hotcakes commerce offers gamification in e-commerce
DESCRIPTION
Hotcakes Commerce offers Gamification through Evoq Social.TRANSCRIPT
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@DNNConDon’t forget to include #DNNCon in your tweets!
WANT TO BUILD CUSTOMER ENGAGEMENT?
THE SECRET IS IN THE SYRUP.HOTCAKES COMMERCE
@mmmcommerce
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@DNNConDon’t forget to include #DNNCon in your tweets!
LET’S PLAY A GAME!
POST TO TWITTER THATYOU’RE HERE FOR A CHANCE TO WIN A HOTCAKES COMMERCELUNCHBOX!
ADD #DNNCONGAMETO YOUR POST!
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@DNNConDon’t forget to include #DNNCon in your tweets!
WHAT IS GAMIFICATION?
APPLYING TRADITIONAL GAMING ELEMENTS TO ONLINE MARKETING
TECHNIQUES.
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@DNNConDon’t forget to include #DNNCon in your tweets!
IN OTHER WORDS….
….FUN!
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@DNNConDon’t forget to include #DNNCon in your tweets!
WHERE DO WE SEE GAMIFICATION?
FROM LOYALTY CARDS FOR OUR FAVORITE STORES TO FITNESS APPS – WE ARE ALL PARTICIPATING IN GAMIFICATION.
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@DNNConDon’t forget to include #DNNCon in your tweets!
WHEN IT COMES TO GAMIFICATION ON FOURSQUARE, THERE IS NO GREATER HIGH THAN SNAGGING MAYORSHIP FROM A COMPLETE STRANGER.
DID YOU CHECK IN SOMEWHERE TODAY?
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@DNNConDon’t forget to include #DNNCon in your tweets!
OR WHEN YELP HELPS YOU JUSTIFY A NIGHT OUT ON THE TOWN.
YOU MIGHT NOT REALIZE IT BUT YOU ARE PLAYING A GAME.
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@DNNConDon’t forget to include #DNNCon in your tweets!
WHAT ARE THE BUSINESS BENEFITS OF GAMIFICATION?
• CUSTOMER ENGAGEMENT
• RETURN SHOPPERS• FREE MARKETING• INCREASED PAGE
RANKINGS• NEW RELATIVE CONTENT• CUSTOMER RUN
COMMUNITY• BRAND AWARENESS• SOLVE COMPLEX
BUSINESS PROBLEMS THROUGH CROWD SURFING
• POWERFUL CUSTOMER DATA
• LEARN MORE ABOUT YOUR CUSTOMER
• KEEPS YOUR BRAND RELEVANT.
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@DNNConDon’t forget to include #DNNCon in your tweets!
IN OTHER WORDS…. GAMIFICATION HELPS YOUR BUSINESS WIN!
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@DNNConDon’t forget to include #DNNCon in your tweets!
HOW CAN A BRAND LIVE IN A GAME WORLD…
WHILE STILL FOCUSING ON ITS BRAND MESSAGE?
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@DNNConDon’t forget to include #DNNCon in your tweets!
CAREFULLY.A GOOD MARKETING IDEA IS USELESS WITHOUT GOOD DESIGN, LOTS OF TESTING, AND RESEARCH….
SKIPPING THESE STEPS WILL ENSURE FAILURE.
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@DNNConDon’t forget to include #DNNCon in your tweets!
HOW CAN I GET STARTED WITH GAMIFICATION?
?
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@DNNConDon’t forget to include #DNNCon in your tweets!
DISCOVERY
IDENTIFY WHO YOUR PLAYERS
ARE.
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@DNNConDon’t forget to include #DNNCon in your tweets!
DEFINE WHAT FUN MEANS TO YOUR PLAYER?
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@DNNConDon’t forget to include #DNNCon in your tweets!
WHY WOULD THEY WANT TO PARTICPATE?
• RESPECT• CHALLENGE• STATUS• REWARDS• COMPETITION• COMMUNITY• FUN
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@DNNConDon’t forget to include #DNNCon in your tweets!
GAMING MECHANICS -- THE BUILDING BLOCKS
POINTS – BADGES – PROGRESSION
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@DNNConDon’t forget to include #DNNCon in your tweets!
ALL COME BACK TO STATUS
LET’S DO A CASE STUDY.
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@DNNConDon’t forget to include #DNNCon in your tweets!
HOW ONE BRAND USED GAMIFICATION TO GAIN OVER 50 MILLION CUSTOMERS
MEET DROPBOX.
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FOUND IN 2007 BY MIT GRADUATEDREW HOUSTON AFTER HE GREWTIRED OF LEAVINGHIS FLASH DRIVEAT HOME.
DROPBOX OFFICIALLYLAUNCHED IN 2008.
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@DNNConDon’t forget to include #DNNCon in your tweets!
THE FIRST TWO GIGS ARE FREE.
WHAT COMES NEXT DEPENDS ON HOW MUCHYOU’RE WILLINGTO PLAY.
WANT MORE SPACE?
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THINK ABOUT THIS IN TERMS OF YOUR OWN
BUSINESS.
DROPBOX CUSTOMERSQUICKLY BECOMEMARKETING OR SALES PEOPLE EVEN IF THEYAREN’T AWARE.
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@DNNConDon’t forget to include #DNNCon in your tweets!
GYM-PACT FORCES YOU TO WORKOUT OR PAY THE PRICE.
GET TO THE GYM, MEET YOUR GOALS, GET PAID.
SKIP THE GYM AND IT WILL COST YOU.
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@DNNConDon’t forget to include #DNNCon in your tweets!
SEE YOUR PROGRESS AND COLLECT YOUR WINNINGS.
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@DNNConDon’t forget to include #DNNCon in your tweets!
CUSTOMER LOYALTY – EARN IT, KEEP IT.
CREATE A COMMUNITY OF LOYAL CUSTOMERS WHO BELIEVE IN YOUR BRAND ENOUGH TO TRUST YOU WITH THEIR INFORMATION AND SHARE THEIR EXPERIENCE WITH THEIR PERSONAL NETWORK.
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@DNNConDon’t forget to include #DNNCon in your tweets!
INTEGRATING GAMIFICATION SEAMLESSLY?
USE THE WRONG PLATFORM AND THINGS COULD GET STICKY….
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@DNNConDon’t forget to include #DNNCon in your tweets!
MMM…..COMMERCE
GETS SOCIAL!
• ACTIVITY STREAMS
• LEADERBOARDS• STATUS• RELATIONSHIP
TRACKING• PROFILE
PROGRESS• BADGES• LOYALTY
PROGRAMS• PRODUCT
REVIEWS
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@DNNConDon’t forget to include #DNNCon in your tweets!
HOTCAKES COMMERCE & GAMIFICATION
• COMMUNITY ANALYTICS
• BADGES• REAL-TIME
INTERACTION• MANAGEMENT
DASHBOARD
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@DNNConDon’t forget to include #DNNCon in your tweets!
HOTCAKES COMMERCE GIVES THE SOCIAL SPOKES
COMMUNITY A CHANCE TO WRITE REVIEWS, ANSWER
QUESTION, ATTEND EVENTS, AND EARN REWARDS FOR ALL
OF IT.
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@DNNConDon’t forget to include #DNNCon in your tweets!
DISCUSSION & QUESTIONS
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THANKS TO ALL OF OUR GENEROUS SPONSORS!