Hospitality

Founded in 1997, PRAXIS3 is an innovative, Atlanta-based architectural and multidisciplinary design firm whose mission is to foster design excellence while providing client-responsive solutions. Deploying the talents of our multi-disciplinary teams, PRAXIS3 tackles each project as an exploration of ideas in the creative process, producing singular, project-specific designs for a wide variety of building types, programs, and brands.

The firm broadly specializes in automotive, branding, civic, cultural, higher education, financial, hospitality, mixed-use, and workplace project designs throughout the United States. PRAXIS3’s comprehensive approach to designing projects includes extensive research, in which its designers engage in direct interactive sessions with clients and users, asking questions and listening carefully to client input. The Principals of the firm believe that a broad range of design can be interrelated, and that work in several building types and programs strengthens abilities in all, providing for a diversity of perspective in practice not usually found in single-discipline or overly specialized firms. Ultimately, the PRAXIS3 process ensures that projects will meet the client’s creative, functional and financial goals.

Brand values are the compass that points to the true North of our business's success; which means, they’re pretty darn important.

PRAXIS3 has been recognized, for the sixth year in a row, as one of only 64 architecture and engineering firms nationwide to

receive this prestigious award. PSMJ is the world’s leading authority on the effective management of AEC firms. PSMJ Circle of Excellence is designed to highlight firms that are successfully managed, based on 13 key performance metrics that demonstrate outstanding achievement in

profitability, staff growth, cash flow, productivity, business development, overhead management and turnover.

PRAXIS3 designs spaces for living and working. We believe that form follows human need. Our design approach measures the performance of people, not space: our emphasis is on creativity, productivity, learning, collaboration, and privacy. Hitting the mark means designing not just for visual impact, but also for well-being, flexibility, and ease of use. Our designers work collaboratively and strategically to deliver innovation, quality, and sustainable performance. We provide this promise through the following services:

Our clients come from a wide range of sectors, cultures, and backgrounds. Together, we have achieved outstanding design through a highly collaborative, creative working method. Our buildings and spaces make contributions to the built environment that go beyond their physical footprint. Below are just a few major brands / clients that have trusted us to integrate their message and goals into the built environment.

500+total clients in 22 years

165total projects in 2018

2,100+jobs completed in 22 years

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Ryan Stancill brings 22 years of professional experience in architecture. At Praxis3, he is a Principal and Director of Practice Development. Ryan’s primary focus at Praxis3 is overall practice & business development; building sustainable relationships with clients all across the country & developing the right teams to successfully execute projects. Ryan has been involved in a wide variety of project types throughout his career including: automotive, financial, retail, corporate interiors, workplace planning, entertainment, academic, biotech, light manufacturing, medical, senior living and residential. Ryan works closely with clients to put together the right team for each project and to ensure that the client’s vision is carried through to the end. In addition to heading Praxis3’s business development efforts for all project types, Ryan provides retail planning expertise to many of our clients, and is widely regarded as an industry expert in automotive retail.

Prior to joining Praxis3, Ryan was the Vice President of Design for Level5, working exclusively in the retail industry; where he provided overall design direction on over 100 projects across the country. Ryan’s design direction spanned not only typical architectural & interior design, but

also included strategic branding analysis, branded interiors, environmental graphics, signage design, retail merchandising and print & web collateral.

Ryan’s overall professional experience includes extensive work on interior architecture, adaptive reuse and base building projects ranging from $2 - $170 million.

Ryan is a graduate of the Boston Architectural Center where received a Bachelor of Architecture. In addition, Ryan studied Early American Literature at Harvard University and physics at Northeastern University. He worked for Steffian Bradley from ’94-’98, Gensler from ’98-‘2006, Praxis3 from ’06-’08, Level5 from ’08-’11, and then returned to Praxis3 in 2011.

Relevant projects include:

• Norman’s Restaurant; Orlando, FL• South Main Kitchen; Alpharetta, GA• Mazuma Credit Union Headquarters; Overland

Park, KS• People’s Trust Federal Credit Union;

Houston, TX• Lexus Orlando; Orlando, FL• Porsche South Orlando; Orlando, FL• Mercedes-Benz Bonita Springs; Bonita

Springs, FL• Porsche Cars North America – National Design

Partner; Various locations across the U.S.• Rolls-Royce Motor Cars North America -

National Design Partner; Various locations across North America

• Bank of America - National Design Partner; Various locations across the U.S.

Ryan StancillPrincipal-in-Charge

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As a part-time visiting professor, he also teaches architectural design and professional practice in the graduate program of the College of Architecture at the Georgia Institute of Technology.Born in Atlanta, Georgia, Stuart received a Bachelor of Architecture from Cornell University in 1974. After graduation, he returned to Atlanta and worked with John Portman and Associates for several years before starting his own private practice in 1978.

He has been a Leadership in Energy & Environmental Design (LEED) Accredited Professional since 2009. Relevant projects include:

• Parkway 75 Shearton Hotel; Atlanta, GA• Radisson Suite Hotel; Huntsville, AL• Mazuma Credit Union Headquarters; Overland

Park, KS• Guaranty Bank; Springfield, MO• People's Trust Federal Credit Union;

Houston, TX• Georgia Tech - Price Gilbert Library (LEED

Platinum); Atlanta, GA• University of Georgia – College of Environment

& Design (LEED Gold, AIA Merit Award for Design Excellence); Athens, GA

• Decatur Recreation Center (LEED Silver & AIA Honor Award for Design Excellence); Decatur, GA

• University of Georgia – Georgia Conference & Hospitality Center; Athens, GA

• University of Georgia – Ramsey Concert Hall; Athens, GA

Stuart brings over 44 years of professional experience in architecture. He shares responsibility for guiding overall design at the firm with his fellow principals, as well as management coordination for the growing firm. Stuart has developed a special expertise in confronting the emerging intersections between architectural design and media technology, and its implications for the future of public space. Such challenges were in the foreground during the Olympic Games in Atlanta, as addressed in designs for the historic Auburn Avenue Street Museum (Elegba Project) and a landmark proposal for the CNN headquarters facing Centennial Olympic Park. The firm was also commissioned to design Heritage Park in downtown Atlanta after selection in a nationwide competition by the Corporation for Olympic Development in Atlanta.

Stuart has been involved in many notable projects during his 43 years of practice; he has been invited to present them in numerous conferences such as the 2002 CIB Tokyo Conference on ‘Urban Regeneration’, the Nexus Symposium on ‘Space and Place in the New South’, and the recent AIA national convention on ‘Everyday Urbanism’. Additionally, many of these pioneering projects have been published in national journals and catalogs.

Stuart Romm, AIA, LEED AP bd+c Design Director / Principal

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Jason is a designer who thrives on the fast-paced creative process of integrating brands to the built environment. With more than 18 years of interior design and brand development experience with firms such as Gensler, HOK and ASD/SKY, Jason has been responsible for a wide range of national award-winning projects that have helped redefine and advance the brands with which he has worked.

Jason has been a board member with the International Interior Design Association (IIDA) and has worked with the AIA and AIGA associations. Jason is also a frequent guest speaker and studio juror for Savannah College of Art & Design, Georgia State University and Georgia Tech and Florida State University.

Jason is a graduate of the Virginia Commonwealth University where received a Bachelor of Arts in Interior Design. In addition, Jason studied Architecture and Graphic Design at Savannah College of Art & Design.

Jason believes in a holistic design approach that focuses on problem solving design solutions that provide a memorable experience for the end user. He believes that design is more than aesthetics,

and he works with clients to understand their challenges, using various inputs and skills to develop great design solutions.

Utilizing his diverse design background in architecture, interiors and graphic design, Jason combines an understanding of human behavior with the exploration of environmental, architectural, signage and graphic design solutions to create projects with user experiences that are cohesive as they are comprehensive.

Jason has been involved in a number of hospitality projects including:

• Norman’s Restaurant; Orlando, FL• W Hotel; Atlanta, GA• Lazy Betty; Atlanta, GA• Star Metals; Atlanta, GA• Hooters; National• Bread Box; Atlanta, GA• IHOP; Atlanta, GA

Jason Summers, NCIDQ, LEED AP Principal

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Some of his recent relevant project experience includes:

• One Exchange Place; Jersey City, NJ• Hyatt Place; Nashville, TN• Southern Crescent Technical College I & T Building; Atlanta, GA• Price Gilbert Library Renovation; Atlanta, GA• Sonesta ES Hotel; Atlanta, GA• UGA Georgia Center Hotel & Conference

Center; Atlanta, GA• Plaza BMW; Creve Coeur, MO• Sutherlin Nissan; Holly Springs, GA• Nalley Nissan of Cumming; Cumming, GA

With over 12 year of experience, Jonathan has served as an architectural designer responsible for the preparation and creation of construction documents, specifications, and design analyses. His proficiency in software such as Revit and Lumion has allowed him to provide an advisory role in production and rendering services.

Jonathan graduated from Georgia Tech with a dual degree in Architecture and Management in 2008. He received his masters in 2015. While working with Hirsch Bedner Associates, Jonathan spent a year in Dubai, UAE, acting as the site coordinator for a seven star luxury resort. He then worked with Lockheed Martin on recreational facilities, major and minor renovations, administrative buildings, controlled access facilities, and many more supplemental structures for the Army and National Guard. In 2011, Jonathan joined PFVS Architecture where he worked on an extensive range of hospitality projects.

Jonathan Cook, RA Project Architect

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Dave is a Project manager and licensed architect at Praxis3. He returns to us after a 10 year hiatus in which he continued to focus on Automotive and Restaurant architecture. He has 22 years of industry experience which includes designing Automotive Facilities, Restaurants, Schools, Large-scale Retail buildings and various institutional projects.

Prior to graduating from the University of Florida Dave worked as a site superintendent in commercial construction. And before beginning his architectural journey he was an auto mechanic which provides a rare level of insight when it comes to designing automotive facilities.

Dave was born in Decatur, GA but grew up traveling each time the Army stationed his Dad somewhere new then returned to the Atlanta metro area in 1997.

Relevant projects include:

• La Hacienda Restaurant; Atlanta GA• PF Chang’s China Bistro; National (several

locations)• Five Guys Restuarants; Columbia, Charleston,

SC• Bridgetown Grille; Atlanta, GA• Champps Restaurant; Tampa, FL• Monterrey restaurant; Marietta & Atlanta, GA• Sodexo (multiple brands); Nationally• Lighthouse Grille Restaurant; Jacksonville, FL• California Dreaming Restaurant ; Atlanta, GA &

Myrtle Beach, SC• Spice Restaurant; Atlanta, GA• Roti Place; Decatur, GA

Dave Berry, RA Project Manager

HOSPITALITY

Lazy Betty

Atlanta, GA

The upscale yet relaxed space features an open kitchen concept and generous bar, allowing guests to observe Chefs Ron and Aaron in action. Eclectic design choices include live edge tables, limewashed brick, a rusticated concrete floor, textural wall tile, and custom furniture pieces. Thoughtful details including cozy throws and soft accent pillows add to the intimate feel and welcome guests to dine at a leisurely pace. The distinctive restrooms feature abstract magnolia wallcovering and a unique vanity mirror display. The use of soft colors and textiles create a pleasing juxtaposition against the space’s existing venerable materials of brick and exposed metal structure. Together, these elements set the stage for an innovative menu and extraordinary dining experience. The intimate 28-seat dining room features artwork by Christina Kwan and Jenifer Thoem. In addition to the dining room, a lounge area complete with a chef’s counter adds another 18 seats. A large outdoor patio seating 25 will open soon.

W Hotel & Wet Bar

Atlanta, GA

The W Hotel is part of a new building complex which includes office buildings, parking, restaurants, and retail. The scope included everything from the garage and exterior signage to interior codes signage as well as room identification, and two custom monument signs. By having the scope this large, the team was able to keep the brand consistent while keeping costs down. The team worked with the architects to blend the graphics with the designs of the architecture to ensure a cohesive design for the hotel. This project was executed by Jason Summers while employed with another design firm.

Georgia Center for Continuing Education & Hotel

Athens, GA

Since opening in 1957, The University of Georgia Center for Continuing Education & Hotel (the ‘Georgia Center’) has become one of the largest and most successful university-based hotel/continuing education centers in the country. PRAXIS3, along with Sims Patrick Studio was selected by the Georgia Board of Regents to be the design team for the Georgia Center Improvements Project, which is currently under construction. This major renovation project is comprised of three major components: the Exterior Envelope Improvements; the Interior Hotel Rooms & Corridor Renovation (with Mechanical Improvements); and the Food Concepts Renovation (Courtyard Cafe). Each of these components are located within the structure known as the Classic Wing.

Lure

Atlanta, GA

Lure is a restaurant focused on creating an inspired seafood experience served up in a stylish and inviting bungalow that feels shipped from the shore to the heart of Midtown. It has been nationally recognized by the food network and other publications. This project was executed by Jessica Earp while employed with another design firm.

One Exchange Place

Jersey City, NJ

This high-rise hotel project featured an existing 100-year old bank building that overlooks the Hudson River and Manhattan. The historic building was completely renovated and provided with a horizontal addition and a vertical addition of three additional levels. Taking advantage of views to the surrounding urban context and the Manhattan skyline were primary drivers of the design, and the additions feature generous areas of glazing to maximize access to views. This project was executed by Jonathan Cook while employed with another design firm.

Hyatt Place

Nashville, TN

This new-build hotel is located in downtown Nashville. It features 5 levels of integral parking, a lobby level with public spaces and amenities, and 8 guestroom levels. This project was executed by Jonathan Cook while employed with another design firm.

Sonesta New Orleans

New Orleans, LA

The Saratoga apartment building in New Orleans, LA was acquired by Sonesta for the purpose of converting to a Sonesta ES Suites hotel. The current 155 apartments will be subdivided into 190 keys. The ground floor lobby will be expanded to include a new vestibule, reception area, market, business center, buffet, kitchen, public restrooms, and supporting back of house spaces. ADA accommodations, and building code upgrades have been incorporated as part of the change in occupancy. Exterior improvements to the façade including window replacement and signage are also included in this conversion. The building is fourteen stories and approximately 150,000 square feet.

Sonesta Gwinnett

Duluth, GA

This existing property is an 8-story building located at 1775 Pleasant Hill Road, Duluth, GA. Part of the property will be converted into an Extended Stay, which will include 81 keys, having 12 different room types. The project scope encompassed renovations to the guestrooms, plus public spaces such as the breakfast/lunch restaurant and guestroom corridors. This project was completed by PRAXIS3, along with Sims Patrick Studio.

Sonesta Lombard

Chicago, IL

This existing property contains 18 guest room buildings and a Gatehouse building for check in and dining services. There is a total of 144 units in the property. This property was formerly a Residence Inn, and the project scope focused on the renovation to a Sonesta Extended Stay Hotel. The project scope also included ADA compliance upgrades and a renovation of the public space. This project was completed by PRAXIS3, along with Sims Patrick Studio.

Parkway 75 Sheraton Hotel

Atlanta, GA

This 225-room hotel and conference center is the anchor of the Parkway 75 Corporate Campus in north Atlanta. Its design led the way toward integrating high-tech business services with luxury hospitality. Ballrooms, conference rooms, and meeting facilities have incorporated the latest in communications technologies while maintaining a warmth and comfort for private functions. Prominently visible along Interstate 75, the hotel’s distinctive silhouette and reflective glass curtainwall have become a memorable landmark at this suburban gateway into Atlanta. Originally built and operated as a Sheraton, this hotel is now the latest acquisition in the growing family of Wyndham Garden Hotels. This project was executed by Stuart Romm while a partner at Whatley + Romm Architects.

Radisson Suite Hotel

Huntsville, AL

The Radisson Suite Hotel is situated along a commercial strip in Huntsville, Alabama, and represented a new hybrid prototype for an “all-suite” hotel concept surrounding a garden courtyard. In addition to innovating a functionally new hospitality model, the challenge was to reconcile the demands of its traditional design overlay district with a modern update of the regional vernacular. By carefully pushing the limits of hotel comparables, past and current, a recombination has been sought in which the requirement for imageability is responded to within a taut, energy-efficient building envelope. This project was executed under PRAXIS3’s predecessor firm of Romm + Pearsall / Architects.

This ambitious mixed-use redevelopment, spearheaded by Big Bethel AME Church’s, occupies a full city block of Atlanta’s revered Martin Luther King, Jr. Landmark District. Working closely with community leaders and the Atlanta Urban Design Coalition, the design team’s solution strikes a positive balance of historic preservation of existing retail buildings and economic viability with the new residential, office and retail components. For successfully achieving these objectives, the project was recently recognized with the AIA’s South Atlantic Region 2009 Honor Award for Design Excellence. The project includes 160 condominium units, 30,000 SF of retail, and a 6-level, 400-car internal parking deck with secure access for its residents.

Renaissance Walk at Sweet Auburn

Atlanta, GA

This 130 unit mixed-use project will also feature 12,000 SF of retail, restaurant and office space at street level. Occupying a prominent corner in the Grant Park neighborhood of Atlanta, the building will be among the largest to be developed in the Memorial Drive corridor to date. Praxis3 has worked closely with the developer from the project’s conceptual inception, developing optimal responses to the project site, program and pro forma. Working closely with owners to understand project goals is key to Praxis3’s design process and paramount to producing excellent buildings that meet all of the owner’s objectives, aesthetic and financial.

The George

Atlanta, GA

PRAXIS3 is excited to be working with developer Rea Ventures on the Madison Reynoldstown project! In partnership with the Atlanta Beltline, Atlanta Housing, Invest Atlanta, and others, this important development includes 116 units of affordable housing on the Beltline along with retail space along Memorial Drive and Beltline-facing artist studios.

Madison Reynoldstown

Atlanta, GA

Praxis3 partnered with JW Robinson to explore a multi-project development in downtown Atlanta with the goal of creating a vibrant mixed-use district within a walking radius of the New Mercedes Benz Stadium and Centennial Olympic Park. This involved replacing an existing surface parking lot with structured parking and podium support for a spectrum of mixed-use functions above. The project seeks to leverage the increased pedestrian and vehicular traffic caused by the resurgence in downtown investment while remaining authentic to the character and culture of the neighborhood. The master plan included concepts for a 150-key hotel, office building, multi-family apartments, and amenity spaces. The proposal named “The Platform” took design inspiration from the adjacent rail yard as well as the historic connection to Norfolk Southern original Headquarters building. The hotel proposed utilizing prefabricated construction methods as well as the adaptive re-use of shipping containers to create a modular approach to achieve an innovative design while balancing the need to tie the site to historical context.

The Platform (Concept Proposal)

Atlanta, GA

12th Street Coffee

Atlanta, GA

Big things sometimes come in small packages and this café demands a big impact with a small footprint. Located near Atlanta’s largest outdoor destination, Piedmont Park, this café required careful design consideration on multiple fronts. Providing service to the residents in the apartments above as well as the pedestrians visiting the park, the café needs a unique identity that still pays homage to its iconic local surroundings. It also needs the ability to seamlessly flow out into the street-life, attracting local foot traffic, while still functioning effectively in a tighter, enclosed space through unfavorable weather conditions. It’s an invitation for a drink with a side of drama so the choice is yours to stay for a while or keep on moving through the city that provides the original inspiration.

Hooters of North America

North America

Services: Architecture, Interiors Design, Signage, Graphics, Branding and Collateral.

SQFT: US Prototype Design was 7,500 sft. Global roll-out of Branding and Collateral.

This project was executed by Jason Summers while employed with another design firm.

Top Golf

Dallas, TX

This new international golf game/ driving range concept consists of a series of targets arranged along a golf driving range and electronically track-able golf balls. The facility includes an 11,000 sqft Pavilion containing a pro-shop, restaurant, and operational facilities. The high-tech Tee-line is 32,000 sqft.

Praxis3 is the design partner with BNIM (Kansas City) for the adaptive reuse of the Price Gilbert MemorialLibrary and Crosland Tower at the Georgia Tech Campus. The two buildings are being transformed into Georgia Tech’s vision for the Research Library of the Twenty First Century. The $63.8 million renovation will create spaces that are functional, flexible, and have plentiful daylight and views. The design team is incorporating many sustainable strategies into the design, including chilled beams for cooling and LED lighting throughout the buildings.

GT Price-Gilbert / Crosland Tower Renewal

Atlanta, GA

Praxis3 and national collegiate bookstore expert, Burgess + Kremer, have developed the Main Campus Bookstore for the University of West Georgia. This important building serves as an icon at the new north entry to the campus. Sitting between the main campus and a large commuter student parking lot and new Fraternity and Sorority housing the building is central gathering spot for students. This new generation Campus Bookstore has been a central component to establishing an image for the quickly expanding University Campus and acts as an important recruiting tool for potential students and faculty. The two-story, 23,000 GSF, brick and glass building’s form is based on solar angles and other principles of sustainable design.

UWG Main Campus Bookstore

Carrolton, GA

The Industrial and Technology Building at Southern Crescent Technical College’s Henry Campus includes a diverse collection of laboratory and classroom spaces configured to optimize crossdisciplinary interaction and transparency. Designed by Praxis3 in collaboration with associated architects JMA, the 80,000 square foot facility will house an Automotive Technology Laboratory, a Collision Repair Laboratory, an Advanced Manufacturing Lab, an Environmental and Water Technology Lab, an Allied Health Laboratory Suite, a Student Success Center, and General Classrooms and Computer Labs in support of each of the Lab Suites. Public Spaces such as lobbies, corridors, lounge areas and study areas are designed as informal meeting places, organized around key nodes of interaction between the departmental neighborhoods.

SCTC Industrial & Technology Building

Griffin, GA

Praxis3 is proud to be the architect for Mazuma Credit Union’s new 3-story 50,000 SF office building in Overland Park, Kansas. Praxis3 was a part of the design-build team with Level5, sky design, and PMA engineering. The building contains office suites for nine separate departments, a financial services retail branch, and an office tenant space. Mazuma tasked our team with creating a design that looks forward to the future while harmonizing with the classic expression of its neighbors. The building features a 3-story atrium, flexible work environments, a fitness center, various unique collaboration spaces, and an 1,700 SF community room.

Mazuma Credit Union

Overland Park, KS

This project was executed by Cas Swope while employed with another design firm.Arauco

Atlanta, GA

Services: Interiors Design, Signage, Branding and Collateral.

Sqft: 15,000

This project was executed by Jason Summers while employed with another design firm.

Allsteel

Atlanta, GA

Sited on 25 acres, this new 175,000 square foot Lexus dealership is strategically situated on “Luxury Lane” which is a prominent area for luxury car brands along Interstate-4 in Orlando, Florida. The traffic count traveling this corridor is over 300,000 vehicles per day, prompting PRAXIS3 to design a grand architectural statement with this new facility for Lexus. This building is about customer convenience. It is designed to be convenient for purchasing, service, and comfort. The branded facility will feature a two-story showroom with multiple lounge seating arrangements, a café, entertainment area, and an outdoor lot along I-4 that showcases Lexus vehicles. PRAXIS3 also incorporated quiet lounges for visitors to have personal space, as well as open community lounges for those who want to engage conversation. PRAXIS3 provides a full-service design approach of architecture, interior design, and environmental graphics. This allows a collaborative integration of form, function, finishes, and storytelling all under one roof.

Lexus of Orlando

Orlando, FL

The Mercedes-Benz of Birmingham store is our third Mercedes-Benz project completed for Dream Motor Group. The flagship store gains much importance due to its proximity to the Mercedes-Benz factory just west of the city. All executives and VIP’s visiting the city will recognize this store as the face of MB’s retail sales and service. The owner secured one of the most dominant sites in Birmingham providing the store with great visibility and impressive views from within the showroom. The design of the project needed to address the fact that the building essentially had two important public faces: one facing the interstate and the other facing the main public entry route. The design incorporated the use of a car tower at the intersection of these two faces; creating both a focal point which could be seen from both the interstate and the public entry road. To enhance the impact of this element a series of water features were placed on the hill just below the tower element. Through the powerful setting and the impactful design, the store is recognized as one of the most impressive Mercedes-Benz facilities in North America.

Mercedes-Benz of Birmingham

Irondale, AL

ContactUs100 Peachtree St. NWSuite 1450Atlanta, GA 30303rstancill@praxis3.com404.849.8114www.praxis3.com