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Hospitality & Leisure GYM, LEISURE & CATERING

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Page 1: Hospitality & Leisure - Alphagraphics...By consolidating all of your print requirements through AG Hospitality & Leisure, you’ll be receiving stock that’s as high quality as it

Hospitality & Leisure

G Y M , L E I S U R E & C AT E R I N G

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Hospitality Specialist Our Expertise and Services:

Proud Award Winners of:

Finalist & Highly Commended as Cross Media Company of the Year

XMPie Users Group Conference “Xcellence Award” Winner

Data Analysis & Development

Multi-Channel Marketing Campaigns

Email Marketing, Social Media Management & eCommerce

Specialists

Direct Mail & Print Services

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Whether you’re looking to update with fresh design and print, bring all of your operational lines into one simple online ordering system or reach new client bases, AG Hospitality & Leisure can help you increase your reach and revenue.Allow AG Hospitality & Leisure to provide answers to the challenges you face in the Leisure & Catering trade.

www.hospitality.agnortheast.com

Hospitality

Web Design & Development

Online OrderingPortals

Large Format Print

Innovative Designers & Dedicated Account

Managers

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INDUSTRY CHALLENGE:

Increasing and Maintaining Relevant Data and Client Base Collecting data within public facing trades can be a hard task. One of the only opportunities you have to capture your data comes when a customer uses your facilities or enquires – whether that be a for a gym membership, online purchasing of tickets or a restaurant booking. How, then, do you capture the website browsers – the day visitors – the potential new customers? Collating and maintaining a hard-working database needs care and attention.

Using your current data, AG Hospitality & Leisure can add new data and segment by demographic, allowing you to reach out to specific clients. This information can then be used to tailor your approach – whether you’re looking to target customers living near a particular venue within your group, or the local community.

Use your data to its highest efficiency by combining it with an exciting multi-channel approach for heightened outreach results.

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INDUSTRY CHALLENGE:

Increasing Customer Buy-In with Targeted Advertising Converting data into bookings needs a multi-channel approach, with both printed and digital marketing material supporting each other. Utilising multi-channel marketing, reach your customers when it matters most to them to drive:

Using the latest marketing technology platforms, we can deploy cutting-edge campaigns, tailored to your current and potential target markets. We’ll work with you to understand where your current marketing is slowing you down, and where the optimum time to reach out to your customer lies.

Catch the eye with personalisation, proven to increase customer buy-in. Combine data with design for highly personalised print and increase your guest’s feeling of value.

Experts in integrated multi-channel marketing, AG Hospitality & Leisure have worked alongside numerous gyms, restaurants and leisure providers to construct and execute visually impactful, analysis-driven multi-channel campaigns; from slick project management through to efficient completion. 

• Brand Awareness• Data Sign-Up• WebsiteTraffic• ConfirmedBookings• Social Media Presence

• Repeat Custom• Cross-Selling Opportunities• eCommerce Opportunity• Customer Loyalty• FeedbackandReviews

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Holiday Inn’s Gym partner Club Moativation targeted new members with personalisedflyers,which had variable pricing and gym addressdata,depending on the recipients location.

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INDUSTRY CHALLENGE:

Maintaining Consistency in Customer Facing and Operational Print With numerous suppliers comes the potential for differences in print. By consolidating all of your print requirements through AG Hospitality & Leisure, you’ll be receiving stock that’s as high quality as it is consistent.

Experts in print, we’ve been supplying eateries, bars, gyms and leisure providers with beautiful and eye-catching front-of-house print and functional operational print for well over a decade. Combined with our innovative design team, we produce the best quality printed materials for the Hospitality & Leisure trade.

With an impressive VUTEk H2000 Pro 8 colour large format printer and ESKO Kongsberg cutter, we’re also able to output expert quality large format print – from wallpaper to banners, posters and signage – allowing you to install and renovate your space and advertising for added impact.

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INDUSTRY CHALLENGE:

Keeping Control of StockOrderingWith staff ordering from various suppliers, and spread across various departments and even nationwide locations, it can be hard to maintain control over stock ordering and replenishment.

AG Hospitality & Leisure can offer a tailored online ordering portal for your business, keeping all stock in one place, stock figures visible, and permissions applied, allowing you to keep a better handle on order quantities and users.

Streamlined and efficient, it suits both high and low volume order patterns, and offers the opportunity to store and call off more than your just your printed lines. A multi-function reporting tool allows you to keep track of your inventory.

Our online ordering portal for Urban Escape Spa meant that all operational and customer facing print could be ordered in one place,cuttingdown ordering time,andmakingit easier for staff to consolidate orders.

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INDUSTRY CHALLENGE:

Decreasing Staff Turnover and Increasing LoyaltyStaff turnover in the sector can often be higher than among other trades, with employees citing a lack of development as a contributing factor.

Utilise AG Hospitality & Leisure’s expertise in printing a range of tailored training guides and manuals, giving staff a greater sense of value, and offering them the opportunity to track their progress against milestones.

Working alongside Fuller’s Brewery, we helped develop an interactive workbook that allowed new staff to learn the information and skills in a more engaging way. Taking on board the Fuller’s progression level colour coding system, we added coded key fobs, printed pens, bags and vouchers to the new starter packs.

Fuller’s figures show that staff turnover reduced. We also helped to develop an instantly recognisable training solution brand. The brand has been an integral part of developing the training dynamic, and has also helped exhibit Fuller’s commitment to training, helping them to win numerous industry awards.

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INDUSTRY CHALLENGE:

Improving Internal Signage and AdvertisingOffering new, clear signage and visuals can refresh your premises with minimal upheaval. Keep customers moving in the right direction, and emphasise additional opportunities for cross-selling within your business. From banner-stands inviting customers to use various new facilities, to outdoor signs advertising special events to POS for any retail merchandise, large format print can offer a quick and impactful solution to help improve sales.

Our Large Format department has some of the UK’s leading large format print and cutting machinery at the heart of our print production facility. From signage to displays, personalised wallpaper, floor graphics, window displays, POS and banners, AG Hospitality & Leisure are able to create impactful, innovative designs for print onto substrates for both internal and external use, including aluminium, acrylic, canvas and wood, to name but a few.

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INDUSTRY CHALLENGE:

Capturing the Local Pound with Targeted AdvertisingWith two approaches to capture the local market, make sure current and potentialcustomers in your locality aren’t forgotten.

Direct mail from AG Hospitality & Leisure targets those in surrounding postcodes. Employing personalisation, catch the eye and offer special rates at your venue, keeping your premises in the forefront of local customer’s minds.

Facebook advertising offers an excellent opportunity to fine-tune your advertising spend to focus on local residents. We’re able to specifically target local users with Facebook advertising, and at a time that suits them, based on their browsing patterns. Identify your key objectives – be it increasing social media engagement, in-house visits or facility use – then locate your local customers, discover what days and times your adverts are most likely to reach them, and target with an advert from our skilled developers.

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Discover what days and times your adverts are most likelytoreach your customer,and we’ll tailor your approach to suit.

PostcodeLocate households within a certain distance from any given postcode. Gender or AgeBreak down your data to target specifi c demographics. Interests or Behaviours Find customers directly linked to your product or service.

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COMBINE FOR MULTI-CHANNEL

MARKETING

TARGET USERS WHEN IT MATTERS

TO THEM

FIND USERS BY LOCATION

FACEBOOK ADVERTISING

CMYK / .eps

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INDUSTRY CHALLENGE:

Maintaining a Strong Web and Social Presence With a team of highly skilled technology gurus, we’re up to date with the latest advancements in social, email and web platforms. From optimised websites through to triggered email campaigns and response data reviewing, our Development Team make the whole process simple. Encompassing effective PPC management, SEO solutions and online PR, we can help you engage with new prospects and pick up with current customers.

Social media marketing is a hugely powerful and influential tool when managed effectively. From content creation to voice and tone development to scheduling; we can help you create a presence that’s liked, followed and re-tweeted, building your potential customer base and growing your reach, driving worldwide traffic back to your optimised website.

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INDUSTRY CHALLENGE:

Developing an Effective Supplier RelationshipWith so many suppliers into the Hospitality industry, it can be difficult to maintain a reliable and communicative link with each one. AG Hospitality & Leisure appreciate the pressures of spinning many plates at once in customer-facing businesses, and strive to offer you a reliable and seamless service.

Our dedicated Account Managers are highly skilled and knowledgeable within the industry, working to understand your brand and ethos first and foremost, getting a sense of your business story and structure. Your Account Manager will handle all of your projects – keeping jobs on schedule, organised and delivered.

Our Innovative Design Team are able to create and develop exciting new visuals, brief and create branding, and help develop brand guidelines.

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HUGH WHARTON Account Director

“Wannabe Pro-Cyclist”

01642 26192507881 507251

[email protected]

KIM WESTMarketing Consultant

“Always in Heels”

01642 261918

[email protected]

LAURA RODDAMSenior Account Manager

“Eat. Sleep. Rave. Repeat”

01642 261922

[email protected]

NEWCASTLETurner’s Building7-15 Pink LaneNewcastle upon TyneNE1 5DW

NOTTINGHAMUnit 3.2 Clarendon ParkNottinghamNG5 1AH

MIDDLESBROUGH134 Marton RoadMiddlesbroughTS1 2ED

STOCKTONUnit 8-9, Vanguard CourtPreston FarmStockton TS18 3TR

Our office details...

Meet the TeamYour dedicated, personal AG Hospitality & Leisure Team.

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01642 525100www.hospitality.agnortheast.com

JONNY ANTHONYStudio Manager

“The Big Fella”

01642 261906

[email protected]

GEORGIE HUNTJunior Account Manager

“Gin & Tonic Please”

01642 261914

[email protected]

Meet the TeamYour dedicated, personal AG Hospitality & Leisure Team.

Your dedicated AG Hospitality & Leisure Team are always on hand to guide you through each process,providing results-led efficiencyandcreativity.

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[email protected] www.hospitality.agnortheast.com

@alphagraphics_

alphagraphicsuk

alphagraphicsuk

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“The service we have received from AG Hospitality & Leisure has been nothing short of amazing! The communication and professional approach to all the projectswehaveundertakentogether has been fantastic.” Claire Dunkling,Fuller’s Brewery