BEAUTY

& FASHION

PR SPECIALISTS

beauty

horizon

coverageRed Hot Launches & Events

best of beautyAward winning brands

Full ServicePR Agency

On Sale Australia & America

365 days of

editor’s letterHorizonPR is the specialist publicity division of Horizon Communication Group. We focus specifically on obtaining amazing results in the beauty, fashion, lifestyle and travel sectors. Headquartered in Sydney we service the US and London and are able to generate brand awareness and execute creative campaigns in key media markets across the globe. We focus our energies on delivering unique PR campaigns and generating ongoing press coverage to support our client’s overall business goals, leaving the champagne sipping and reward reaping to them. We practice a down-to-earth, open approach to public relations and focus our time and energy on implementing creative campaigns and delivering results beyond client expectations. From our own experiences as clients, we appreciate the need to treat your business as an extension of our own and achieve results that equal success and drives sales. Bringing together over 20 years experience, our specialist team of publicists and consumer PR experts offer extensive experience and knowledge in product launches, creative campaign implementation, celebrity and third party relationships and event execution. We pride ourselves on the close relationships we have developed with key editors and journalists, who are happy to take our calls and offer us valuable feedback and

insight. These relationships also mean we know who

best to offer an exclusive, which magazine will most appreciate a great photo or celebrity story, and which journalists have specific areas of interest

and expertise. Our approach to the media

is always tailored to ensure optimum results.

HorizonPR currently works with Amelleé,

a new chic jewelery brand, the Organix® hair range, Gloria Jean’s Coffees and Hilton Sydney and Zeta Bar. Horizon was recently awarded the International PR Award for best consumer product launch of the year 2008 and the prestigious Golden World Award for Excellence in PR in the Travel and Tourism category (2009). The Group’s work also receives regular national recognition for quality work from the PR Institute of Australia. .

Mandi Lebbos Senior Publicist

horizon

contributors

Mandi Lebbos

Senior Publicist, Mandi Lebbos heads up the

consumer team at Horizon PR and brings with

her 14 years experience in communications

and publicity. Heralded as a young gun to

watch, after taking John Frieda from a small

UK based brand, to the market leader it is

today, she has been in high demand ever

since.

Over the years in the industry, Mandi has

earned respect and a reputation as a mentor

to her staff and a trustworthy contact to the

media. She has the innate ability to charm all

those that come her way and follow through

by executing campaigns successfully with

strategic planning. Therefore the brand she is

representing is always top of mind.

Mandi has worked with John Frieda, YSL,

Givenchy, L’Oreal and Umberto Gianni.

Rachel Witham

Rachel moved to Australia in April 2010 following a five year career in public relations working for the top boutique consultancies in London. Her passion for beauty, fashion, lifestyle and luxury made her well placed to work on high profile brands and launches including Charles Worthington, Ministry of Waxing, Hot Bikram Yoga, Bliss Spas and Intelligent Nutrients.

Rachel shows natural enthusiasm for the products she works with and driven by results, always goes above and beyond client expectations. She really stands out when it comes to media relations due to her personalised approach and the long-lasting relationships she develops with key editors and journalists.

horizonpr

Best BeautyThe latest in Fashion & Beauty

leads the wayhorizon

Who is AmelleéHorizon launches unique and exclusive Jewels Amelleé Bold, Elegant and beautiful.

Ranges include Ice, Africa, Mosaic, Tahiti and Argent.

Care for your hair with Organix When it comes to beauty , there are some products that are so good you want to eat them .The sweet smelling sensations are the cupcakes and cookies of our beauty cabinets . Why we love it Why you want it What’s in it for you What’s it in

Brad Tatnell StylistWhen it comes to fashion and beauty Brad Tatnell is the go to stylist and is the spokesperson for Organix, Brad is a darling with the media.

Be Seen!Horizon PR will ensure your brand is seen at all the right places from red carpet to fashion events, we are in the know.

Brands ask us all the time what makes us different?We listen and understand our client’s needs and deliver what we promise.

Success in the Beauty WorldIt all started with a 50 ml bottle of Frizz Ease serum and a phone call. I was approached by James Macmillan the then Senior Vice President of John Frieda worldwide. I was doing PR for a range of beauty brands including Orly , Umberto Gianinni and Trevor Sorbie, little did I know that call would not only change my life but the designer hair care category as we knew it. We launched with one SKU the ultra famous 50 ml serum , then the ranges grew to over 65 SKU’s and sold in every single beauty destination in the country . With a retail price point of 29.95 it was time for some serious PR activity ! We broke the rules and came up with cost effective stunts, editorial coverage and forged amazing relationships with all the beauty media , most of which I still treasure today some 8 years later. Working with top calibre hair stylists such as John Frieda and Sally Hershberger who have styled the tresses of people like Tom Cruise, Nicole Kidman, Julia Roberts and Meg Ryan (who incidentally was the reason Sheer Blonde was forged).

We promised to build the brand’s awareness and make it the mutli million dollar market leader it is today. We dominated the shelves and John Frieda became the fastest selling brand worldwide. James Macmillan states inside every celebrity hair dresser there is a John Frieda trying to get out . Mandi Lebbos Senior Publicist.

horizonpr

horizonPO Box 37 Pyrmont NSW Australia 2009 Level 2 137 Pyrmont Street Pyrmont NSWPhone: +61 2 8572 5600Email: mandi@horizoncommunication.com.au

part of