hot topic briefing - social media
DESCRIPTION
Social media has undoubtedly been one of the hot topics for business brands over the last five years - and with technological development showing no signs of slowing down, it continues to be a rapidly evolving area, with new platforms, technologies and engagement opportunities emerging on a monthly basis. Andrew Nicholson, crowned B2B Marketer of the Year in 2011, will talk through some of the latest developments and offer advice on optimising your social channels.TRANSCRIPT
Social media: B2B in 2012 and beyond
Andrew Nicholson
www.b2bmarketing.net
Hi
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"As any executive facing a 24/7 storm of e-mails, meetings, and
business trips will attest, the complexity of managing large
organizations has risen, but the bandwidth of the human mind has
not."McKinsey Quarterly. MAY 2007 • Eric D. Beinhocker
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Bureaucracy
Creates knowledge silos
Creates knowledge pools
Prolonged Instantaneous
Inflexible
Agile
Reactive
Innovative
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Social media
Recruitment
Engagement and focus
Collaboration
Knowledge pooling
Research and development
Learning and development
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“Social progress is superseding
business process”
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What does this mean for you?
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Thank you
@Run_the_WebAbout.me/webconsultan
cy
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