hospitality. advertising. sponsorship....traditional ‘box-style’ matchday hospitality prices are...
TRANSCRIPT
Hospitality. Advertising. Sponsorship.
#beVIP
6,000,000+official website
page views a season
416,000+likes
414,000+followers
5,000,000+views
fans attended Premier League matches in 2015/16
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Our fans.Our passionate supporters are the lifeblood of the club. Following the team far and wide, there are very few places in the world you will not find a Burnley fan.
In excess of 15,000 season ticket holders.
Average home attendance of 20,000.
77 % male fans and 23% female fans. Better than the national average of 21.6%.
48% of fans travel from outside the area to attend matches here at Turf Moor.
Fans as far afield as Asia, Europe, USA and Australia.
72% of fans main reason to purchase a season ticket is due to loyalty to Burnley FC. ie. Loyalty to club more important than other factors such as ticket price etc.
38% of fans will attend 6 away matches or more per season.
Captive audience.20,000+ Burnley fans inside Turf Moor every home game.Live games on Sky Sports and BT Sport.
Founded 1882
First FA Cup Appearance 1885
Founder Member of the Football League 1888
Division One Champions 1920/21 & 1959/60
Championship Champions 2015/16
Division Two Champions 1972/73 & 1997/98
Division Three Champions 1981/82
Division Four Champions 1991/92
Championship Runners Up 2013/14
Championship Play-off Winners 2009/10
FA Cup Winners 1913/14
FA CUPWINNERS
CHARITY SHIELDWINNERS
4TH DIVISION CHAMPIONS
2ND DIVISION CHAMPIONS
3RD DIVISION CHAMPIONS
ANGLO SCOTTISH CUP WINNERS
CHAMPIONSHIPRUNNER UP
CHAMPIONSHIPPLAY-OFF WINNERS
1ST DIVISION CHAMPIONS
CHAMPIONSHIP CHAMPIONS
FA YOUTH CUP WINNERS
Global Household Reach
Figures are for the estimated number of households in which the Premier League coverage is broadcast. For markets where Premier League coverage is broadcast on multiple channels, the total refers to the highest reach figure.
1 billion households
13%North America& the Caribbean
3% UK 15% Europe
<1%Middle East &North Africa
58% Asia & Oceania
1% Central America
4% South America
6%Sub-SaharanAfrica
Source: Nielsen Sports 2016
FA Cup Runners Up 1946/47 & 1961/62
Anglo Scottish Cup Winners 1978/79
FA Charity Shield Winners 1973/74
FA Youth Cup Winners 1967/68
tel. 01282 700007email. [email protected]
burnleyfc.com
M A T C H S P O N S O R
Match sponsors benefit from the elite sponsorship package. This includes seats in the directors’ box and presenting the Man of the Match with his MOM Benedictine. The sponsors are then presented with a gift of recognition from the Chairman: a boxed Burnley FC home shirt signed by all the current squad and the Manager - along with photos of the presentations and kick-off with the team captains and match officials. Commercially, you will be welcomed in the Bob Lord Stand with your logo displayed in the reception - it will also appear on the front of the matchday programme and on the big screen throughout the match.All match sponsor packages include a complimentary bar.
P R O G R A M M E S P O N S O R
Similar to the Match sponsorship, with seats in the directors box, programme sponsors benefit from receiving a framed matchday programme signed by all the Burnley FC squad, from the Chairman of the club. Programme sponsors also benefit from one full colour full page advert in the matchday programme, along with having your company logo displayed on the front of the programme and shown on the big screen throughout the match.
M A T C H B A L L S P O N S O R
As matchball sponsors you will benefit from seats in the directors box, and you will receive a display cased matchball signed by all the Burnley FC squad, from the Chairman of the club. Matchball sponsors also benefit from having their company logo displayed on the front of the programme and shown on the big screen throughout the match. Two delegates from your group will present the matchday officials with the ball pitch side before kick-off.
A S S O C I A T E M A T C H S P O N S O R
Associate sponsors benefit from executive seating next to the directors box, and you will receive a special sponsorship gift from the Chairman of the club. You will also benefit from having your company logo displayed on the front of the programme and shown on the big screen throughout the match. To complete the package you are offered a table at the head of the lounge, along with superior seating.
*All A★ games to include a Cat B game as part of package
All sponsor packages include a table for 10 guests with full matchday hospitality in the Clearly Interiors Lounge.
Category A★ match £3,000 + vatCategory A match - £3,000 + vatCategory B match - £2,500 + vat
*
Category A★ match £2,700 + vatCategory A match - £2,700 + vatCategory B match - £2,200 + vat
*
Category A★ match £2,700 + vatCategory A match - £2,700 + vatCategory B match - £2,200 + vat
*
Category A★ match £2,700 + vatCategory A match - £2,700 + vatCategory B match - £2,200 + vat
*
tel. 01282 700007email. [email protected]
burnleyfc.com
This open plan lounge in the Clearly Interiors Lounge is the premium suite here at Turf Moor and offers an experience that we feel is unrivalled.
A typical package in the Clearly Interiors Lounge includes -
Behind the scenes ground tour (3pm kick off)
Clarets legend in attendance
Matchday compere/host
Pre-match competitions to win club memorabilia
Open plan dining area with a set 3 course meal
Matchday programme
VIP corporate gift
Matchday team sheet
Half-time cheese & biscuits
Pay bar facility
Sky Sports coverage
Man of the Match presentation along with Chairman
Seats in the 100 Club executive areas next to the directors box above the home dugouts
Sponsors’ lounge based in the Bob Lord Stand
C L E A R L Y I N T E R I O R S
L O U N G E
Category A★ match - £250 + vat* Category A match - £250 + vat Category B match - £200 + vat
1 Season - £2,500 + vat pp
*All A★ games to include a Cat B game as part of package
Situated in what was the old boardroom, this beautifully wooden panelled room offers the highest level of hospitality the club can offer.
Brian Miller Lounge access
Matchday programme
Matchday team sheet
Complimentary bar
Finest 4 course meal
Tea, coffee and cakes at half time
Seats in the the directors box
Lancashire table served post match
B R I A N M I L L E RL O U N G E
£3,000 per person + vatby invitation only
tel. 01282 700007email. [email protected]
burnleyfc.com
An exciting matchday experience offering relaxed hospitality in the heart of the Bob Lord Stand.
Directors box seating above the away dugouts near the half way line
Recenlty refurbished Premier Suite access
Matchday programme
Matchday team sheet
1 course meal pre-match
Tea, coffee and cake at half-time
Lancashire table served in the lounge after full-time
Opportunity to pre-order drinks at half-time full-time served at your table in preparation for your return to the lounge
V I C E P R E S I D E N T SP A C K A G E
Seasonal £2,065 per person + vat
ASSOCIATE VICE PRESIDENTS PACKAGE
Same as above, although seating in
the 100 Club area. Seasonal £1,865 per person + vat
tel. 01282 700007email. [email protected]
burnleyfc.com
tel. 01282 700007email. [email protected]
burnleyfc.com
Our traditional matchday box package from the James Hargreaves Suite overlooks the pitch with premium benefits.
Private box of up to twelve people
Behind the scenes ground tour (3pm kick off)
Clarets legend in attendance
Pre match competitions to win club memorabilia
Three course meal
Matchday programme
Matchday team sheet
Half-time cheese & biscuits
Pay bar facility
Sky Sports coverage
Segregated seating area directly outside your box to watch the match
E X E C U T I V EB O X E S
From £25,000 + vat per season for x10 guests
Traditional ‘box-style’ matchday hospitalityPrices are dependant on box position. Please enquire with the commercial department for specific prices.
tel. 01282 700007email. [email protected]
burnleyfc.com
A modern contemporary package which overlooks the pitch from the Jimmy Adamson Suite.
Executive lounge situated in the Jimmy McIlroy Stand
One course meal
Reserved lounge seating
Raffle for signed shirt
Matchday programme
Matchday team sheet
Half-time refreshments
Sky Sports coverage
Segregated padded seating area directly outside to watch the match
Pay bar facility
J I M M Y A D A M S O N
S U I T E
Seasonal £1,750 + vat
tel. 01282 700007email. [email protected]
burnleyfc.com
H A M B U R G
S U I T EA modern contemporary package which overlooks the pitch in the Hamburg Suite from the Jimmy McIlroy Stand.
Executive lounge situated in the Jimmy McIlroy Stand
One course meal
Matchday programme
Matchday team sheet
Raffle for signed shirt
Half-time refreshments
Sky Sports coverage
Segregated padded seating area directly outside to watch the match
Pay bar facility
Category A★ match - £150 + vat pp* Category A match - £120 + vat Category B match - £110 + vat
Seasonal - £1,550 + vat
*All A★ games to include a Cat B game as part of package
What better way to truly advertise your company than by sponsoring one of the stands here at Turf Moor. Turf Moor is one of the most iconic stadiums in English football and the original home since 1882. Stand sponsorship leaves you with a lasting association with this great club.
The amount of added time at the end of a match is always a talking point, and something no fan ignores.Have your company name read out at every home match at Turf Moor, when the added time amount is announced.
Please call commercial department for price and availability
Please call commercial department for price and availability
S H I R T S P O N S O R S H I P
Possibly the highest profile sponsorship available, your company logo will be in the prime location on the front of every single BFC home and away kit worn throughout the season.Shirt sponsor logo’s will also be added to replica kits sold throughout the season from club retailers.
Please call commercial department for price and availability
S T A N D S P O N S O R S H I P A D D E D T I M E S P O N S O R S H I P
As of season 2017/18 The Premier League have given up its sleeve position and allowed it back to clubs to have the rights to the left hand position on the official club shirt.This is a major platform for a company to gain global exposure.
S L E E V E S P O N S O R S H I P
Please call commercial department for price and availability
tel. 01282 700007email. [email protected]
burnleyfc.com
Your name or business will be printed next to your player in every home matchday programme on the players’ sponsorship page. In addition, you will receive a home and away shirt signed by the player, a picture of the shirt presentation and two tickets for a category B matchday here at Turf Moor (subject to availability).
£900 + vat per player sponsored
The fan zone screen is used on match days showing live games prior to kick off including the build up to Burnley’s game. Constant advertising will be on a loop proudly displaying your business for over 6 hours to a footfall of upto 18,000 fans. This package also incorporates over 60 screens in the concourse areas of the Cricket Field, James Hargreaves and Jimmy McIlroy stands.
F A N Z O N E A D V E R T I S I N G P L A Y E R S P O N S O R S H I PG R O U N D B O A R D A D V E R T I S I N G
For all groundboard prices, contact the commercial department.Please note: advertisers are responsible for all sign production.
Prices start at £4,000 + vat
The big screen is a focal point on matchdays, allowing fans to catch up on club news, watch replays and check the scores.
£ 500 + vat per game £5,000 + vat for per season
B I G S C R E E N A D V E R T I S I N G
£2,000 + vat for full season
tel. 01282 700007email. [email protected]
burnleyfc.com
The perfect way to get your business name into the large variety of offices, staff rooms, kitchens and bedrooms of Burnley fans. This A1 sized poster includes fixtures for the upcoming season, a picture of the full Burnley FC squad and advertising space. We distribute free around the local area.
The Burnley Football Club website (www.burnleyfc.com) has more than 11,000,000 hits each year, and is the only place to receive official news and updates on Burnley FC squad, fixtures, results, special offers etc.
Call for optionsfrom £420 + vat per advert
Matchday team sheets are handed out to all our corporate and commercial guests in all boxes around the ground prior to kick off. A must read for all guests in attendance on matchday.
from £210 + vat for full season
M A T C H D A Y T E A M S H E E T A D V E R T I S I N G
F I X T U R E C H A R T A D V E R T I S I N G
The Turf matchday publication is quite rightly considered one of the best in its field. Written and designed in house, with numerous celebrity guest writers adding regular columns Turf is the essential matchday read.
Full page - £500 + vat
P R O G R A M M E A D V E R T I S I N G
W E B S I T EA D V E R T I S I N G
tel. 01282 700007email. [email protected]
burnleyfc.com
By Official Appointment Package
Gold - £1000 + vat
Silver - £850 + vat
The BOA packages includes:
2x or 4x Seats in hospitality for a game of your choice* (CAT B)
Use of the BOA crest for 12 months
Crest to use on business windows/marketing material for 12 months
The use of 2 players for promotional pictures for business - once per year
Access to BOA / networking meetings
Listing in the matchday programme
Editorial in the matchday programme*
Your logo on the big screen on matchdays
Your logo, business details and hyperlink on the
BOA website
Newspaper Article Feature*
BOA / Chamber of Commerce Curry Club Luncheon Access (Turf Moor)
*Subject to Availability
For more information on the By Official Appointment programme please feel free to give Paul Walsh a call on 01282 700007
or email [email protected]
B E C O M E C L O S E R T O Y O U R C L U B
Joining gives to you access to meet other BOA members at regular meetings/events.
This gives you the opportunity to network with local businesses that are the best in their field and create new relationships.
BOA meetings can take place at Turf Moor or at the business premises of BOA members, and include short presentations by BOA members.
“By Official Appointment is a unique concept for the local business
community and a great way to become involved with Burnley Football Club.
Our flirtation with the Premier League twice in six seasons has given us a
global brand, but we never forget our roots and as a community club, we are
always looking at ways to help local business.
Together we can both help to take this town forward and I firmly believe
the support the BOA programme has received from local firms since its
inception in 2009 has helped us to thrive. Hopefully we can now reciprocate
the gesture by recommending your professional, well-run local businesses
through the By Official Appointment programme.”
David Baldwin
Burnley FC, Chief Executive
Meet. Work. Eat. Drink.
B U S I N E S S H U B
This new lounge was complete in January 2016, and the Turf Moor business hub is open Monday to Friday, 9 - 5pm.
For members, the Hub is a space for people to use as an office, a place to do business and as a meeting area.
It has a a manned reception, free Wi-Fi, printing facilities, board rooms, break out rooms and much more.
We aim to make your life as simple and easy as possible so you can concentrate on what’s important...growing your business
Membership starts from 80p a day
Please call 01282 700007 for more information
Burnley Football Club has established itself as the premier venue for
conferences and events in East Lancashire.
The variety of rooms can accommodate meetings, lunches and dinners
from five to 550. The eight conference suites provide the facility for
conference organisers to arrange seminars and syndicate groups for the
largest conferences.
All rooms have natural daylight and internet connection. The James
Hargreaves Executive Suite overlooks the pitch with impressive views over
the 22,000 seater stadium. The stadium has over 400 car parking spaces,
two dedicated conference receptions and is furnished to the highest
specifications in order to provide a setting to match the prestige and
importance of your event.
The conference and events team offer a personal service to all of our
clients. It is this service that sets us apart from other venues.
Silver Package, £20 per person + Vat Room Hire, Refreshments, Buffet Lunch, Car Parking, Equipment, Wi-Fi
Gold Package, £25 per person + Vat Room Hire, Breakfast, Refreshments, Buffet Lunch, Tea-Time Fancies, Car Parking, Equipment, Wi-Fi
Enquire about our great rates for private events including weddings, christenings & birthday parties
Christmas party packages starting from £15 per person including food and entertainment
C O N F E R E N C EA N D B A N Q U E T I N G
tel. 01282 700007 / email. [email protected] / website. burnleyfc.com