horses and people 2017 media kit€¦ · 30 • horses and people magazine • april 2016 • 31 do...

2017 MEDIA KITHORSES AND PEOPLE

Best for you • Best for your horseMar

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Joy of HorsesEnjoy the RideRegain Your ConfidenceThe Tarpan: Reborn?

EquinePermaculture

Veterinary Advice

Respiratory Health

Soaking HayNutritional Consequences

Fencing Injuries

Half Pass and PirouettesBoost Your Dressage Scores


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EquinePermaculture

Veterinary Advice

Respiratory Health


Fencing Injuries


Horses and People Magazine is a knowledge resource that appeals to the increasingly discerning horse owner.

Australia’s longest standing equestrian publication, Horses and People is praised as a monthly magazine that delivers consistently premium, sustainable and evidence-based recommendations for best practice in horse health, nutrition, dental and hoof care, training and management.

Each month, we celebrate fascinating stories about horse people and the horse world, and collaborate with experts in the fields of equine and equitation science to deliver in-depth and refreshingly clear horse-centered articles. We are also the first magazine to partner with Equine Permaculture, a movement that promotes the integration of horses, people and the land.

95% Female, 4% Male18% Aged under 25

64% Aged between 26-5018% Aged over 50

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EquinePermaculture

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Join UsJoin us on our mission to inspire and empower horse owners of all disciplines to do the best for themselves and their horses. Horses and People Magazine is the go-to resource that is ethical, informative and accessible.


Horses and People Magazine • April 2016 • 3130 • www.horsesandpeople.com.au

Do It WORDS BY Cristina WilkinsPHOTOS BY Linda Zupanc

“So many people put things off until they have the money or the time to do whatever it is they want to do and, by then, they are too old, they are dying… My dad is one of the few people I know who died without any regrets. He could have ticked off ten bucket lists... That’s one thing I learned from him.”

I’m chatting with Holstein breeder turned innovative artist Pippa Creamer about fulfilling a longheld creative drive to recycle unwanted

‘junk’ into coveted sculptures at her property in the Lockyer Valley, Queensland, which she shares with her husband Matthew and her three children, Andrew, Hannah and Max.

Although she enjoys a reputation for producing exceptional sport horses under the stud prefix Holstein Park, Pippa began honing her welding skills to create functional and decorative pieces from discarded farm objects and implements. In doing so, she is helping preserve Australia’s agricultural history.

“I’ve always been creative and I have an appreciation for Australia’s farming heritage,” says Pippa. “Most of the stuff I collect and use is thrown down creek banks and in gutters, but I love imagining all the hands that have worked with these pieces.”

Although the front and back paddocks are splattered with bright, shiny bays and chestnuts, the Dutch style barn has decidedly turned from stable block to metal workshop. There are still two large foaling boxes remaining but the rest of the space is taken up with welders, a forge, tools and an impressive line-up of ‘stuff’ Pippa has collected to make her art. She spends a considerable amount of time rummaging through farm tips and junk yards gathering the treasured materials, sorting them later into a variety of crates, benches or simply hanging them off the stable walls. “Every piece is going to be something one day - I’m just not sure exactly what yet,” she says.

As I enter the barn and carefully step over a ‘bicycle cog bird’ that is waiting to have its last toe welded on, I head to a line-up of wall hangings that make out words like ‘home’, ‘love’, ’welcome’ and ‘family’. Upon closer inspection I begin to recognise the pieces they are made of… two spanners and a rusty plate make up the ‘H’, a circular base plate serves as an ‘O’, while a couple of lengths of rusty reinforcing steel and two railway ‘dog spikes’ make the ‘M’... the letters all sit on one of the curved metal pieces of iron that were the hames of a draught horse’s collar.

To the left there’s a variety of garlands made from used horseshoes, and on the floor there are cute and humorous animals, dogs, birds, cattle all made by combining recognisable parts like wheel hubs, boring cases, axe heads, barb wire, hinges, and more.

“I’ve always been creative and I have an appreciation for Australia’s farming heritage. Most of the stuff I collect and use is thrown down creek banks and in gutters, but I love imagining all the hands that have worked with these pieces.”

Dream, Believe...

OPPOSITE: Pippa Creamer is fulfilling her creative drive to produce coveted sculptures from recycled farm ‘junk’. ABOVE: The inspiring wall hangings and fun animal sculptures are made with recognisable parts collected from the area. LEFT: The stable walls are covered in treasured materials that are waiting to be made into ‘something’.

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A Place To Call HomeA secluded corner of the Lockyer Valley has, for the second time around, become home to European settlers chasing their dream; to create a prosperous, healthy lifestyle integrating family with their love of horses, cattle and rural country living.

HorsePLACES

WORDS BY Luz FernandezPHOTOS BY Sophie Barrington and Linda Zupanc

Lifestyle articles

“We have been advertising every month with Horses and People Magazine for over eight years now. It is an excellent part of our marketing strategy, reaching many valuable clients in the equine world.

“We have watched the magazine’s success continue to grow each and every year as its articles are always so informative for the reader and the advertising team are just so easy to deal with.

“We would definitely recommend Horses and People Magazine to anyone involved in the equine industry.”

Greystone Australia

“Horses and People is a magazine that has equine ethics as its core business.

“I am proud to have been involved with this great magazine for many years now as a contributor, advertiser and reader, and have watched it grow and develop along the way.

“I recommend Horses and People Magazine to all my clients.”

Equiculture

At Horses and People Magazine, we provide customised packages to suit your individual marketing needs. We work with you to develop a strategy that supports your ojectives. Delivering a consistent and highly personalised service to all of our patrons, we demonstrate our passion for horses and people. Our close and dedicated team blends experience in the equestrian industry, marketing and media to tailor a promotional strategy to best suit your equine business.

Best for Your Business




We are the first and only horse magazine worldwide to report on Equine Permaculture. A movement that combines the principles of permanent agriculture with other sustainable farming practices as they apply to horses and horse properties for an ethical, sustainable and integrative approach to horse keeping and management.

We are renowned and trusted for delivering premium health and science-based information.

Australia’s longest standing horse magazine, distributed monthly in Australia and New Zealand to newsagents and selected retail outlets. The new look Horses and People Magazine intertwines best practice with a passion for the equestrian lifestyle.

The First and Only

Horses and People Magazine • April 2016 • 45

Grass Farmers

EquinePERMACULTURE

WORDS BY Mariette van den BergBAppSc (Hons), MSc, RAnNutr (Equine Nutrition)Certified Permaculture Designer

When we own horses, we sign up to become the caretakers of large herbivorous animals that have adapted to eating a plant-based diet primarily made up of grasses. This is why we, as horse owners, should think of ourselves as

‘grass and forage’ farmers for our horses, even on the smallest of properties.

The more you learn about how plants in general and grasses in particular work, the better equipped you will be to make informed decisions about the diet and, therefore, long-term health of your horses.

As horse owners, we create as best as we can husbandry and pastoral systems that can cater for the needs of our horses. However, we soon find out that managing horses in these systems is not without effort; it needs continuous understanding and action.

To make your pasture systems really work, it helps to have some basic knowledge on how grasses and legumes develop and grow, the effect of grazing pressure, what leaf area should remain after grazing, and how all this effects the recovery of your plants and, accordingly, your grazing planning and paddock rotation. (See the previous article in the March 2016 issue of Horses and People).

Even if you agist your horse and don’t have direct control over grazing and pasture management, it is never too late to get involved and get to know your horses better!

If we manage horses on pastoral systems, it is important you get to know the plants your horses may consume. However, there are thousands of grass species out there and it won’t be possible to provide you a complete list in this magazine that gives you all the in’s and out’s of your pasture. The aim for this article is to discuss the differences between grass species, and what are the most common species we encounter in temperate and (sub) tropical environments here in Australia.

We Are

Image source: www.shutterstock.com.

Horses and People Magazine • March 2016 • 3736 • www.horsesandpeople.com.au

The ultimate forager

All horses, domestic or feral, typically display patch-foraging behaviour - in other words, they take a couple of bites out of a plant then move on to the next food patch. This instinctive behaviour is important to their survival for many reasons, for example:

• It allows them to select from a diverse range of plants to meet their nutritional needs.

• They only disturb and foul the ground for a small period of time.

• They avoid eating grasses soiled by their own manure, urine and parasites.

• They move on, giving the grazed or soiled area time to recover over the season.

Most horse owners recognise a horse-sick pasture; the one with poor quality grasses containing weeds, compacted, eroded soils and manure build-up with parasite pollution.

Some think the problem is caused by overstocking with too many horses but, did you know that over-grazing and under-grazing are likely to be the biggest issues?

In this article, Certified Permaculture Designer and Equine Nutritionist Mariette van den Berg explains how a well-planned rotational grazing system could turn your horses from pasture destroyers to eco-friendly land managers and genuine soil builders.

As responsible horse owners, we should aim to mimic this natural migrating and foraging process as much as we can. One way we can do that is by managing and planning the movement of our horses within our properties.

Plan to succeed

Many horse owners use a rotation system over multiple paddocks, but sometimes the management and rotations are done without an actual plan.

A proper grazing plan using principles like holistic grazing planning or, in permaculture what’s known as ‘advanced cell grazing’, allows you to gain a clearer picture of where the horses need to be and when, and this determines how you plan their moves.

1. The first step in creating a better grazing plan is to develop a basic understanding of how pasture plants grow and mature, and how you maintain healthy soils.

2. Second, you need to look at the layout and design of your pasture areas and identify where you could potentially sub-divide to increase the number of paddocks for horses. The more paddocks available, the more moves you can make and the more you can rest your pastures. Of course, paddock size will depend on how much land you have, how many horses you can (or want) to graze together and your own herd dynamics.

3. Making more paddocks also means more fencing material and you probably want to check what is available, what is safe, keeps the horses in and is reasonably priced.

4. You should also consider the ease of moving horses on your property, such as safe laneway systems and gates.

5. Last and not least, you should also think about how to get water to the animals. Will you have enough water points for each paddock or will you set up a central point system?

In any environment, overgrazing and damage from trampling is not related to the number of animals, but rather to the amount of time plants and soils are exposed to the animals.

EquinePERMACULTURE

LEFT: Look at the layout and design of your property’s pasture areas and identify where you could potentially sub-divide to increase the number of horse paddocks. Photo courtesy MB Equine Services.

BELOW: The recovery time for a grazed area depends as much on the amount of leaf area left on the grasses as it does on the actual seasonal conditions. Photo by Linda Zupanc.

Advanced Paddock GrazingSub-Dividing Pastures

WORDS BY Mariette van den BergBAppSc (Hons), MSc, RAnNutr (Equine Nutrition)Certified Permaculture Designer

Quality content

52 • www.horsesandpeople.com.au Horses and People Magazine • April 2016 • 53

Equine Dental Vets an organisation committed to advancing horse healthOur group is made up of Equine Dental

Veterinarians from across the globe and we have over 300 members right

here in Australia. Most of our members provide afterhours and emergency care

for all equine health issues and using our dedicated search on our website you can find the Equine Dental Vets nearest you at the touch of a button. This is particularly useful if you are away from home, for example when travelling to shows and competitions.

We are proud to provide you this healthcare information in partnership

with Horses and People magazine.

www.equinedentalvets.com

equinedentalvets.com.aucommitted to advancing horse health

This health feature is brought to you by...

Watch the video: www.edvtv.com

This month, Dr Shannon Lee, a member of Equine Dental Vets, talks about the important role of dental x-rays.

He outlines why x-rays are commonly used in veterinary denistry, so that horse owners can better understand the process, technology and benefits for their own horses undergoing treatment.

Almost every adult and many children have had dental x-rays as part of their regular trips to the dentist. This is because x-rays still provide valuable information that your dentist uses to make decisions about treating your teeth and mouth to maintain a healthy environment in the horse’s mouth.

In veterinary dentistry, we also use x-rays regularly to make similar decisions. An overview is helpful so that horse owners can better understand the process, the technology, it’s benefits, it’s limitations and the information that it provides.

HistoryX-rays were first discovered by a German researcher named William Rontgen in 1895, as part of his experiments to examine the unknown rays ( hence why he referred to them as ‘X’). Rontgen made an x-ray image of his wife’s hand, producing the first medical x-ray in history. The idea was quickly adopted within the medical field, although little was known at this time about radiation safety when taking x-rays.

As the use of the new technology became more widespread, reports also began to circulate of injury and, gradually, a better understanding of how the x-rays actually worked and the effects of radiation became widespread.

Dental X-RaysWORDS BY Dr Shannon LeeBVSc, MANZCVSc, DICEVOwww.equinedentalvets.com.au

Today, x-rays are used in a number of different medical technologies, including x-ray images, computed tomography (CT) and fluoroscopy (essentially, video x-rays).

X-rays work because they are a form of electromagnetic radiation (similiar to visible light, but with a stronger intensity).

When the x-ray beams pass through an object (a patient), more particles will make it to the film or receiver on the other side in areas of less density. So, in layman’s terms, this means the black areas on an x-ray image are the areas where the particles have passed through the object and made it to the film.

The whitest areas are the areas where more of the particles were absorbed and not as many made it to the final film. For this reason, x-rays are very helpful when imaging bone, including teeth.

Taking an x-ray is a lot like taking a photograph, with the x-ray generator being the camera. However, unlike a camera, the film or digital sensor goes on the other side of the patient, rather than being inside the camera.

Just like taking a photo, the x-ray image can be blurry, due to movement, it can be overexposed or underexposed (i.e. too light or too dark), or it can have poor contrast, leading to poor detail.

Disease conditions can also affect the quality of the x-ray image. For example, because the detail around teeth is created by the contrast between the dense tissue of the teeth and the significantly darker or less dense surrounding soft tissues, in certain conditions this contrast will be reduced. Image source: www.

shutterstock.com.

Horses and People Magazine • March 2016 • 5150 • www.horsesandpeople.com.au

Welcome to Part One of a new three-part series on respiratory conditions, presented by the team at WestVETS Animal Hospitals & Equine Reproduction Centre. This month, Sarah Van Dyk outlines the anatomy of the respiratory tract and respiratory conditions affecting the equine athlete. Correct diagnosis and treatment of respiratory conditions is integral to our horses performing at their best and maintaining long-term health.

Horses are truly impressive athletes and excel in a huge range of disciplines. A large part of what makes them great athletes is their anatomy, particularly their respiratory tract and musculoskeletal system. The horse’s respiratory tract or breathing apparatus is a highly efficient organ that primarily functions to exchange oxygen for carbon dioxide and even a small problem with the respiratory tract can lead to a large negative affect in athletic performance.

AnatomyThe respiratory tract is divided between the upper and lower respiratory tract. The upper respiratory tract includes the nares (nostrils), nasal turbinates, paired paranasal sinuses and guttural pouches, nasopharynx and larynx. The nasopharynx is the part of the respiratory tract that sits above the soft palate, which is an extension of the hard palate on the roof of the mouth. The soft palate normally sits just under the epiglottis of the larynx, which means that air must pass through the nose to enter the trachea. This is makes the horse an obligate nose breather.

The lower respiratory tract includes the trachea and lungs. Air travels through the nares, past the turbinates, through the pharynx and larynx, down the trachea and then splits between the two primary bronchi (to the left and right lungs) into smaller airways called bronchioles, which then end in small sacs called alveoli where there is a thin membrane between the air and blood circulation.

Function and physiologyThe most important function of the respiratory system is to exchange oxygen for carbon dioxide and distribute oxygen to the rest of the body via the blood stream. This exchange occurs in the alveoli across a thin membrane. Across the thin membrane are concentration gradients, which lead to oxygen shifting out of the alveoli and into the blood, and carbon dioxide shifting out of the blood and into the alveoli to be breathed out.

The respiratory system also acts to warm, humidify and filter the air as it passes through the nares, ethmoid turbinates and pharynx. Large airborne particles are often caught by the mucous membranes in the upper respiratory tract and either swallowed or coughed up, whereas the smaller particles are destroyed by the body’s immune system.

ABOVE: The upper respiratory tract. Photo and illustration by Cristina Wilkins.

Nasa

l Cav

ity

AIR

AIRSoft Palate

Pharynx

Trachea (Wind Pipe)

Larynx (Voice Box)

Palate

Tongue

Tracheal Cartilages

EpiglotisFlap that covers the

wind pipe during swallowing

Esophagus (Food Tube)Oral Cav

ity (M

outh)

Photo by Linda Zupanc

HealthyHORSES

Part OneRespiratory Conditions

WORDS BY Sarah van DykBVSc, WestVETSwww.westvets.com.au

BusinessOpportunitiesGain positive exposure and position your equine business as a leader in the equestrian industry with high quality editorial and advertorial in Horses and People Magazine. Product placement and sponsored content options are available to support your advertising campaign. Call to discuss the possible options.


HealthyHORSES

Pneumonia and pleuropneumoniaPneumonia refers to infection within the lungs, whereas pleuropneumonia not only involves the lungs, but also the space around the lungs. The area between your horse’s lungs and the inside of the thoracic cavity is referred to as the pleural space. The word ‘space’ is a bit of a misnomer as in a healthy horse there isn’t actually a space and the lungs are suctioned to the thoracic wall.

This helps your horse inflate their lungs when breathing. In the case of pleuropneumonia, fluid accumulates in this space, which is why horses with this condition find it much harder to breathe and even walk without significant respiratory distress. They may also be reluctant to move as inflammation of the pleural lining (plueritis) is painful.

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In both pleuropneumonia and pneumonia, the lungs are affected and may develop abscesses or areas of consolidation. Consolidation is where the alveoli are full of inflammatory cells and can even have small areas of collapse. This means these areas are no longer helping the horse to absorb and exchange oxygen and carbon dioxide. Both conditions can be life-threatening, and require immediate and prompt intervention. Pneumonia can lead to pleuropneumonia if the infection is severe enough or not treated promptly.

Travel sicknessTravel sickness is a broad term used to refer to a group of illnesses that can follow transport of horses over long distances. These not only include pneumonia, but also colitis and colic.

There are several risk factors for developing a respiratory infection following travel. These include:

• Poor trailer ventilation,

• Restriction in their head movement, thus not allowing them to reach their head to the ground and clear their airways of inhaled debris including pathogens,

• Transport can be stressful and prolonged increases in cortisol levels will supress the immune system,

• Decreased food and water intake will compromise the body’s ability to conduct normal cellular activity,

• Confinement to a small area with other horses with potential to contract respiratory infections.

To help counter the risk of respiratory infections, long trips should be broken up into shorter trips to allow your horse to lower their head to the ground and clear their airways. Stopping every couple of hours and allowing your horse to rest overnight is ideal. Be sure to watch your horse closely during the week following travelling, especially in relation to respiratory rate, faecal output, appetite and rectal temperature.

FoalsFoals differ from adults in a couple of ways. They have some pathogens that specifically affect them due to their age. They can also become infected not only from pathogens inhaled into the lungs, but also from bacteria found in the blood stream (haemtogenous spread). This is certainly a concern for any septic foals, i.e. those foals that have an overwhelming level of bacteria circulating in their blood stream.

This bacteria can decide to localise anywhere in the body from the joints, the gastrointestinal tract, growth plates or the lungs. Of course, young foals are at a higher risk of infection, due their naïve immune system, which has yet to develop antibodies to common challenges. This is why IgG from the mare’s colostrum is so vital, with all foals recommended to have their IgG levels checked 24 hours after birth.

The level of IgG will give an indication of their risk of developing septicaemia and their immune system’s capability of fighting infection. Regardless, all young foals should be watched closely and at the first signs of illness veterinary attention should be sought immediately.

ABOVE: Some pathogens specifically affect foals due to their age. A ‘septic foal’ refers to one with an overwhelming level

of bacteria in their blood. Photo source: www.shutterstock.com.BUY

Foal’s Immune ResponseYoung foals are at a higher risk of infection, due their naïve immune system, which has yet to develop antibodies to common challenges.

Plasvacc manufactures and distributes high quality blood plasma

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Call 1800 PLASMA (1800 752 762) or visit www.plasvacc.com.au to find

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ErosionWhile you may be waiting eagerly for rain, thinking it will germinate all those pasture seeds waiting in the soil, remember that when the first rains fall, they may well be falling on bare ground.

Rain on bare ground brings the danger of erosion.

If the rain falls gently and soaks into the ground as it falls, erosion is less likely. But rapidly-falling, heavy rain on bare ground runs off before it can soak in and, when it runs off, it takes soil with it. That’s erosion. The best way to prevent it is to prevent your soil from being bare.

There are several ways of preventing erosion and bare soil areas:

• Having and maintaining a perennial base, such as kikuyu or Rhodes grass, to your pastures. This is the best option. If you don’t have any pastures with perennial plants as the basis, it’s a good idea to begin planning to establish some perennials. (See the previous section on perennials or annuals.)

• Maintain a covering of stubble. Ensuring a small amount of plant material remains in the ground after pastures are grazed will help hold the soil together. Even when the plants have senesced (died) the roots help hold the soil together. The stubble provides protection for newly emerging plants after rain falls. The roots also provide small channels through the soil for the water to run down. So, paddocks with some stubble cover are less prone to erosion and can also be easier to get new pasture plants growing in.

Pasture may still be lush in Summer rainfall areas. Use strip and rotational grazing to control horses’ access to pasture and to help conserve the pasture you have.

Growth of the Summer active grasses will be slowing down now, so your grazing management needs to change to reflect this. A portable electric fence unit can be a boon to managing access to pasture.

If you are planning to plant some Winter-annual species into your pastures, you need to ensure the Summer grasses are grazed (or cut) down to a level that will enable the seeds to germinate.

If you are in the (fortunate) position of having too much pasture left from Summer, you might consider ‘knocking it back’ by applying a suitable herbicide. Seek specific advice before doing this.

Borrowing a neighbour’s cows may be another option to get the pasture eaten down in preparation for sowing Winter pastures! Or, you may want to confine your horses to one area to eat that down, then remove your horses and concentrate your Winter plantings in that area.

Winter Rainfall Summer Rainfall Areas Areas

PASTURE MANAGEMENT FOR APRIL

• Spreading organic matter over bare areas. This works best for small bare areas, but is more difficult on a paddock-scale. A light covering of hay can work. Compost is a better option. High traffic areas along fences and near gateways can be covered with bark mulch, but don’t spread bark mulch in pasture areas as it will prevent pasture growth.

ABOVE: Rain on bare ground brings the danger of erosion. Image source: www.shutterstock.com.

PastureBITES

Sand colicEarly in the Autumn/Winter growing season, when pastures first germinate, there can be a desire to get horses out there eating the pasture quickly, but it pays to be patient.

It’s best to let the pasture become established first.

A simple test to see how strong the plants are is to try tearing a few leaves off the plant, just like your horses would if they were out there eating. If you inadvertently pull the plant out of the ground, they are not well-enough established to take any grazing pressure yet. Keep your horses away and try again in a week or so.

The other danger of putting horses in on newly emerging plants is sand colic. When pasture plants are still short, the horses have to graze very closely to the ground. There is a danger that rain will have splashed sand up onto these lower leaves and the horses will ingest this sand when they eat the grass, potentially leading to sand colic.

Find Local Resources:Check the website of your state government agricultural agency for information about pasture management in your area. Local government and catchment groups can also be great sources of local information.

Rapidly-falling, heavy rain on bare ground runs off before it can soak in and, when it runs off, it takes soil with it. That’s erosion. The best way to prevent it is to prevent your soil from being bare.

BUYIs Your Horse at Risk?

The ingestion of sand can have devastating consequences for your horse. To prevent instances of sand colic, and keep feed away from sand

and dirt, ITI have developed the Azek Paver range made of recycled materials, they are quick and easy to install thanks to their unique

patented grid system.

Call (02) 8805 5000 or visit www.azekpavers.com.au to find out more.

If you are planning to plant some Winter-annual species into your pastures, you need to ensure the Summer grasses are grazed (or cut) down to a level that will enable the seeds to germinate.

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ComplimentaryDesign ServicesHorses and People Magazine can assist you with designing high quality artwork for your next marketing campaign at no extra cost. We understand how to maximise your products’ exposure to attract more prospects. This is just one of the ways we like to reward our loyal patrons for choosing Horses and People Magazine to promote their equine business.

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horses and people 2017 media kit€¦ · 30 • horses and people magazine • april 2016 • 31 do...

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