

solutions and strategies. We design to a budget and manage

to a programme, delivering the highest quality using the current

technologies and with an inbuilt awareness of environmental issues

and sustainability to provide sensible, achievable advice.

2.6Future Forecasting

As living conditions continue to improve the hotel experience must

also keep pace. As a design conscious firm we keep pace with

the standards expected of successful hotels at the edge of current

design fashion and hotel trends.

Changing legislation - specifically climate change initiatives, social

awareness and the effect of the financial climate - must be brought

to bear in the creation of the chosen brief for any project. Future

proofing is becoming the norm with the fast pace of changing

legislation and developing technologies.

Understanding the client’s hotel type and the market direction

is essential. Our team structure and working methods allow

the client’s brief to be developed effectively and efficiently from

the earliest stages and designs and planning strategies to be

developed that will be sufficiently flexible to address both current

and future market requirements.

2.7Attention to Detail

The little things matter.

As we progress with the larger strategic or viability

assessments, we are always thinking of the detail

that will enhance a building’s sense of place.

It is these details from which the visitor will draw most

of their immediate reference.

Case Study

‘BLAST’ Woolacombe...Sunny North Devon

3.0Occupying a prominent location in the coastal town of Woolacombe the proposals for the future direction of the Narracott Hotel stem from an urgent need to reverse its decline and re-establish it as a commercially successful part of the local community, supporting jobs and offering a range of facilities to suit the demands of the modern market whilst maximising the length of the visitor season for the area.

Acting as Lead Consultant, Architects and Planners our key design considerations were defined as: work with the beautiful seaside location, establish a flagship development for the regeneration of Woolacombe, create efficiency in layouts to maximise the experience of both front and back of house areas, work within budget costs and time scales for funding and create a fun but professional experience that would maximise the tourist season.

Diversification of accommodation type, coupled with re-modeling of both the physical hotel and its business model were essential in achieving this and as a result extensive work was necessary. The re-vitalisation of the Hotel begins with the demolition of the existing staff accommodation and the erection of 14, 2 bedroom self-catered holiday apartments. The main phase of work reduces the existing 78 bedrooms in the main hotel to 39 spacious bedrooms all with balconies and the sea view that is the site’s key feature. 7 penthouse apartments replace the existing 1970’s roof extension and all have an airy feeling with incredible views across the bay.

Guests and local residents will be served by a new complex of facilities designed to provide an upgrade across the services provided. This will include new reception and front of house areas, providing restaurant and fine dining as well as a juice bar and cafe facilities for residents and daily trade. In addition, careful attention has been paid to the smaller but equally important details which will enhance the guest experience such as the provision of surfboard and wetsuit storage and drying facilities away from the guest rooms, reinforcing the hotel’s credentials in the growing local

watersports market.

Case Study

‘Secret Garden Hotels’ Woodstock House.....Oxfordshire

4.0Woodstock House is a Grade II Listed building with a coach house, stables and a range of garden areas, including two walled gardens set in an estate of 1.25 hectares of land on the southern fringe of the town of Woodstock. Nash Partnership was appointed to prepare designs aimed at converting the three storey building to hotel use from its previous incarnation as a residential home.

The majority of necessary core reception and front of house facilities are housed within the ground floor whilst twelve large ensuite bedrooms are provided on its upper floors. The scheme also allows for extension of the building. To the north a derelict single storey structure is reconstructed to provide new up to date catering facilities whilst a further two storey extension provides a restaurant and a bar and creates up to four further bedrooms.

The conversion of the Coach House and Stables provides a further 14 rooms some of which can be set aside to provide childcare and play facilities. The scheme proposes the full restoration of all the grounds creating an attractive series of characterful, relaxing spaces and garden areas with the formation of a car park for up to 60 cars discretely placed south and east of the carriage drive which leads up to the house.

Our proposals also allow further development of the site in accordance with the client’s business plan to create a spa facility within the large walled garden with a target developed footprint of circa 1100m2. The scheme is developed in such a way as to give full flexibility of approach so that the client is able to both fund this expansion and determine the implementation timescale for this work in according with their developing business plan and funding requirements The spa can also be constructed independently of the operations to the remainder of the site allowing business continuity at all times.

Case Study

Lee Bay Hotel, Devon...Coastal luxury

5.0Bordered on three sides by rolling Devon countryside the fourth by the Bristol Channel, Lee Bay is two miles to the West of the north Devon town of Ilfracombe and is in the North Devon AONB (Area of Outstanding Natural Beauty) which covers approximately 171 km sq of coastal landscape. The picturesque village is situated in a deep combe, heavily woodedin places and it is very easy to imagine how a small community would have evolved and flourished in such a natural sheltered haven, gleaning a living from the land and sea.

The Lee Bay Hotel has been a large part of this community and Nash Partnership were appointed to the project in early 2009 and immediately identified the importance of developing sensitive proposals that engaged the local community and addressed the need for local facilities and an appropriate public realm for this beautiful location.

This was much more than a simple building design project. Economic viability, the correct hotel model and a clear understanding of planning policy issues would all play a large part early on. The existing 57 bed hotel had been dormant and degenerating for over two years and previous planning applications made by others teams had been unsuccessful. Leading a team of consultants Nash Partnership established a working model for a fractional ownership apartment layout with a spa and various dining experiences, and the redevelopment of the external pool with changing facilities and a gym.

A nature walk links the apartments and pool house to various treatment rooms submerged in the grounds and beautiful landscaped gardens. The key to the design was to establish a sense of place so each visit is special, and this could only be done by responding to the context of the hotel sitting it within, rather than on, the site. Additional garden apartments disguised as ‘eco pods’ are also planned for the grounds which formed part of the economic viability of the development. Although contra to planning guidelines these are designed to address the issues of the AONB and therefore seek to increase and enhance the beauty of the site creating a legacy which will ensure the upkeep of the site and grown tourism to the area in years to come.

Nash Partnership’s Bath Office

More than just a place to stay, a lasting experience, with a real source of place & purpose.

Hotel

Nash Partnership23a Sydney BuildingsBath, BA2 6BZ

www.nashpartnership.commail@nashpartnership.com

T (01225) 442424F (01225) 442484