hosted’by:’ka-e’lance,’ceo/owner,’ka-e’lance’consul-ng’ ·...
TRANSCRIPT
Hosted by: Ka-e Lance, CEO/Owner, Ka-e Lance Consul-ng
Class 1 #GetSocialSmart
#GetSocialSmart
WELCOME!
#GetSocialSmart
Class dates and format What to expect each week: • 60+ minutes of teaching • Every Monday, check our Facebook group for the Monday Minute video from me:
hDps://www.facebook.com/groups/getsocialsmart/ • Every Friday, check your email! You will receive an email with info about the
week’s call, links to access it, and your homework for the week. • Each week, post your homework results in the Facebook Group! • You can watch the course and view the materials at any Kme on any device. • Also, every Friday, check the Facebook group to find out about the weekly
Weekend Challenges • QuesKons? Post them to the Facebook group or email me! [email protected] I need to get to know you be;er! • hDp://bit.ly/coachingclassform #GetSocialSmart
• Class 1 – Overview of plaCorms, content strategy, LinkedIn
• Class 2 – Facebook personal and business pages
• Class 3 – Facebook ads and TwiDer
• Class 4 – Pinterest and Instagram (visual markeKng)
• Class 5 – YouTube, video markeKng and Periscope
• Class 6 – Pu[ng it all together, systems and processes
Class schedule
#GetSocialSmart
My philosophy when it comes to social media strategy…
• Be intenKonal • Have a plan • Don’t waste Kme on things that don’t work • You don’t have to “do it all” • Don’t reinvent the wheel • Great place to strengthen relaKonships AND generate leads/business (when done correctly!)
#GetSocialSmart
Purpose of each placorm • Purpose for each plaCorm
1. LinkedIn: professional resume, reviews, credibility 2. Facebook (personal and business): relaKonship builder, driving
traffic to your site, keeping in touch with past clients 3. Twi;er: expanding your sphere, connecKng with tech-‐savvy clients/
potenKal clients 4. Instagram: reaching Gen X/Gen Y/Millennial, quieter network, visual 5. Pinterest: aspiraKonal placorm 6. YouTube: showcasing experKse, community content 7. Periscope: building sphere, showcasing experKse, being an early
adopter • Remember, you don’t have to do it all. We are going to figure out
what works best for you and your business. • Finding your niche
#GetSocialSmart
Content strategy • At the heart of social is content • It’s one thing to curate content (i.e. post links to arKcles)
but it’s vitally important to think about what type of content you can create
• Content helps to tell the story of what you do and who you are – Content is not a template – Not canned – It’s authenKc, it’s you
• Having a content strategy: having a plan for the next 30-‐60-‐90 days
• Not reinvenKng the wheel – how can you take one piece of content and get the most life out of it?
#GetSocialSmart
Content creaKon: start a conversaKon
• Blog posts (wri;en or video) – Is there an opinion in it? – Is their a reacKon in it? – OpportuniKes for relaKonship building – Thinking long-‐term – Looking in your outbox for inspiraKon
• Start being aware of stories or ‘moments’ you can talk about – Keep a notebook of ideas
• CreaYng content is a muscle – the more you do it – the best you get!
#GetSocialSmart
3 quesKons to ask yourself…
1. What quesYons do you get asked Yme and Yme again?
2. What type of people do you love working with the most?
3. Who do you want to a;ract?
#GetSocialSmart
Local Real Estate NaYonal Real Estate Local and Community Personal Interest Home and Design
Favorite feature of a new lisKng (think beyond the front of the house)
Link to an arKcle from Inman News
Photo of your favorite restaurant or bouKque
Favorite family-‐friendly places to visit
Before and aner photos from staging
Picture of your clients at the closing table
Link to an arKcle from NAR
Best park for kids or dogs Favorite weekend get-‐away within two-‐hours away
Holiday home decoraKng ideas
Picture of your clients with their set of keys or by their SOLD sign
Link to an arKcle from your local associaKon
Link to an arKcle about upcoming community events
Why you love where you live
Link to an arKcle from HGTV for inspiraKon
Share a post from your broker or franchise
Link to an arKcle from HousingWire.com
Link to one of your Pinterest boards highlighKng different neighborhoods
Your favorite local sports team
Link to one of your Pinterest boards highlighKng different rooms or design styles
Monday market update – a one-‐minute video you create
Throwback Thursday #TBT – home prices then and now
Link to one of your favorite local bloggers.
Your charity of choice Photo of one of your client’s homes aner they move in
Photo or video of a past client with their story of how you helped them.
Link to an arKcle from the New York Times on housing
Best place to get a cup of coffee or a glass of wine
Behind-‐the-‐scenes; why you love what you do
Photos of your favorite home details
Graphic featuring a review your received online
Photos from real estate events you aDend
Important school dates and info – link to the school sites
Photos of your team and/or your office
De-‐cluDering or home improvement Kps
Content grid
#GetSocialSmart
Sample blogging calendar Purpose to have a repository of content ideas (one per week) because
everything starts and ends with the content you are creaKng.
#GetSocialSmart
30+ content ideas for real estate Selling your home
• Top 3 things do to get your home ready for the market
• How should you choose your lisKng agent? • What is the most important markeKng a
lisKng agent can provide? • Top 3 places to market your home • Biggest bang for your buck – top 5 things
to consider doing before you list your home
• How to make the most of an open home?
Buying a home • 5 things you need to know as a first Kme
home buyer • Where to start searching for a home? • How do you decide what home is right for
you and your family? • Who pays for what? • 3 Kps for finding a trusted mortgage
professional • QuesKons to ask your lender
Community info – Top 5 favorite local restaurants – Top 5 favorite local bouKques – Top 5 favorite local parks – Top 5 favorite happy hour places – School district informaKon – what you need to know
about school boundary lines – Back to school – 3 Kps to ge[ng your kids ready at any
age – Halloween – 3 top neighborhoods to hit with your
kiddos – Thanksgiving – 3 best places to dine out – Holiday dates – 3 best places to see Santa
Client stories – CelebraKng moments with clients – at closing, move in
(don’t miss the moments!) – Why you love what you do – New lisKngs – get creaKve (don’t copy/paste from the
MLS – what is the story)
Thought leadership – Biggest lessons learned in business – My story – If I had to do it all over again – How I built my team – Why I do what I do – How I stay producKve – The thing that moKvates me the most is… #GetSocialSmart
30+ content ideas for small business owners and entrepreneurs
Behind the scenes • Why you started your own business • The biggest lessons in business you’ve learned • What it takes to create your product or service • Team spotlight • How you got started – your story • From start to finish – what’s the experience like for a
customer who works with you? • Behind the scenes fun and hustle • Why you love what you do Your products or services • The one thing you want everyone to know about your
product • The best-‐kept secret about your product or service is… • How your product or service is created – what’s the
process • What’s coming up? Can you give a sneak-‐peek? • Who are your raving fans? Can you give them a shout-‐
out? • The one thing everyone tells you about your product or
service • The journey of your product or service
Your local community (for local brands) • Top 5 favorite local restaurants • Top 5 favorite local bouKques • Top 5 favorite local parks • Top 5 favorite happy hour places Seasonal ideas • Back to school – 3 Kps to ge[ng your kids ready at any
age • Halloween – 3 top neighborhoods to hit with your
kiddos • Thanksgiving – 3 best places to dine out • Holiday dates – 3 best places to see Santa Customer stories • CelebraKng moments with happy customers – in person
or online • CelebraKng great reviews • How a customer uses your product or service
#GetSocialSmart
CreaKng a system for content and a repository
• Create a folder in Dropbox 1. Awesome client pictures 2. Pictures of your office and/or team members 3. Screen captures of tesKmonials or reviews 4. Video files 5. Community photos you’ve taken
• Start to think about what are topics you could talk – It’s all about not reinvenKng the wheel and repurposing content
#GetSocialSmart
Example: “3 things I wish I knew before I became my own boss”
This ONE topic idea when repurposed becomes extremely powerful: • Blog post on your site • Blog post reposted on LinkedIn • Slideshare.net that also gets posted to LinkedIn • Video that gets put on FB and YouTube – Shortened version on Instagram – YouTube link pinned to Pinterest
• A Periscope broadcast promoKng the link to your site
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Example of repurposing content
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Social media week at a glance (i.e. your Facebook business page)
Monday Tuesday Wednesday Thursday
Friday
Saturday Sunday
Ge[ng the week kicked off right! (photo of coffee, reading the WSJ, inspiraKonal quote, etc)
Blog post: 3 things I wish I knew before I became my own boss
Photo of a recent client (celebraKng their success)
#TBT (business-‐related)
Video or Periscope: 3 things I wish I knew before I became my own boss
Fun photo from the community
Promote new product (or lisKng) via photos or video (if you were telling your BEST friend -‐ what would you say?)
#GetSocialSmart
Pro Yp: by looking at your social media at a week at a glance your content will be balanced and you’ll never forget anything!
LinkedIn EssenKals
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Homework 1. Create a Dropbox folder (Start building your content repository)
– Incredible lisKng photos (past/present), Awesome client pictures in front of their home, at the closing table, Screen captures of tesKmonials, Video files, Community photos you’ve taken.
2. Brainstorm a content list of 10 things you are ge[ng asked all the Kme 3. Update your LinkedIn profile – share the link 4. Write one LinkedIn blog post – share the link
– 300-‐500 words, use the content grid for inspiraKon 5. Leave one LinkedIn recommendaYon
– Surprise someone
Also, start working on your content grid and blogging spreadsheet **LOOK FOR THE HOMEWORK THREAD IN THE FACEBOOK GROUP TO POST YOUR HOMEWORK RESULTS IN!**
#GetSocialSmart
What’s next?
• Don’t forget to work on your homework! • Join Facebook Group: hDps://www.facebook.com/groups/getsocialsmart/
• Next class: all about Facebook personal profiles and business pages
• Have a great week! J
#GetSocialSmart
#GetSocialSmart