hospitality attorney with tom paladino on green building: looking at the triple top line

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    Financial Higher EdPublic RetailCommercial Mission

    Tom Paladino, President,Paladino and Company, Inc.

    Creating client value through a sustainableapproach to asset management

    The Hotel Developers Conference

    Green Building: Looking at the Triple Top Line

    March 12, 2008

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    our situation today

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    peak oil

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    desertification

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    over population

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    climate change

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    Required LEED Adoption Rates by the Commercial Building Sector to

    Meet the 1992 Kyoto Protocol Targets for Carbon Emissions

    10% 20% 30% 40% 50% 60% 70% 80%

    Adoption Rate, % of US Commercial Building Sector

    Carbon

    ,MillionMetricTons

    Kyoto Target Zone

    20

    40

    60

    80

    100

    120

    140

    Certified

    Silver

    Gold

    Platinum

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    minimize disturbanceontrol emissions

    reduce water useminimize waste

    ave energy

    minimizecontrolreduceminimize

    save

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    scarcity vs.abundance

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    The Poseidon Mystery Island, is competing for the title of the

    worlds first luxury underwater resort. The complex will be designed

    by Bruce Jones,

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    a new paradigm

    The Habitat Hotel is a working scale model of a hotel by

    architect Enric Ruiz of Cloud 9 Architecture.

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    The Hotel Rex

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    prosperit

    y

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    financial

    Fi i l A t M t

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    Financial Asset Management

    total assets, shareholder equity, revenue

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    financial

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    abundance

    Olympic Mountains, Washingt

    p

    plane

    t

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    planet

    financial

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    pp

    p

    people

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    people planet

    financial

    Creating ownervaluethrough asustainableapproach to assetmanagement

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    p

    p

    p

    rosperit

    ylane

    teople

    Triple Top Line Asset Management

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    Triple Top Line Asset Management

    financial

    planet

    people

    total assets,

    shareholderequity, revenue

    carbon, energy,

    emissions, habitathydrology

    productivity, job

    satisfaction,health

    Current Asset Base

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    Current Asset Base

    people planet

    financial

    Future Asset Base

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    Future Asset Base

    people planet

    financial

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    Case 1

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    sundryness

    windvisitors

    3 pnc

    Pittsburgh mixed use hotel, condo, office and ret

    Strategy

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    Strategy

    Use Triple Top Line as measure of

    success, because:

    LEED does not currently recognizeenhancements to urban contextusing justLEED may downplay the major successes of

    the project.

    LEED is still not well known to publicfocusing on people & economics will createwider interest and reception.

    Triple Top Line will encourage thedevelopment team to think beyond the LEEDrequirements.

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    historic structuressteel bridgespublic transit

    pedestrian traffic

    3 pnc

    Enhance Urban Ecology

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    Enhance Urban Ecology

    Add pedestrian street

    miles per day across thesite.

    Connect with at least 3modes of mass transit:

    bus, train, & carpool.

    Reduce automobile tripsby 50% over

    conventional.

    Design for the Place

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    Design for the Place

    Respond to climate. Utilize local materials (500 mile

    radius) for 75% of the major,

    visible systems.

    Reference building precedentsthat reflect local climate,

    materials & technologies.Source: Big & Green

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    TBL Scorecard

    CommunityTotal Points18

    EP BMP MO

    6

    2

    2

    2

    6

    2

    2

    2

    6

    2

    2

    2

    Mass Transit Connectivity

    Automobile Traffic Impact

    Make Places for People

    Inspire Community Pride

    Public Street Experience

    Public Open Space Access

    24 hr Use

    Public Ownership of Space

    Interaction with Community Assets

    Urban Connectivity

    Pedestrian Street Miles

    Enhance Urban Ecology

    EconomicsTotal Points18

    EP BMP MO

    6

    2

    2

    2

    6

    2

    2

    2

    6

    2

    2

    2

    Bottom Line

    Create Value

    Leasability

    First Costs

    Total Cost of Occupancy

    Branding Placement

    Capture Incentives

    Mixed Use Balance

    Equity Focus

    Maximize Top Line

    Utility/Maintenance Costs

    Tenant Marketability

    EnvironmentTotal Points18

    EP BMP MO

    Design for Place 6

    2

    2

    2

    Create a Living Building 6####

    2

    2

    2

    Demonstrate Leadership 6

    2

    2

    2

    Net Producer

    Connection with Urban Fabric

    Adaptable Space

    Shared Infrastructure

    Climate Responsive Design

    Local Material Use

    Green Building Education

    Resource Dependence

    LEED Rating Potential

    Recommendations

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    Recommendations

    Define Triple Top Line goals to create aframework for decision-making. Goalsshould include measurable targets.

    Use a Triple Top Line pro forma to

    evaluate design decisions. Weigh inputstreams (rent, condo prices, utilities)against feature sets.

    Develop a LEED strategy for theproject to include multiple tenants.

    Tenants should commit to green

    building goals.

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    urban place makingknowledge workforce

    business catalyst

    Fairmont Hotel LEED-CI

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    planet

    financial

    financial

    Fairmont Hotel LEED CI

    people

    Fairmont Hotel Triple Top Line

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    Fairmont Hotel Triple Top Line

    people planet

    financial

    Goal: Align hotel tenant corporate sustainability policyand CI build out with 3PNC base buildings triple topline scorecard

    CommunityLocal sourcing

    Building materials &furniture

    IAQ Low-emitting adhesives,

    paints, carpets, etc. GREENGUARD certified

    furniture Non-smoking hotel

    Green housekeeping Environmentally

    preferable cleaningproducts and practices

    Green education Educating local furniture

    manufactures, hotel staff,

    guests, etc.

    EnvironmentEnergy

    Energy managementsystem

    Energy star equipment &appliances

    Smart room cards

    Water efficiency

    Low flow WCs & aerators

    EconomicsBranding value increases

    VAR

    Utility/maintenance costsreduced through energy &water efficiency savings

    Fairmont Hotel Draft Scorecard

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    Fairmont Hotel Draft Scorecard

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    Case 2

    Candela Hotels High Performing, Luxury Hotel

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    planet

    financial

    financial

    Candela Hotels High Performing, Luxury Hotel

    planet

    Candela Hotels, Seattle, WA LEED-CI Gold

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    Candela Hotels, Seattle, WA LEED CI Gold

    people planet

    financial

    Goal: Create a traveler centric, high

    performing, luxury hotel built to LEED Goldstandards

    Green drove thedevelopment process:

    Identify greendeveloper/partner

    Optimize concept toalign withsustainability goals

    Map to triple top linescorecard

    Candela Hotels Triple Top Line

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    Ca de a ote s p e op e

    people planet

    financial

    Goal: Create a traveler centric, highperforming luxury hotel built to LEED Goldstandards

    Traveler Centric

    Superior air quality

    Daylighting

    Thermal comfort

    Green housekeeping

    Green education

    EnvironmentLEED Gold

    Site (in LEED corebuilding)

    Energy Lighting controls

    Equipment/appliances

    Water efficiency

    Materials & Resources Construction waste

    management Local / sustainably

    harvested resources

    EconomicsBranding valueincreases ADR,

    Operations centric reducing operational

    waste and utility costs

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    Front of House Feature Mapping

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    Front of House Feature Mapping

    LEED Building Features

    Full

    spectrum

    lighting

    Hypo

    allergenic

    bedding

    Under floor air

    delivery

    Operablewindows

    Green Guard

    furniture

    Non-toxic

    carpet

    Sustainably

    harvested

    woodDaylight

    space

    Back of House WATER Analysis

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    Back of House WATER Analysis

    33%

    24%

    22%

    21%

    Clothes Washer Faucets

    Showers Toilets

    8%

    13%

    43%

    7%

    6%

    4%

    19%

    Cleaning Irrigation

    Domestic (Grey) Cooling

    Kitchen Other

    Toilet

    ResidentialResidential

    Water UseWater Use

    HotelHotel

    Water UseWater Use

    243 gals/day192 gals/day GREYWATER

    209 gals/day

    90 gals/day GREYWATER

    Source: AHLA

    Water-Efficient Appliances

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    Water Efficient Appliances

    ShowerheadsShowerheadsToiletsToilets FaucetsFaucets

    TargetTargetFlow &Flow &FlushFlushRatesRates

    0.8 - 1.1 gpf0.8 - 1.1 gpf0.8 / 1.6 gpf0.8 / 1.6 gpf

    (Dual Flush)(Dual Flush)

    < 1.8 gpm< 1.8 gpmAeratedAerated

    < 1.8 gpm< 1.8 gpmAerated headAerated head

    Sensor controlSensor control

    Base Building Ideas

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    g

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    Case 3

    Major Hotel Chain Green Brand Re-Invention

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    people planet

    financial

    financial

    j

    financial

    Major Hotel Chain Green Brand Re-Invention

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    j

    Goal:Align green prototype design with traveler valuesin a way that demonstrates the green business case to

    the franchisee

    Major Hotel Chain Green Brand Re-Invention

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    jMajor Hotel Chain Green Brand Reinvention

    P CurrentlyPossiblebutnotembeddedindocuments

    R Requiredas assessmentof thecurrentprototypeLEEDstatus

    Total Project ScoreCertified:26to 32points Silver: 33to 38points Gold: 39to 51points Platinum:52ormorepoints

    P P P S LEEDCredits

    1 4 12 19 9 5 2 2 38 2 3 2 2 22 40 14 1 3 4 0 2 2

    Y R ? N

    11 1 6 7 4 8 2 9 5 6 8 PossiblePoints 14Y R ? N easy mod diff easy mod diff easy mod diff P S

    Y P Y Y Y SSp1

    1 1 1 1 1 SSc1 1

    1 1 1 1 1 SSc2 1

    1 1 1 1 1 SSc3 1

    1 1 1 1 1 SSc4,1 1

    1 1 1 1 1 SSc4,2 1

    1 1 1 1 1 SSc4,3 1

    1 1 1 1 1 SSc4.4 1

    1 1 1 1 1 SSc5.1 1

    1 1 1 1 1 SSc5.2 1

    1 1 1 1 1 SSc6.1 1

    1 1 1 1 1 SSc6.2 1

    1 1 1 1 1 SSc7.1 1

    1 1 1 1 1 SSc7.2 1

    1 1 1 1 1 SSc8 1

    1 2 2 1 4 2 2 1 4 1 3 2 PossiblePoints 5Y R ? N easy mod diff easy mod diff easy mo diff P S

    1 1 1 1 1 WEc1.1 1

    1 1 1 1 1 WEc1.2 1

    1 1 1 1 1 WEc2 1

    1 1 1 1 1 WEc3.1 1

    1 1 1 1 1 WEc3.2 1

    5 1.5 3 2 15 3 4 10 7 5 5 9 8 PossiblePoints 17Y R ? N easy mod diff easy mod diff easy mo diff P S

    Y P Y Y Y EAp1

    Y P Y Y Y EAp2

    Y 1 Y Y Y EAp3

    2 1 1 2 2 2 EAc1.1 2

    1 2 2 2 2 EAc1.2 2

    2 2 2 1 1 EAc1.3 2

    2 2 1 1 2 EAc1.3 2

    2 2 2 2 EAc1.3 2

    1 1 1 1 1 EAc2.1 1

    1 1 1 1 1 EAc2.2 1

    1 1 1 1 1 EAc2.3 1

    1 1 1 1 1 EAc3 1

    1 1 1 1 1 EAc4 1

    1 1 1 1 1 EAc5 1

    0.5 1 1 1 1 EAc6 1

    2 3 4 4 3 9 3 4 6 5 3 5 5 3 PossiblePoints 13Y R ? N easy mod diff easy mod diff easy mo diff P S

    Y Y Y Y Y MRp1

    1 1 1 1 1 MRc1.1 1

    1 1 1 1 MRc1.2 1

    1 1 1 1 MRc1.3 1

    1 1 1 1 1 MRc2.1 1

    1 1 1 1 MRc2.2 1

    1 1 1 1 MRc3.1 1

    1 1 1 1 MRc3.2 11 1 1 1 1 Rc4.1 1

    1 1 1 1 1 MRc4.2 1

    1 1 1 1 1 MRc5.1 1

    1 1 1 1 1 MRc5.2 1

    1 1 1 1 MRc6 1

    1 1 1 1 1 MRc7 1

    4 6.5 2 2 10 3 8 4 3 12 1 2 1 4 1 PossiblePoints 15Y R ? N easy mod diff easy mod diff easy mo diff P S

    Y P Y Y Y EQp1

    Y P Y Y Y EQp2

    1 1 1 1 1 EQc1 1

    N 1 1 1 1 EQc2 1

    1 1 1 1 1 EQc3.1 1

    N 1 1 1 1 EQc3.2 11 1 1 1 1 EQc4.1 1

    1 1 1 1 1 EQc4.2 1

    1 1 1 1 1 EQc4.3 11 1 1 1 1 EQc4.4 1

    1 1 1 1 1 EQc5 1

    1 1 1 1 1 EQc6.1 1

    1 1 1 1 1 EQc6.2 1

    1 1 1 1 1 EQc7.1 11 1 1 1 1 EQc7.2 1

    1 1 1 1 1 EQc8.1 1

    0.5 1 1 1 1 EQc8.2 1

    3 2 3 3 3 PossiblePoints 5Y R ? N easy mod diff easy mod diff easy mo diff P S

    1 1 1 1 1 IDc1.1 1

    1 1 1 1 1 IDc1.2 1

    1 1 1 1 IDc1.3 1

    1 1 1 1 IDc1.4 1

    1 1 1 1 1 IDc2 1

    1 1 1

    1 1 1

    1 1 1

    1 1 1 Innovation in Design:?Innovation in Design:

    LEEDAccredited Professional

    Innovation in Design:Lo MercuryLightBulbs

    Innovation in Design:Exemplary Performance

    Innovation in Design:GreenHousekeeping

    Innovation in Design:Useof Energy-StarAppliancesInnovation in Design:GreenEducation

    Innovation in Design:ECHOProgram

    Innovation in Design:GreenFF&E

    Thermal Comfort,Verification

    Daylight &Vie s,Daylight75%ofSpaces

    Daylight &Vie s,Vie sfor90%ofSpaces

    Innovation & Design Process

    Indoor Chemical and Pollutant SourceCon trol*

    Controllabi lityo f Systems,LightingControllabi lityo f Systems,ThermalComfort

    Thermal Comfort,Design

    Lo -Emitting Materials,Adhesives&Sealants

    Lo -Emitting Materials,Paints&CoatingsLo -Emitting Materials,Carpet SystemsLo -Emitting Materials,CompositeWood&AgrifiberProducts

    Outdoor Air DeliveryMonitoring

    Increased VentilationConstruction IA Q ManagementPlan,DuringConstruction

    Construction IA Q ManagementPlan,BeforeOccupancy

    Certified Wood

    Indoor Environmental Quality

    MinimumIAQ Performance

    Environmental Tobacco Smoke(ETS)Contr ol

    Recycled Content,Specify20%

    Regional Materials,10%Extracted,ProcessedandMnfctrdLocally

    Regional Materials,20%Extracted,ProcessedandMnfctrdLocally

    RapidlyRene ableMaterials

    Construction Waste Management,Divert75%Materials Reuse,Specify5%

    Materials Reuse,Specify10%

    Recycled Content,Specify10%

    Building Reuse,Maintain75%ofExistingShell

    Building Reuse,Maintain100%ofExistingShell

    Building Reuse,Maintain100%Shell&50%Non-Shell

    Construction Waste Management,Divert50%

    Green Power

    Materials & Resources

    Storage& Collection of Recyclables

    On-SiteRenewableEnergy,20%

    Enhanced Commissioning

    Enhanced Refrigerant Management

    Measurement &Verif ication

    OptimizeEnergyPerformance,50%New/ 40%Existing

    OptimizeEnergyPerformance,60%New/ 50%Existing

    On-SiteRene ableEnergy,2.5-7.5%

    On-SiteRenewableEnergy,10%

    Fundamental Refrigerant Management

    OptimizeEnergyPerformance,20%Ne / 10%Existing

    OptimizeEnergyPerformance,30%Ne / 20%Existing

    OptimizeEnergyPerformance,40%New/ 30%Existing

    Water Use Reduction,30%Reduction

    Energy & Atmosphere

    Fundamental Commissioning of theBu ilding Energy Systems*

    MinimumEnergyPerformance

    Water EfficientLandscaping,Reduceby50%

    Water EfficientLandscaping,No PotableUseorNo Irrigation

    InnovativeWaste ater Technologies

    Water Use Reduction,20%Reduction

    Heat Island Effect,Non-RoofSurfaces

    Heat IslandsEffect,RoofSurfaces

    Light Pollution Reduction

    Water Efficiency

    SiteDevelopment ,ProtectorRestoreHabitat

    SiteDevelopment ,MaximizeOpenSpace

    Stormwater Management,QuantityControl

    Storm ater Management,QualityControl

    AlternativeTransportation,PublicTransportationAccess

    AlternativeTransportation,BicycleStorage&ChangingRooms

    AlternativeTransportation,Lo EmittingandFuel EfficientVehicles

    AlternativeTransportation,ParkingCapacity

    Construction ActivityPollution Prevention

    SiteSelection

    Development Densityan d Community Connectivity

    Brownfi eld Redevelopment

    Sustainable Sites

    ThisscorecardcomparestheLEEDstatusofthe currentprototypedocumentswiththe

    IncrementalandStretchgreenversionsoftheprototype.TheprojectgoalidentifiedfortheIncrementalgreenversionisCertifiedandStretchversionisSilver.VolumeBuildwillbeattemptedaspartof theStretchversion.

    MI-MngdBaseGreenPrototype

    Increm.

    (volbld?) Stretch

    Stretch

    Vol.

    Build

    Establish new financial model

    Create scalable green feature

    packages to give franchisees

    more choice

    Validate green features through

    rigorous cost/payback analysis

    Use LEED volume build to

    streamline submittal process

    Embed cost and payback for

    green into pro forma

    Back of House ENERGY Analysis

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    42%

    20%

    16%

    6%

    16%

    Water Heating LightingSpace Heating Cooling

    Other

    Sources: Commercial Buildings Energy Consumption Survey (CBECS). Energy Information Administration, 1998.

    Residential Energy Consumption Survey (RECS). Energy Information Administration, 1999.

    nalysis of End Use

    32%

    23%

    33%

    5%7%

    Water Heating LightingSpace Heating Cooling

    Other

    Hotel Multi-Family Residential

    y

    Boiler Efficiency

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    y

    Flexible and

    Robust: if

    operating at high

    temperatures,

    condensing

    boilers stilloperate at high

    efficiency >80%

    Condensing

    boilers can be

    used to capturewaste heat that is

    typically sent up

    the flue.

    Solar Heating & Heat Recovery

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    g y

    80-90% of theenergy used toheat water is sentdown the drain.

    Recapturing heatfrom drain pipescan provideenergy savings inhot watermakeup.

    Year-round

    supplemental

    water heating can

    be provided by a

    solar thermal

    system.

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    green cost analogy

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    Chevy Malibu

    green building cost options

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    green building cost options

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    constant program process

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    Pro forma MODEL

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    Green Rent Premium 2% $0.70 PSF/Yr. $595,385

    Green Overlay

    Improved lease up for green product offering ($0.01) $308,646

    Utilities (LEED Silver) 20% 850,550 Sq. Ft. $1.20 PSF $1,020,660

    TOTAL NET GREEN OPERATING INCOME 17,402,666

    Improvement to NOI 5.8%

    NET NOI IMPROVEMENT $952,350SIMPLE PAYBACK 9.2 years

    Office 850,550Scheduled Gross Income

    Office Space 850,550 Sq. Ft. $35.00 PSF/Yr. $29,769,250Signage Income $500,000 $0.6Plus: Parking Income 2,002 spaces $0 per mo. $0 $0.0

    ____________ _____

    Total Scheduled Gross Income $30,269,250 $35.6

    Plus: Recoveries $0____________

    Effective Gross Income $28,086,817

    Operating Expenses

    Operating ExpensesManagement Fees $28,086,817 3.0% of EGI $842,605

    Janitorial Services 850,550 Sq. Ft. $1.25 PSF $1,063,188Window Washing 850,550 Sq. Ft. $0.25 PSF $212,638Repairs & Maintenance 850,550 Sq. Ft. $0.50 PSF $425,275Insurance $155,100,294 0.500% Costs $775,501Professional fees 850,550 Sq. Ft. $0.20 PSF $170,110General & Administrative 850,550 Sq. Ft. $0.50 PSF $425,275Security 850,550 Sq. Ft. $0.75 PSF $637,913Landscaping 850,550 Sq. Ft. $0.25 PSF $212,638Parking Expense not paid by Tenant $2,149,980Gr. Lease Payment $216,442

    RE Taxes $247,113,601 1.0246% Value $2,531,926____________

    Total Operating Expenses $10,684,151

    Net Operating Income $17,402,666

    (Less): Vacancy 10.00% of SGI ($3,086,464)

    TOTAL NET OPERATING INCOME 16,450,316

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    Thank You!

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