hot and cold media
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“In her own sweet world Populated by dolls and clowns and a prince and a big purple bear Lives my favorite girl. Unaware of the worried frowns That we weary grown-ups all wear. In the sun she dances To silent music-songs That are spun of gold Somewhere - PowerPoint PPT PresentationTRANSCRIPT
Hot and Cold MediaBy Donnie Chase
“In her own sweet worldPopulated by dolls
and clownsand a prince
and a big purple bearLives my favorite girl.
Unaware of the worried frowns
That we weary grown-ups all wear.
In the sun she dancesTo silent music-songsThat are spun of gold
Somewhere in her own little head.
Then one day all too soonShe’ll grow up and she’ll leave her dolls
And her prince and her silly old bear.When she goes they will cry
As they whisper good-byeThey will miss her I know.”
but then so will I. –Lyrics From “Waltz For Debby” by Bill Evans
“In the century of Jazz,we are likely to overlookThe Waltz as a hot explosivehuman expression…”-Marshall Mcluhan
As technology progresses so do the means of expression and involvement.Depending upon that involvement, that expression is typically put into one of two categories. Hot or Cold.
Hot Mediums Cold Mediums
Photography Cartoons
Radio Telephone
Phonetic Alphabet Hieroglyphic
Cinema Television
Hot Medium: Very little involvement from the participant with a large amount of information. Almost everything that is needed is provided,leaving only a small portionfor the participant to interpret.
Cold Medium:Much involvement
from the participantwith a very little amount of
information. The basis is provided,
but the rest is left up to the participant to interpret.
Mechanical, Uniform Repetition.
Hot mediumsare known for
being consistent.When going to a
movie or stageperformance, you
buy a ticket froma booth, walk in,
a person greets youand takes your ticket,
they tell you where to go, you sit.
EventuallyThe lights will dim,you’ll hear music,and the show begins.This is consistentat any type of movieor play. The moodis provided.
Organic, Irregular, and Sporadic
Cold Mediums are typically somber and fluid. Unlike goingto the theatre, television at home is not normally routine.It can be interrupted by an emergency broadcast,it can be watched anytime. The sound and picture varies and is not as clean as in a theatre. It takes more on the behalf of theviewer to complete this experience.
“The effect of Hot Media treatment cannot include much empathy or participation at any time.” – Marshall McLuhan
The lack of ideas and emotionsis what brings a coolness to the medium.
The unhindering, blatent images brings a hotness to the medium.
“…any intense experience must be forgotten, censored, andReduced to a very cool state before it can be learned or assimilated.”
-Marshal McLuhan
We see in a shot from a movie whata car wreck is. Because of being a Hot Media culture we see this as beingThe model of what cars do in an accident,forgetting what actually happens whentwo cars meet.
The cooling censorshipis a tool to learn and processintense situations. To protectour values and our physicalbodies. The problem with this is we take the censoredversion of things as the truth.
But the introduction of a Hot medium to a cold, non-literate culture has an adverseeffect. Violence often comes in it’s wake.
The introduction of a Hot medium to a hot, literate culture is viewed as entertaining and inviting. It is even used as a means of social gathering.
“Numbness is the result of any prolonged terror.”- Marshall McLuhan
Because of our hot culture viewing hot mediums as entertainment, we compare ourselves to characters and become the hero of our own story. In doing so, we become detached from the world around us and forget that
we are not the main character in reality. Though hard times come, everything may not be Ok in the end.
“…What we consider entertainment or fun in our media inevitably appears as violent political agitation to a cool culture.”
- Marshall McLuhan
“You don't have a soul. You are a Soul. You have a body. “
- C. S. Lewis
“We’ll still be waiting for something stimulating because in the end all you sold us was boredom.”
-Andrew Schwab
“Wake up and realize the dream you've lived was set up by the liar.”
-C. Espevoll
“The Hotting-up of one sense tends to effect hypnosis, and the cooling of allSenses tends to result in hallucination.”
- Marshall McLuhan