hospitals win with the women’s choice award program …...supported the launch of the women’s...
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An overview of the Power of the Women’s Choice Award
[email protected] © 2017 WomenCertified Inc. All Rights Reserved
Hospitals WIN with the Women’s Choice Award Program Offerings
Women: Chief Healthcare Officers
Women influence
over 90% of healthcare decisions
for the family
79% of female internet users look online for health
information
91% of women would like their hospital
to provide access to patient education
materials to learn about medical conditions.
Our Mission & Methodology
© 2017 WomenCertified Inc. All Rights Reserved
Founded by Delia Passi, former Publisher of Working Mother magazine and responsible for the pinnacle success of the 100 Best Companies for Working Mothers list. She is the author of Winning the Toughest Customer; the Essential Guide to Selling to Women. In 2007, WomenCertified partnered with the Wharton School of Business to conduct the first ever gender-based customer satisfaction study. The groundbreaking results supported the launch of the Women’s Choice Award to provide women with a beacon of empowerment when choosing the best healthcare.
Methodology: In arriving at our award determinations, we use the most recent publicly available information from The Centers for Medicare and Medicaid Services (CMS), as well as accreditation information from appropriate sources. In some cases we have surveyed thousands of women to determine which measures are most important to them. Our methodology is objective, replicable and uniform. There are no subjective considerations for any of our awards.
When it comes to empowering women, the Women’s Choice Award program is:
Of 637 responses, 301 women chose the Women’s Choice Award. Only 107 chose U.S. News and 68 chose
Healthgrades.
*Independent survey conducted nationally.
5X more powerful than Healthgrades
3X more powerful than U.S. News
20X more powerful than Leapfrog
20X more powerful than Truven
The Future of Healthcare is Women
Lead Generation Programs Deliver: Qualified leads,
23% Email Open Rates and 18% Email Click Through Rates
In a week long test campaign, Facebook ads displaying the Women’s Choice Award seal had a 30% average increase in click through rates than in those ads that did not display the seal.
The Future of Healthcare is Women Social Media Campaigns +
boosted posts + likes + shares = ENGAGEMENT!
ROI: Success with Women, as Promised…
© 2017 WomenCertified Inc. All Rights Reserved
Case Study: Increasing Admissions through Community Engagement Case Study: Increasing HCAHPS Recommendation Scores Case Study: Successful Marketing Campaigns on Social Media Case Study: Turning Around a Hospital Operating Income: How the award helped save $1.5 million Research Study: Improving Perceptions of Quality Care through the Waiting Room To view all case studies and research studies, please see our Success Stories.
Allow us to show you… Independent research has consistently illustrated the power and influence of the Women’s Choice Award programs, both regionally and nationally since it’s inception in 2011. Our partner hospitals have continued to see the impact of the programs that we offer, both on their admissions and their bottom line. This is why the vast majority of hospitals continue to leverage their designation and program offerings year after year. We very much look forward to supporting your success with the Women’s Choice Award partnership programs. Your commitment to empowerment will increase your engagement with women in your community, while driving admissions.
Contact Delia Passi at [email protected]
or (954) 922-0846.