The first physical location ad network

The State of Beacons

LocationX

Presented by LocationX Corp

Mark Kapczynski, CEO

No more lighthouse references, please

The beacons are coming…the beacons are coming

Total

Retail

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

E2014 E2015 E2016 E2017 E2018

Thousan

ds

Source:BIIntelligenceEs mates

FORECAST:USBeaconInstalledBase

CAGR=246%

WeAreHere

Retail analytic providers Beacon manufacturers Location data companies Mobile marketing tools Payment providers Consulting firms

The current beacon landscape

Beacon research suggests

positive trends

Privacy concerns limit consumer engagement

50%

61%

67%

69%

0% 20% 40% 60% 80% 100%

YoungChildrenWithSmartphonesCanBeTrackedWithoutParentalConsent

RetailersWillUseTheDataToTheirBenefit—NotMine

ItFeelsLikeSpying

IDon'tTrustRetailersWithMyData

Source:OpinionLab

USConsumers'BiggestConcernsWithIn-StoreTracking

So where do we go from here?

You are

what you

repeatedly do - Aristotle

“

The people you want to engage with carry their mobile devices throughout their day. How well do you know what they do in the physical world, and when to best serve their needs?

Helping brands better

understand and reach their

audience

Mobile Consumers

Apps

Location Beacons

LocationX is at the point of intersection Helping brands make better decisions

LocationX provides a

“cookie” for the

physical world

Collect data

We collect actual location data from consumers: precisely where they have been or where they are

1

C A B

Build and segment audiences

Consumer profiles are created. Data aggregated by various accurate behavioral segments that brands can target.

2

Commuters Students Restaurant goers

Bar goers Grocery shoppers

Behavioral segments can be cross-targeted against demographics.

Reach and prompt to act

Brands reach and engage their audiences through offers and a variety of advertising channels

3

Mobile native ads

Web ads desktop & mobile

Push notifications

Measure effectiveness

The accuracy of our data stems from aggregating actual consumer behavior. Extended capabilities through partnerships with major data matching, enrichment, attribution, and retargeting companies.

4

Attribution Analytics Scale Retargeting

Mark Kapczynski CEO • 4+years as VP of

Strategy and Corporate Development at Experian

• Forged strategic business partnerships across markets

Cyprian Cieckiewicz CTO • Designed software for big

data company Acxiom • Implemented tracking and

analytics mobile software SDK used by Evernote, Adobe and GE

Team

Alan Edgett Product Leading industry expert

on real-time bidding and data analytics

Served as Sr. Director of Product Strategy at Experian

Ben Bloch BD & Marketing • 15 years at IBM in senior

strategic sales and emerging vertical markets business development

Mark Kapczynski

CEO/Founder

310-980-6541

mark@locationx.io

www.locationx.io

www.appstore.com/beaconfeed

Contact