Field Guide

WELCOME TO OUR BRAND

Dear HOSTING Team,

We want to take this opportunity to welcome you aboard. This is truly an exciting time in our industry and specifically, for our company.

Our new brand is a significant milestone at HOSTING. We’re shifting the traditional hosting paradigm by offering something our competitors don’t: The best customer experience for mid-size enterprises running mission critical applications in the cloud, supported by the industry’s best team.

HOSTING is built on a foundation of enterprise-class technologies; we don’t settle for commodity infrastructure. But we also know that technology alone does not provide outstanding products and services. Smart, innovative, empowered people hold the key to our success.

This new voyage all starts with you. A brand brings outside what’s being lived inside. Together, with a clear growth strategy, strong cultural values and a commitment to cultivate the best team in the business, HOSTING is guiding its customers true north. We’re glad you’re a part of our journey.

FROM OUR LEADERS

THE COMPASS ROSEwe are guides | we are navigators | we are leaders | we are explorers | we help chart the course | we know the clear path | we offer direction | we are a beacon | we see the way through | we are innovators | we set the heading | we offer fresh perspectives | we’re here to help | we live to serve | we know the way | we find the answers | we are true north | we’re a trusted partner on the journey of business | we rise to any challenge | we know the world isn’t flat | we’ve been there | we’ll go to the ends of the earth for our customers

WE’RE ON A GREAT JOURNEY

THE ADVENTURE BEGINSArt Zeile and Joel Daly have (literally) shared an office since 1992. Paired together in the Air Force to lead a major contract negotiation, they immediately clicked. After serving together on several other projects, their partnership was solidified.

During the 1990’s, Art and Joel traded their military uniforms for civvies running several successful businesses together, all the while growing their shared passion for building companies on the forefront of new technologies. As Joel explains, “There are few times in history when technologies have changed the world and we’ve been fortunate to be a part of that.”

In 2008, Art and Joel worked with investors to acquire the strong regional web hosting player, HostMySite.com, which had been in business since 1997. In 2009, HostMySite purchased Hosting.com, took on the Hosting.com name, and relocated from Newark to Denver. That same year, the company launched its first public cloud offering, making HOSTING one of the earliest service suppliers of cloud. With the acquisition of Neospire in 2011 the company grew in size, expertise and service offerings. Today, HOSTING owns and operates six data centers across the United States in Denver, Newark, Dallas, Louisville, Irvine and San Francisco.

THE STUFF WE’RE MADE OF

We orient our customers on their business journey. We educate, lead, and proactively map out the path to help them navigate the technology landscape towards success.

We are led by a higher set of customer experience principles that allow us to serve well; consistently, proactively and purposefully. These principles are what keep us on the right course.

Technology is constantly changing and evolving. We continually look for revolutionary technologies that move us and our customers forward.

These are the building blocks of our brand. 3 words that direct us in EVERYTHING we do.

REVOLUTION

PRINCIPLES

GUIDE

BUSINESS IS OUR ADVENTURE

Our mission is to serve as a guide to our customers. They are often on a new kind of business journey; an adventure that can be fraught with pitfalls and unforeseen dangers. We help our customers avoid those pitfalls and plan for the dangers. We prepare them in advance to avoid reactive emergencies so they can reach the summit.

We provide valuable services through a life cycle approach to managed cloud hosting. We develop a trusted partnership and clear path that helps customers design, build, migrate, manage and protect their IT assets. We serve the needs of our customers by leveraging the strength of our proven approach, our infrastructure and our people.

WHERE WE’RE GOING

WHATEVER IT TAKES

This is our promise to ourselves and our customers. It’s a broader business philosophy on how we interact with everyone. How can we help? How can we make their journey better? When it comes down to it, it speaks to our business in a literal sense. We are a service provider, and we physically serve our customers’ applications. It also encapsulates our Golden Rule to treat everyone like a VIP customer.

We believe that our business is about much more than delivering services. It’s about learning, planning, growth, inspiration and partnership. Being a business partner, rather than just a hosting vendor, challenges us to listen, learn and grow. We must be able to deliver our products. On top of that, we believe that being forward-thinking, proactive and innovative in our solutions allows us to serve our customers better by identifying and removing obstacles. When we do that, we become a catalyst for our customers’ success, allowing them the latitude to do what they do best.

WE HAVE A PURPOSE

SERVE

INTEGRITYDEPENDABILITY

OUR GOLDEN RULEMOTIVATIONINNOVATION

PASSION

Our company culture is built upon a set of values that keeps us on course. We know that as a service company, our direction is our client’s direction and our goal is to keep their business moving toward its destination. Our values keep us grounded, real, focused, and worthy of our customers’ belief in us. They remind us of who we aim to be every day.

Communicate honestly and openly in as straightforward a manner as possible

We’ve got your back and want you to know we are here for you

We treat everyone we interact with like a VIP customer

Take challenges head on, with a can-do attitude and a solution oriented attitude

Embrace change and look to innovate at every opportunity

Work hard, play hard

Our goal is to be a collaborative, intelligent and inspiring partner; one our customers can’t live without and one they enjoy bringing along on their quest.

WHAT WE’RE ABOUT

TAKING OUR OWN PATH

A WORLD APARTHow are we different? We are leaders, not followers. We bring knowledge and experience to guide our customers on their voyage. We strive to hire the best people in the business. And we’re committed to empowering you by providing the tools to help you excel and help our customers succeed. We are process oriented. The ITIL framework is at the core of our business structure because we know that while speed and agility are important, the right methodology is essential. We strive to do it right the first time by following a proven approach to service delivery.

WE ARE NOT A server companyA systems integratorA traditional web hostA company that sacrifices its values to get the dealJust a “fix it when it breaks” companyAn oversized service conglomerateA bureaucratic machineOrder takersLike anyone else

ASCENDING TO NEW HEIGHTS

WHO WE SERVE

Our customers are enterprise companies with an adventurous spirit but know they can’t do it alone. They understand that, for their business, they need a guide to help them navigate the complicated landscape of IT planning and infrastructure. They are looking for someone to not only provide the tools but also the plan that helps them get to their destination.

Our customers are progressive, comfortable with virtualization, no stranger to collaboration with outside partners, aggressive about growth, and may be working with shrinking budgets amidst growing IT demands.

Our customers are leaders. They are interested in preparing for the future and seek our expertise to help them blaze a trail to success.

NEVER FORGET

WE SEE IT CLEARLY

We provide the best customer experience for mid-size enterprises running mission critical applications in the cloud, supported by the industry’s best team.

BE THE BEST GUIDE YOU CAN BE

OUR BRAND IS IN YOUR HANDS